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Monthly Archives: August 2018

How to Utilize Different Match Types in Paid Search

August 31, 2018 No Comments

By knowing how the different type of keywords work and how to utilize these match types, you will be able to reduce unwanted clicks and wasted spend.

Read more at PPCHero.com
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How to Utilize Different Match Types in Paid Search

August 31, 2018 No Comments

By knowing how the different type of keywords work and how to utilize these match types, you will be able to reduce unwanted clicks and wasted spend.

Read more at PPCHero.com
PPC Hero


Google, Facebook, Twitter chiefs called back to Senate Intelligence Committee

August 30, 2018 No Comments

Twitter chief executive Jack Dorsey and Facebook chief operations officer Sheryl Sandberg will testify in an open hearing at the Senate Intelligence Committee next week, the committee’s chairman has confirmed.

Larry Page, chief executive of Google parent company Alphabet, was also invited but has not confirmed his attendance, a committee spokesperson confirmed to TechCrunch.

Sen. Richard Burr (R-NC) said in a release that the social media giants will be asked about their responses to foreign influence operations on their platforms in an open hearing on September 5.

It will be the second time the Senate Intelligence Committee, which oversees the government’s intelligence and surveillance efforts, will have called the companies to testify. But it will be the first time that senior leadership will attend — though, Facebook chief executive Mark Zuckerberg did attend a House Energy and Commerce Committee hearing in April.

It comes in the wake of Twitter and Facebook recently announcing the suspension of accounts from their platforms that they believe to be linked to Iranian and Russian political meddling. Social media companies have been increasingly under the spotlight in the past years following Russian efforts to influence the 2016 presidential election with disinformation.

A Twitter spokesperson said the company didn’t yet have details to share on the committee’s prospective questions. TechCrunch also reached out to Google and Facebook for comment and will update when we hear back.


Social – TechCrunch


Google, Facebook, Twitter chiefs called back to Senate Intelligence Committee

August 30, 2018 No Comments

Twitter chief executive Jack Dorsey and Facebook chief operations officer Sheryl Sandberg will testify in an open hearing at the Senate Intelligence Committee next week, the committee’s chairman has confirmed.

Larry Page, chief executive of Google parent company Alphabet, was also invited but has not confirmed his attendance, a committee spokesperson confirmed to TechCrunch.

Sen. Richard Burr (R-NC) said in a release that the social media giants will be asked about their responses to foreign influence operations on their platforms in an open hearing on September 5.

It will be the second time the Senate Intelligence Committee, which oversees the government’s intelligence and surveillance efforts, will have called the companies to testify. But it will be the first time that senior leadership will attend — though, Facebook chief executive Mark Zuckerberg did attend a House Energy and Commerce Committee hearing in April.

It comes in the wake of Twitter and Facebook recently announcing the suspension of accounts from their platforms that they believe to be linked to Iranian and Russian political meddling. Social media companies have been increasingly under the spotlight in the past years following Russian efforts to influence the 2016 presidential election with disinformation.

A Twitter spokesperson said the company didn’t yet have details to share on the committee’s prospective questions. TechCrunch also reached out to Google and Facebook for comment and will update when we hear back.


Social – TechCrunch


Sonos releases new speaker Amp, partners with Sonance for in-wall speakers

August 30, 2018 No Comments

Sonos is doubling down on the custom in-home audio market with new products and partnerships. The company today announced a new version of the Sonos Amp and a partnership with Sonance that will result in three architectural speakers — in-wall, in-ceiling and outdoor — that Sonos says will gain additional functionality when paired with a Sonos system.

Sonos is also announcing upcoming Control APIs that the company says will make it easier to integrate Sonos into the ever-evolving smart home. This jibes with Sonos’ long-standing approach of working with other platforms to offer its customers as many services as possible.


The new Amp allows owners to use traditional home audio speakers with a Sonos system. Connect a turntable or stream media with just the Amp and power a set of bookshelf speakers. According to the spec sheet, the Amp has enough power to push most high-end bookshelf speakers.

