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Monthly Archives: November 2021

The Top 25 Most Influential PPC Experts in 2021

November 30, 2021 No Comments

The highly anticipated Top 25 Most Influential PPC Experts list is back. Check out who made the cut in 2021!

Read more at PPCHero.com
PPC Hero


Access Google Surveys and Google Analytics 4 data in Data Studio

November 30, 2021 No Comments

Today, Data Studio users can access over 300 data sets in just a couple clicks. From Google Ads to BigQuery to your CRM data, you can spend more time finding and sharing insights and less time configuring data sources. With two brand new data connectors you can access even more data through Data Studio to help you analyze your marketing investments and make decisions. You can now access your market research data with our new Google Surveys connector and connect to the next generation of Google Analytics with support for Google Analytics 4 properties. 

Google Surveys give you a quick, cost-effective way to get valuable insights into the minds of your target audience. Gather the insights you need to make smarter, faster business decisions—in a fraction of the time it takes for traditional market research. With the new Data Studio integration, you can quickly visualize your Surveys data alongside your marketing data from sources like Google Ads and Google Analytics.

Google Surveys report in Data Studio

Google Surveys report in Data Studio 

We’ve made it easy to visualize your Google Surveys data. Simply click “View report in Data Studio” when you’re in Google Surveys to see your survey data in a template that you can customize and share in a couple clicks.

View your report in Data Studio in one click

View your report in Data Studio in one click

In addition to expanding access to Google Surveys, we’re also excited to announce support for Google Analytics 4 properties. You can now connect to your Google Analytics 4 properties in Data Studio along with your Universal Analytics properties.

Google Analytics 4 report in Data Studio

Google Analytics 4 report in Data Studio

Accessing the data you need to make better decisions is only the first step. Finding insights from the data and determining the best way to communicate the insights to stakeholders can be challenging and time consuming. We’re making it easier to get started with new marketing templates across common data sets like Google Ads, Search Ads 360 and more. You can find over 30 solutions to help you get started in the Data Studio gallery.

New Google Ads performance report in Data Studio solution gallery

New Google Ads performance report in Data Studio solution gallery

We are excited to hear how these new data connections and template solutions help you find insights and make decisions. Drop us a line in our community forum to let us know what’s working well and what you’re excited for next. 

Google Analytics Blog


Kids’ Fire Truck Beds For Future Firefighters!

November 30, 2021 No Comments

Many children love to play firefighters, but it’s not just about pretending to fight fires. Firefighters are also responsible for saving people’s lives and keeping their communities safe. If you have a son or daughter who loves pretend play, why not encourage their interest in saving lives? Wouldn’t you feel better knowing that when they do fall asleep in a comfortable firetruck bed, they’ll be ready for any emergency?

A firetruck bed can open up a wide range of imaginative play experiences for your children. And having a child who is interested in becoming a firefighter one day will definitely benefit them in the future.

So here are some fun, creative firetruck beds for your children to enjoy!

Kidkraft Fire Truck Toddler Bed

This bright red wooden firetruck bed will be a hit with any boy or girl who loves all things emergency service. It’s the perfect size for toddlers, and it has everything they need to feel safe at bedtime. Because of this, this Kidkraft fire truck bed is absolutely worth considering if your children are between 15 months and 8 years old.

The Kidkraft Fire Truck Toddler Bed makes moving from a cot to a regular bed as simple as possible. It’s low enough to the ground so that children can get in and out with ease.

The design of this fire truck bed is very impressive. It can be set up in just minutes, and it looks great in any bedroom. As with all Kidkraft products, their fire truck beds are made of top-quality materials safe for children.

Because of its size, this fire truck bed is also excellent value for money. It’s the best option available in terms of price per quality! If you have little boys or girls who love to play firefighters at home, then the Kidkraft Fire Truck Toddler Bed is a safe choice.

Just keep in mind that the mattress does not follow the bed’s height, so you’ll have to buy it separately. However, this fire truck bed fits most crib mattresses.

DHP Junior Silver Metal Loft Bed with White Slide and Fire Department Curtain Set

This is the perfect gift for the firefighter in training! It’s ideal for children between 4 and 12 years old. The bed is designed to look like a fire truck, complete with a ladder and a slide.