The Amp replaces the Connect:Amp. The new version is more powerful, works with more platforms and is more expensive at $ 599 rather than $ 499. This new version outputs 125 watts per channel at 8 ohms; it can power four speakers instead of two. The additional power makes the Amp more versatile than its predecessor, too. Sonos says the Amp can be used to add stereo sound to a TV (thanks in part to HDMI Arc support) or add wireless rears to a Sonos theater setup. Or, two Amps can be used to add a complete surround sound system. Multiple Amp units can be stacked or mounted in a rack.

The Amp works with AirPlay 2 and with Alexa when used in conjunction with an Amazon Alexa-enabled Sonos device like a Sonos One or Beam.

With a product like the Amp, Sonos has a new offering for those customers looking to integrate the convenient Sonos line into their high-end home theater setup. That’s a serious market, too, and the company’s new partnership with Sonance shows Sonos is committed to addressing the home audio enthusiast while building products to compete with Apple and Amazon.

Together, they will produce in-wall speakers that when used with a Sonos Amp will offer additional functionality. The company stopped short of detailing the added functionality. These speakers are set for an early 2019 release.

This is Sonos’ first large announcement after going public on August 2.

Gadgets – TechCrunch


Sonos releases new speaker Amp, partners with Sonance for in-wall speakers

August 30, 2018 No Comments

Sonos is doubling down on the custom in-home audio market with new products and partnerships. The company today announced a new version of the Sonos Amp and a partnership with Sonance that will result in three architectural speakers — in-wall, in-ceiling and outdoor — that Sonos says will gain additional functionality when paired with a Sonos system.

Sonos is also announcing upcoming Control APIs that the company says will make it easier to integrate Sonos into the ever-evolving smart home. This jibes with Sonos’ long-standing approach of working with other platforms to offer its customers as many services as possible.


The new Amp allows owners to use traditional home audio speakers with a Sonos system. Connect a turntable or stream media with just the Amp and power a set of bookshelf speakers. According to the spec sheet, the Amp has enough power to push most high-end bookshelf speakers.

The Amp replaces the Connect:Amp. The new version is more powerful, works with more platforms and is more expensive at $ 599 rather than $ 499. This new version outputs 125 watts per channel at 8 ohms; it can power four speakers instead of two. The additional power makes the Amp more versatile than its predecessor, too. Sonos says the Amp can be used to add stereo sound to a TV (thanks in part to HDMI Arc support) or add wireless rears to a Sonos theater setup. Or, two Amps can be used to add a complete surround sound system. Multiple Amp units can be stacked or mounted in a rack.

The Amp works with AirPlay 2 and with Alexa when used in conjunction with an Amazon Alexa-enabled Sonos device like a Sonos One or Beam.

With a product like the Amp, Sonos has a new offering for those customers looking to integrate the convenient Sonos line into their high-end home theater setup. That’s a serious market, too, and the company’s new partnership with Sonance shows Sonos is committed to addressing the home audio enthusiast while building products to compete with Apple and Amazon.

Together, they will produce in-wall speakers that when used with a Sonos Amp will offer additional functionality. The company stopped short of detailing the added functionality. These speakers are set for an early 2019 release.

This is Sonos’ first large announcement after going public on August 2.

Gadgets – TechCrunch


Very Good Security makes data ‘unhackable’ with $8.5M from Andreessen

August 28, 2018 No Comments

“You can’t hack what isn’t there,” Very Good Security co-founder Mahmoud Abdelkader tells me. His startup assumes the liability of storing sensitive data for other companies, substituting dummy credit card or Social Security numbers for the real ones. Then when the data needs to be moved or operated on, VGS injects the original info without clients having to change their code.

It’s essentially a data bank that allows businesses to stop storing confidential info under their unsecured mattress. Or you could think of it as Amazon Web Services for data instead of servers. Given all the high-profile breaches of late, it’s clear that many companies can’t be trusted to house sensitive data. Andreessen Horowitz is betting that they’d rather leave it to an expert.

That’s why the famous venture firm is leading an $ 8.5 million Series A for VGS, and its partner Alex Rampell is joining the board. The round also includes NYCA, Vertex Ventures, Slow Ventures and PayPal mafioso Max Levchin. The cash builds on VGS’ $ 1.4 million seed round, and will pay for its first big marketing initiative and more salespeople.