This loft bed is very stable, so you don’t have to worry about it swaying while your children are playing. It’s a wise choice if you want something that will last for years! One of the most impressive things about this fire truck bed is its versatility. No matter how many times your children play with it, they’ll always find new things to do.

This is a good-looking bed that will get your children excited about going to sleep. It’s big enough for kids who weigh more than 50 pounds, and the ladder is sturdy yet comfortable.

The DHP Junior Fire Truck Loft Bed is straightforward to set up, which is something all parents are looking for. It comes with the necessary tools required to ensure that the construction process goes smoothly.

If you’re looking for a fire truck bed and slide combo, this is the way to go. It’s exceptionally well-built, and it comes with everything your children need to have fun while getting comfortable at night.

Delta Children Wood Toddler Bed, Nick Jr. PAW Patrol

If your children are Paw Patrol fans, they’ll definitely love this bed! This bed will also be perfect for any kid who dreams of being a firefighter when they grow up. Perhaps they’ll even want to become a fireman just like Marshall, the lead character in the Paw Patrol series.

This toddler bed is very durable, and it’s great for children who are between 15 months and 7 years old. It has all the features they need to feel secure in their room, and it’s an enjoyable way for them to master going from a cot to a bed.

The Delta Children PAW Patrol Wood Toddler Bed is very safe because of its low height. The slats are low enough so that your children can get in and out of bed on their own. It’s double-sided, so there are no sharp edges.

The construction of this fire truck toddler bed is made to last. It has a very smooth finish, and it’s sturdy enough to support kids who weigh up to 50 pounds!

If you have a Paw Patrol fan at home, the Delta Children PAW Patrol Wood Toddler Bed is a wise choice. It’s a great bed that will last for years, and it’s perfect for children who are transitioning to a regular bed.

Why kids’ would like to be a firefighter when they grow up?

Kids often want to be firefighters when they grow up because firefighters are the guardians of our cities and towns. As well as rescuing people from danger, firefighters also ensure that everyone follows fire safety rules.

Firefighters usually spend their days at the fire station, for it’s here that all communication happens between stations and other emergency services. In the event of an emergency, firefighters take action. They drive their fire engines to where they’re needed and rescue the people who need to be saved.

Firefighters are also responsible for putting out fires with their hoses or extinguishers. Sometimes, they must use special apparatus like backpacks that hold water to choose exactly where and how to use the water. Using cool-looking equipment is probably another reason why kids want to be a firefighter.

More importantly, firefighters also work with other emergency services like police and ambulance officers to reduce accidents and injuries.

Firefighters need to be brave and responsible, and they must always do their best even when there’s a risk of danger. They may have been born with characteristics such as these, or they may learn them as they grow up.

My child wants to become a firefighter – what can I do?

If you’ve noticed that your child is interested in becoming a firefighter when they grow up, that shouldn’t come as a surprise. Letting your children know about the duties of firefighters and showing them fire trucks and other emergency vehicles will help them prepare for a future career.

It’s also okay to let your children play with toy fire trucks and equipment. It will help them imagine being a firefighter when they grow up, and it will help them prepare as well. Just be sure that the toys are appropriate for their age and sturdy enough to withstand hours of play.

To inspire your children to become a firefighter when they grow up, it’s also a good idea for you to know more about the job. In addition, you should join fire safety campaigns in your neighborhood and city.

By showing your support for firefighters, teaching your kids about fire safety, and joining campaigns to educate everyone on how to prevent fires, you’re helping the next generation realize their dream.

The post Kids’ Fire Truck Beds For Future Firefighters! appeared first on Comfy Bummy.

Comfy Bummy


Term Frequency and Inverse Document Frequency at Google

November 30, 2021 No Comments

Learning About SEO and How It Works With Language on Pages A couple of the concepts that you learn when learning SEO besides an inverted index at Google is how often words appear on pages and in Google’s index of the Web. Term Frequency Term Frequency is a measure of how often a term may … Read more

The post Term Frequency and Inverse Document Frequency at Google appeared first on SEO by the Sea ⚓.

SEO by the Sea ⚓


Magical Christmas for your kids? Here’s what you need!

November 30, 2021 No Comments

Hey, Moms and Dads! Good news for you: Santa’s on his way! He’ll be here any minute now, and you don’t need to worry about your children waiting patiently for him. And while we wait, why not get ready and implement the Christmas spirit in your home already now?

Christmas time is magical, indeed! It’s the most wonderful time of the year when everyone has that warm-fuzzy feeling inside them. It’s also a time for sharing and caring, as well as spending some family time together. Everything can become magical when you put the right effort into it! Here are some tips to help you make this Christmas truly remarkable for your kids!

1. Let there always be light!

With cold weather outside, it’s essential that you make the atmosphere inside as cozy and warm as possible to give your kids a good start to the day. Start with some colorful lights to brighten up the house!

Cozy lights are easily accessible, and they don’t have to break your bank either. You can find them in all shapes and sizes, so there’s definitely something for everyone!

Our personal favorite are LANFU LED Icicle Lights; they make your house look like it’s decorated with sparkly icicles! These outdoor Christmas lights have eight different modes – with just one button, you may alter them. The ambiance of the lights in various situations changes to suit your moods, making you feel warm and cheerful.

2. Create a cozy atmosphere for your kids

The fireplace is a perfect centerpiece for creating a warm and welcoming environment in your home. With some help from today’s technology, you don’t need to worry about fire being dangerous for children – you can now get electric fireplaces!

An electric fireplace gives you warmth and coziness while increasing the overall aesthetics of your home. It creates a Christmas feeling without any smoke or fuss that comes with real fireplaces. Flames look super realistic too!

What else? Add some Christmas-themed decorations to make it even cozier. You could also spoon up some hot chocolate or other winter-themed drinks with your kids while you enjoy some nice music in the background. If you’re looking for an excellent way to start this day, then nothing can go wrong with listening to Christmas carols or singing together!

3. Involve the whole family in decorating

Let’s be honest here: who doesn’t like getting dressed up on Christmas? But don’t forget that the fun must not only be for the kids! Let them help you out in decorating, too!

Having them be involved in making the house look nice will also give them self-confidence and pride for their home. They’ll always have the memories of getting home Christmas-ready.

Christmas-themed chair covers are a great way to give your kids the ability to help you out. They are effortless to put on but give a strong effect!

You can choose from many different styles of chair covers for your home so that the kids will love the process even more! They’re inexpensive, unlike other decorations, but they surely add a lot of flavor to any interior. Here are some excellent examples!

Jhua Christmas Back Chair Covers (Set of 3)

The Christmas tree, snowflake, gnome elf pattern on the linen dining chair covers to match the holiday season. This Christmas-themed red, white, and green color will brighten up your day.

Linen and plaid cloth are used to make those chair back covers, which are long-lasting, wear-resistant, and pleasant to the touch.

CCINEE Christmas Chair Covers Santa Claus Hat (Set of 6)

Your kids will love these chair covers! They are made of the highest quality of fabric, making them super soft and comfortable to use. The Christmas chair back coverings are designed with a red Santa Claus hat and a white plush pom-pom on the top. It’s a lovely touch to your dining area. Cute and fun!

WYSRJ Christmas Chair Back Cover for Dining Room (Set of 6)

Three different styles of Christmas chair covers in one pack: Santa, Reindeer, and a Snowman. The set of 6 covers is a fantastic value for this purchase price. Cute and functional! These chair covers can make your interior look very stylish and festive. It’s a great addition to the holiday table!

4. Let’s bake some cookies!

There’s nothing more welcoming in a home than the smell of freshly baked cookies! But your kids will have even more fun if they get to help you out in making them, too! Also, this way, you can be sure that the ingredients are healthy and natural.

If you’re planning on baking some gingerbread cookies, then your house will smell like Christmas for sure. Your kids will also remember this day as a special family moment, and the time they got to spend with you making those tasty treats!

5. Climb into the Christmas spirit with some special activities

It’s important to take your kids out of the house for a while so they can get back all their energy. Down at the park, you could organize some snowman contests or have them build a snow fort!

Taking a walk is a great way to connect with nature and let your kids enjoy the outdoors. They will love walking across a snowy field, especially if there’s some freshly fallen snow from last night! You can even take a hiking trip if you need some outdoor adventure. Don’t forget to take an outdoor chair if your kids need some rest!