“Hey! Stop doing this yourself!,” Abdelkader asserts. “Put it on VGS and we’ll let you operate on your data as if you possess it with none of the liability.” While no data is ever 100 percent unhackable, putting it in VGS’ meticulously secured vaults means clients don’t have to become security geniuses themselves and instead can focus on what’s unique to their business.

“Privacy is a part of the UN Declaration of Human Rights. We should be able to build innovative applications without sacrificing our privacy and security,” says Abdelkader. He got his start in the industry by reverse-engineering games like StarCraft to build cheats and trainer software. But after studying discrete mathematics, cryptology and number theory, he craved a headier challenge.

Abdelkader co-founded Y Combinator-backed payment system Balanced in 2010, which also raised cash from Andreessen. But out-muscled by Stripe, Balanced shut down in 2015. While transitioning customers over to fellow YC alumni Stripe, Balanced received interest from other companies wanting it to store their data so they could be PCI-compliant.

Very Good Security co-founder and CEO Mahmoud Abdelkader

Now Abdelkader and his VP from Balanced, Marshall Jones, have returned with VGS to sell that as a service. It’s targeting startups that handle data like payment card information, Social Security numbers and medical info, though eventually it could invade the larger enterprise market. It can quickly help these clients achieve compliance certifications for PCI, SOC2, EI3PA, HIPAA and other standards.

VGS’ innovation comes in replacing this data with “format preserving aliases” that are privacy safe. “Your app code doesn’t know the difference between this and actually sensitive data,” Abdelkader explains. In 30 minutes of integration, apps can be reworked to route traffic through VGS without ever talking to a salesperson. VGS locks up the real strings and sends the aliases to you instead, then intercepts those aliases and swaps them with the originals when necessary.

“We don’t actually see your data that you vault on VGS,” Abdelkader tells me. “It’s basically modeled after prison. The valuables are stored in isolation.” That means a business’ differentiator is their business logic, not the way they store data.

For example, fintech startup LendUp works with VGS to issue virtual credit card numbers that are replaced with fake numbers in LendUp’s databases. That way if it’s hacked, users’ don’t get their cards stolen. But when those card numbers are sent to a processor to actually make a payment, the real card numbers are subbed in last-minute.

VGS charges per data record and operation, with the first 500 records and 100,000 sensitive API calls free; $ 20 a month gets clients double that, and then they pay 4 cent per record and 2 cents per operation. VGS provides access to insurance too, working with a variety of underwriters. It starts with $ 1 million policies that can be much larger for Fortune 500s and other big companies, which might want $ 20 million per incident.

Obviously, VGS has to be obsessive about its own security. A breach of its vaults could kill its brand. “I don’t sleep. I worry I’ll miss something. Are we a giant honey pot?,” Abdelkader wonders. “We’ve invested a significant amount of our money into 24/7 monitoring for intrusions.”

Beyond the threat of hackers, VGS also has to battle with others picking away at part of its stack or trying to compete with the whole, like TokenEx, HP’s Voltage, Thales’ Vormetric, Oracle and more. But it’s do-it-yourself security that’s the status quo and what VGS is really trying to disrupt.

But VGS has a big accruing advantage. Each time it works with a clients’ partners like Experian or TransUnion for a company working with credit checks, it already has a relationship with them the next time another clients has to connect with these partners. Abdelkader hopes that, “Effectively, we become a standard of data security and privacy. All the institutions will just say ‘why don’t you use VGS?’”

That standard only works if it’s constantly evolving to win the cat-and-mouse game versus attackers. While a company is worrying about the particular value it adds to the world, these intelligent human adversaries can find a weak link in their security — costing them a fortune and ruining their relationships. “I’m selling trust,” Abdelkader concludes. That peace of mind is often worth the price.