Kids’ outdoor chairs are specially designed to stand the test of time. They are comfortable, lightweight, and waterproof, making them perfect for use outside in any weather conditions.

Coleman Kids Quad Chair is a staple in this category. It comes at a low price, but it will definitely make your kids’ time outside extra comfy! It is so great that we wrote an entire article about it – Coleman Kids Quad Chair review!

6. Don’t forget to have a heart-to-heart talk with your kids

What’s the best way to understand what your kid is thinking? By asking them questions! This can be especially helpful in case one of them is feeling lonely since it’s Christmas. You could also ask about their wishes for this year so you can try to make them come true! Also, remind them that they are exceptional and that you love them very much.

7. Relax and enjoy the holiday spirit!

Christmas is a festive time of year, so it’s not wrong to relax and have some fun together with your family! For example, watching Christmas movies on TV could be a great way to finish this special day together. You can also try playing some board games together, like Jenga for instance. The important thing is to make sure that your kids are happy and safe! After all, this time should be all about your family!

The post Magical Christmas for your kids? Here’s what you need! appeared first on Comfy Bummy.

Comfy Bummy


46 Best Cyber Monday Deals on Smart Home Gear and Furniture

November 29, 2021 No Comments

Revamp an office or refresh a living room with discounted security cameras, smart displays, and more.
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How to Create a Filter to Tidy up Email Referrals

November 29, 2021 No Comments

Roll up Yahoo Mail, Hotmail referrals

If you send marketing emails without campaign tagging or an external company e-mail your sites links to its users that have Yahoo Mail or Hotmail, users will arrive at your site via one of the many Yahoo or Hotmail servers. So searching for mail.live.com in your referral report gives you hundreds of referrers which are actually one and the same referral link.

 

 

You tend to get referrals like above ( ”xy342w.mail.live.com”). You can roll these together so you can see hotmail referrals grouped together by making changes inside Google Analytics so that reports are clearer and easier to breakdown.

 

Login to Google Analytics; select your profile you wish to roll up this data. Select Admin > Profiles > Filters

 

 

The next step is to create a New Filter.

These Filter you need to create will be a custom filter that will look at campaign sources and replace/rename the string with something that rolls them up into an easy to view source.

Filter type: Custom Filter > Search and Replace

The filter field that will be searched will be the Campaign Source and in order to ensure that all possible variables of the email source are collected a regular expression will be needed.

Filter Field > Campaign Source

Search String > “A Regular Expression”

sn144w.snt113.mail.live.com will need the following regular expression

^.*mail\.live\.co.$

Replace String with the name you wish to roll it to. I have chosen livemail.

Select Save.

Example below.

Windows Hotmail/Livemail:

 

 

This is a guest post contributed by James Cornwall

About James Cornwall

As Digital Analyst at 4Ps Marketing, James is responsible for the recently launched analytics department. After studying Civil Engineering at CITY University, James has undertaken a career in ecommerce and digital marketing. He is Google Adwords and Analytics Certified, and in his spare time is a keen hockey player. Ask James a Question: Follow on Twitter – @jamesc_4ps LinkedIn – http://uk.linkedin.com/in/james-cornwall/

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A nonprofit finds volunteers with the new Google Analytics

November 28, 2021 No Comments

In the United States, almost half of our food supply is wasted. That’s enough to feed everyone who experiences food insecurity four times over. “In a lot of ways hunger is not a supply problem, it’s a distribution problem,” says Leah Lizarondo, cofounder and CEO of 412 Food Rescue, a Pittsburgh-based nonprofit organization seeking to close the gap between food surplus and food scarcity.

In order to successfully achieve their mission to reduce hunger by redirecting surplus food to people experiencing food insecurity, Leah and her team need to recruit volunteers to download the Food Rescue Hero app and complete a local food pickup and delivery, becoming what they call “Food Rescue Heroes.” As a growing nonprofit organization, 412 Food Rescue has limited resources, though, and relies on technology to save time and invest in the right places.

A cross-platform understanding of volunteers

Historically, measurement across 412 Food Rescue’s digital touchpoints had been a challenge for the nonprofit. Key data was siloed between their website and app, making it time intensive to get a complete understanding of how people were engaging with the organization online. With help from their digital analytics partner Bounteous, 412 Food Rescue turned to the new Google Analytics.

The new Google Analytics allows us to look at our data across platforms — web and app — to understand the full journey of our users. We’ve been able to cut our reporting time by 50%. Sara Swaney
Director of Advancement, 412 Food Rescue

With that time savings, the team at 412 Food Rescue has been able to improve their marketing and focus on engaging more volunteers in the community.

“In order to recruit more volunteers, we needed to know where people were learning about 412 Food Rescue,” Swaney says. With a view of user engagement across platforms and devices,  412 Food Rescue was able to easily discern where the majority of its volunteers discover the organization, and what their typical journey is to get started. The team was able to see that new users are most likely to accept a Food Rescue and become volunteers within 48 hours of downloading the app. As a result, they adjusted their social media campaigns to drive app downloads on Mondays and Tuesdays, when most Food Rescues are typically posted in the app. By facilitating Food Rescues that users can immediately act on upon downloading the app, 412 Food Rescue was able to improve the user journey and convert more users to volunteers.

Automated insights introduce a new set of learnings

With automated insights generated through machine learning, 412 Food Rescue has been able to save time analyzing data and spend more time taking action. They learned, for example, that there was a dip in volunteer engagement on weekends, an insight that had gone unnoticed. Because they had been proactively alerted to the change in Analytics, they were able to quickly respond by increasing their marketing efforts on weekends to boost engagement and address the demand for local deliveries on those days.

Greater impact despite limited resources

Even without a dedicated analytics team, 412 Food Rescue is able to easily get a deep understanding of their data and use it to shift their marketing strategy, grow their network of Food Rescue Heroes, and secure further investment to ultimately expand to more cities and achieve their mission to end food waste and hunger.

Get started with the new Google Analytics today.

Google Analytics Blog


The 17 Best Pet Gear and Accessory Deals

November 28, 2021 No Comments

It’s a good time to spoil your cats, dogs, reptiles, or hamsters with deals on some of our favorite products.
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Google AdSense Guide: increase earnings and escape low CPC

November 26, 2021 No Comments

30-second summary:

  • There are many factors that affect your AdSense performance right from content quality, ad placements, media selection, and so on
  • High traffic doesn’t directly indicate high earnings, in fact, some of your practices may be equivalent to handing out money to your competition
  • Here are six informed steps to help you earn more from AdSense

Throughout this guide, you’ll learn how to increase your Google AdSense earnings by making some very simple changes and by following a few simple tips. In my personal experience, this can help skyrocket your AdSense CPC and results can increase your AdSense earnings by more than five times.

Your aim and objective throughout should be to gradually increase your AdSense CPC and CTR little by little and by following these simple tips you are bound to see results.

Don’t forget to keep on testing and your AdSense earnings will surely increase over time. Just don’t give up quickly!

1. Content is king on the internet and also on AdSense

The reason content is placed at the top of all the other tips is because it is the single most important rule to follow on your journey through SEO and internet marketing. It is the first thing your visitors, advertisers, and bots (ad bots and crawl bots) will notice after coming to your webpage.

If you are providing your users with low quality or outdated content, Google will rate your website much lower and your CPC (the bids advertisers make to appear on your website) will greatly fall. This can also get you smart-priced, even if you generate quality traffic on low-quality content.

So remember, always provide your readers and visitors with something unique and worthwhile which will actually acknowledge rather than something which has already been posted on a thousand other websites.

2. Ad sizes and placements are decisive

Do not neglect the placement and size of your Google AdSense ads as they play an important into delivering a better user experience and thus, improving your AdSense earnings.

“While creating ad sizes and placements, user experience and ad viewability should be the center focus”, explained SEO expert Boris Dzhingarov, in an email interview.

“Some placements and ad sizes will disrupt users, particularly if they’re covering content. Others, however, will fail miserably as the users never see them leading to a decrease in AdSense revenues”, he added.

So the question now is: where should you place your ad and which of Google’s display ad sizes are best for your business? The answer is pretty simple, place two ads inside your blog posts (or content) and one outside the post. Keep one 336 x 280 large rectangle ad on the top of the blog post just below the title and place the second ad in the middle of the blog post as a 468 x 60 sized banner. The remaining unit can be placed to the right of your post inside your sidebar.