Enterprise – TechCrunch


Facebook expands its Express Wi-Fi program for developing markets via hardware partnerships

August 28, 2018 No Comments

Facebook is today launching a partner program for its Express Wi-Fi initiative, which helps bring higher-speed connections to developing markets, including India, Indonesia, Kenya, Nigeria, and Tanzania. The program itself involves having local business owners install Wi-Fi hotspots, where internet service is provided by local ISPs, mobile network operators, and others that Facebook has partnered with. Now, Facebook is launching a new partner program that will allow access point manufacturers to build devices compatible with Express Wi-Fi.

Its debut lineup of partners for “Express Wi-Fi Certified,” as the partner program is called, include Arista, Cambium Networks, and Ruckus Networks, an ARRIS Company.

Facebook first began testing Express Wi-Fi three years ago, and has since expanded it to the five above countries and 10 partners. The idea behind the project is to create an entrepreneurial grassroots base for the its Wi-Fi service – that is, the operators and ISPs would be working with local entrepreneurs who want to resell internet access in their own communities. The partners set the prices, but Facebook provides the software.

The company has tried to address the needs of developing markets before, via its zero-rating program Free Basics. But this program was criticized over net neutrality concerns, as it only provided access to specific websites – like Facebook, of course – to the developing markets. India eventually banned that program in 2016, as a result.

Express Wi-Fi, on the other hand, offers full, unrestricted access to the web, not a selection of pre-approved sites and services. It’s one of Facebook’s many connectivity initiatives today, along with others like OpenCellular, rural access programs, drones, and other infrastructure projects.

The new partner program for Express Wi-Fi, announced today, was built to address specific issues Facebook and its partners faced in the field, the company now explains. It says it has been working with the manufacturers to build new access points that better detect registration pages and more accurately count the amount of Wi-Fi data consumed.

This will allow the Wi-Fi service providers to sell prepaid access as well as different traffic classes – like offering some services or content for free, while charging for others. Presumably, this would be another avenue of making Facebook free to developing markets down the road.

Facebook says having hardware manufacturers on board will help its operator partners more easily set up and manage their Express Wi-Fi hotspots.

Weak and expensive connectivity is a big barrier to Facebook adoption in developing markets, especially as user growth in developed regions is stalling – or, even decreasing at times. In July, Facebook reported no user growth in the U.S. and Canada, and a loss of European users it attribute to GDPR requirements. Developing regions, however, are still coming online and could bring Facebook a whole host of new users, if people can get connected.

 


Social – TechCrunch


WeTransfer is getting weird…

August 28, 2018 No Comments

What do you do if you’re a European startup competing against the likes of Box and Dropbox, and are looking to make a splash in international markets like the U.S.?

Well, if you’re the Dutch startup WeTransfer (which raised a cool $ 25 million about three years ago to take the U.S. market by storm), you get weird. Really, really, avant garde-level weird.

The latest overture to the hipsterati is the company’s three video set collaboration with King Krule (which I applaud for no other reason than it lets me write about King Krule on the site).

Here’s the first video from the collaboration between the (Beyonce-and-Tyler-the-Creator-and-New-Yorker-approved) artist and the file transfer and storage service.

On the WePresent “platform” (which, back in my day, we would have called a “web zine”), Krule discusses the process for creating the video — as he will for all subsequent releases — with its directors and creative team.

The first video in the series was directed by longtime Krule collaborators Michael and Paraic Morrissey who work under the nom de video cc. Wade.

The King Krule collab isn’t the first time that WeTransfer looked to cash in on some cultural cache. The company has teamed up with McSweeney’s on a story collaboration called “Clean” written by Shelly Oria and Alice Sola Kim.

Whether or not these forays into the world of the Kool Kidz are the result of a shift in strategy brought on by the company’s relatively new chief executive, Gordon Willoughby (formerly of Amazon), they’re pretty great. (At least, in the sense that we’re writing about WeTransfer for the first time in a few years.)

I can’t say whether WeTransfer’s file sharing service is notably better or worse than Box or Dropbox, but their hipster cred is undeniable. Points to you, WeTransfer. Points to you.


Startups – TechCrunch


Drive Prospects Down the Funnel with Chatbots

August 28, 2018 No Comments

With chatbots comes a whole new world of optimization and marketing strategy that could drive more users to conversion.

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