Position your AdSense ad units as such to not annoy your visitors by popping right in their faces. Instead, perfectly fit inside your content, or in positions that you aim to get more clicks from.

For example, a site that provides file downloads can have an AdSense Ad Unit right near the download link to get a High CTR.

3. Monitor and limit the use of AdSense ad units

Have you tried limiting the use of your AdSense ad units? The biggest difference I myself have noticed is that by reducing the ad units which had the lowest CTR you can quickly and easily increase your AdSense CPC.

What usually happens is if you don’t have enough content to support all the ad units is that lower-paying ads start showing on your websites. This may increase your click-through rate (CTR) and bring in more clicks but because the ads may not be relevant to your website (public advertisements). This results in your CPC falling and your AdSense earnings decreasing. If you are increasing your ad units ultimately you are making it easier for advertisers to be shown on your website meaning an even lower CPC (because of low bids).

Remove the low CTR ad units and replace them with the higher paying ad units which have a higher CTR and your earnings will rise automatically.

Trying these tips for a couple of days will make you notice a real improvement and an important increase in low AdSense CPC.

Google AdSense Custom Channels will be necessary to keep track of things. This will give you a precise and clear idea of the best-performing ad slots. Measure the CTR, CPC, CPM, and earning of every ad unit.

Create custom channels for every ad slot and monitor their performance for at least two weeks to get an idea of things. If you keep changing ad units too often without testing them thoroughly you might get inaccurate results and miss out on better opportunities by placing your ads elsewhere.

How this is going to help in increasing your AdSense CPC?

Remove the low-performing ad units from your website (Compare CTR and final earnings of different units). Google should now serve better ads to other remaining ad slots which are performing well, so your earnings and CPC will increase.

4. Enable both text and image, media-rich ads

Always enable both text and image ads on your websites. Never limit your ad visibility to ‘Only image/media-rich ads’ or ‘Only text ads’ as this will lower the bids for advertisers to appear on your website. This directly means low AdSense CPC.

If you enable ‘Both text and image ads’ AdSense will automatically show the ad with the highest bid on your website which means a higher CPC for you.

In short, the more advertisers that are bidding to appear on your website the higher your AdSense CPC will be.

5. Keywords, keywords, and more keywords!

Try researching to find keywords with ‘High AdSense CPC’ and a ‘High Search Volume’. Searched globally using the Google Adwords keyword tool. Search, search and search some more to find specific keywords which have low competition, high CPC, and high search traffic.

After researching you can start creating your website pages, blog posts, and articles on such high-value keywords. Always use these keywords naturally at the beginning, the middle, and the end of your content. It is also very useful to add them to your headings or tags.

Try not to bother with keywords that pay a few cents and those that have a low CPM. Ideally, I would recommend grabbing keywords with a CPC higher than $ 2.50.

This should be the most important part of your mission. You would never want a page that earns one dollar from five to 10 clicks. Rather you want a page that pulls an impressive four to five dollars out of just two ad clicks, or maybe even $ 40 dollars out of just eight clicks!

If you don’t concentrate on your keywords, even if you have a lot of traffic you will be wasting it and not earning a substantial amount. Imagine this as handing out money to your own competition! By targeting the right keywords you can make a lot more with a lot less traffic.

Research on the Google keyword tool today and increase your Adsense CPC and earnings.

6. Reduce fraud, accidental, and useless clicks

Do you have an ad unit placed near the top of your content that gets a high CTR? Can this also be because of the awkward location that some people end up clicking on your ad by mistake? When this happens, the visitors often back out or close the ad. This is counted by Google as either an accidental or fraud click.

You may temporarily get earnings from these clicks but they will most probably be reverted due to the low-quality nature of the click.

So always try to minimize any accidental or useless clicks on your AdSense ad units and NEVER ask your friends or family to click on your ads!


Jacob M. is a copywriter, marketing blogger, inbound marketing consultant, and founder of Write Minds. He can be found on Twitter @jmcmillen89.

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The post Google AdSense Guide: increase earnings and escape low CPC appeared first on Search Engine Watch.

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