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Monthly Archives: November 2021

The Best Black Friday Deals for Your Kitchen

November 26, 2021 No Comments

Need a cast-iron skillet, thermometer, or professional-grade blender? Now is the time to restock your culinary tools.
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Locally Prominent Semantic Features

November 25, 2021 No Comments

Finding Locally Prominent Semantic Features Using a Computer This patent relates to determining locally prominent semantic features using a computer. Operations associated with the state of a geographic area can get implemented on a variety of computers. These include processing data associated with the geographic area for later access and use by a user or … Read more

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Conversion modeling through Consent Mode in Google Ads

November 25, 2021 No Comments

Last year, we introduced Consent Mode, a beta feature to help advertisers operating in the European Economic Area and the United Kingdom take a privacy-first approach to digital marketing. When a user doesn’t consent to ads cookies or analytics cookies, Consent Mode automatically adjusts the relevant Google tags’ behavior to not read or write cookies for advertising or analytics purposes. This enables advertisers to respect user choice while helping them still capture some campaign insights.

Without cookies, advertisers experience a gap in their measurement and lose visibility into user paths on their site. They are no longer able to directly tie users’ ad interactions to conversions, whether the users are repeat visitors or whether those users have arrived from paid or organic traffic sources. To help close this gap, we’re introducing conversion modeling through Consent Mode. This will help marketers preserve online measurement capabilities, using a privacy-first approach.

Now, Consent Mode will enable conversion modeling to recover the attribution between ad-click events and conversions measured in Google Ads. Early results from Google Ads have shown that, on average, conversion modeling through Consent Mode recovers more than 70% of ad-click-to-conversion journeys lost due to user cookie consent choices. Results for each advertiser may vary widely, depending primarily on user cookie consent rates and the advertiser’s Consent Mode setup.

How modeling fills in measurement gaps

Conversion modeling can help fill in blanks in media measurement at times when it’s not possible to observe the path between ad interactions and conversions. Conversion modeling through Consent Mode specifically addresses gaps in observable data from regulations on cookie consent in various regions. Conversion modeling uses machine learning to analyze observable data and historical trends, in order to quantify the relationship between consented and unconsented users. Then, using observable user journeys where users have consented to cookie usage, our models will fill in missing attribution paths. This creates a more complete and accurate view of advertising spend and outcomes — all while respecting user consent choices. Conversion modeling also upholds privacy by not identifying individual users, unlike tactics like fingerprinting which Google has a strict policy against.

Using modeling to probabilistically recover linkages between ad interactions and conversions that would otherwise go unattributed means more conversion insights for optimizing campaign bidding and understanding what’s driving sales. It’s important for any modeling approach to account for the fact that people who consent to cookies are likely to convert at a different rate than those who don’t.

Holistic measurement for your Google Ads campaigns

It’s important for advertisers to have accurate reporting so they can make their marketing investments go further. Advertisers using Consent Mode will now see their reports in Google Ads updated: for Search, Shopping, Display, and Video campaigns, the “Conversions,” “All conversions” and “Conversion value” columns will now include modeled conversions for consent gaps. All other Google Ads campaign performance reports that use conversion data will also reflect the impact from adding in modeled conversions.

Modeled conversions through Consent Mode will be integrated directly in your Google Ads campaign reports with the same granularity as observed conversions. This data then makes its way into Google’s bidding tools so that you can be confident your campaigns will be optimized based on a full view of your results.

Blue pie chart stating: On average, Consent Mode recovers more than 70% of ad-click-to-conversion journeys lost due to user consent choices.

For advertisers who want to optimize their campaigns based on return on ad spend or cost-per-acquisition, they can use Target Return on Ad Spend (tROAS) orTarget Cost Per Acquisition (tCPA) Smart Bidding strategies with Consent Mode. If you had previously adjusted targets to account for cookie consent changes, you can now go back to setting targets in line with your ROI goals. Note that you’re likely to see gradual improvements in reported performance as we recover lost conversions through modeling.

For advertisers who want to maintain their campaign spend, conversion modeling through Consent Mode also works with the Maximize conversions or Maximize conversion value Smart Bidding strategies in Google Ads. We recommend you make sure that the budget you’ve decided on is well-aligned with your spend goals.

Get started

If you’re an advertiser operating in the European Economic Area or the United Kingdom, have implemented Consent Mode and are using Google Ads conversion tracking, conversion modeling from Consent Mode is available for you today.

And if you aren’t using Consent Mode yet, you have two options to get started. You can implement it yourself on your website by following our instructions. Or if you need some extra help, we’ve partnered closely with several Consent Management Platforms, a few of which already take care of critical implementation steps on behalf of advertisers.

logos of Consent Management Platforms ready to take care of critical implementation steps

We are continuously adding new privacy-forward techniques to help our machine learning solutions better understand the aggregate behavior of non-consenting users, and offer actionable insights in reporting for deeper clarity on your marketing spend. We’ll be bringing conversion modeling through Consent Mode to other Google advertising products, like Campaign Manager 360, Display & Video 360 and Search Ads 360 later this year.

Google Analytics Blog


32 Best Black Friday Video Game and Accessory Deals

November 25, 2021 No Comments

We found some great gear and games on sale for PlayStation, Xbox, Switch, VR, and PC.
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Real-Time Bidding and How it is Transforming Digital Marketing

November 24, 2021 No Comments

Real-time bidding has allowed businesses to buy through ad exchanges and inventory. In this article, we’ll discuss how RTB is transforming digital marketing.

Read more at PPCHero.com
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The Best Animal Chairs for Kids

November 24, 2021 No Comments

Children of all ages can benefit from adding a chair to their bedroom, playroom, or dorm. There are many factors parents should consider when choosing an appropriate seating option for kids, including safety and comfort levels. Animal chairs are not only adorable – but they also add color and character to any space. Whether your child is just starting on their own or growing up into a teenager, You can purchase animal chairs in various styles to suit any size and decor.

1. Animal Adventure | Sweet Seats | Teal Unicorn Children’s Plush Chair

If your child loves unicorns, this teal plush chair is the perfect addition to their bedroom. The soft beige head of the unicorn features a mane and wings that truly stand out against its vibrant color scheme.

Your little one will fall in love with this eye-catching piece from Sweet Seats. Featuring a comfortable and plush cushion seat, this chair is sure to become one of your child’s favorites. This piece, along with other Sweet Seats animal chairs, can be purchased from Amazon.

2. DEMDACO Polly Pink Puppy Large Children’s Plush Stuffed Animal Chair

If your child loves puppies, then this piece from DEMDACO should be added to their collection. The plush, upholstered puppy features a pink and brown color scheme and a sturdy base that can withstand significant weight.

Like other animal chairs from DEMDACO, this chair is an outstanding option for kids of all ages. This piece can be purchased from Amazon.

3. Soft Landing | Sweet Seats | Premium Monkey Children’s Plush Chair

If your child loves monkeys, they’ll fall in love with this plush piece from Sweet Seats. The adorable design features a monkey face and eyes on one side of the chair and a comfy back cushion. Your little one will love curling up in this cute seat to read or relax after a long day of play.

4. Delta Children Cozy Children’s Chair – Fun Animal Character, Panda

This fun, white, black and pink chair will fit perfectly with your little girl’s princess room. The rectangular design is attractive and straightforward yet still includes a cute panda smile. Your daughter will love curling up in this adorable piece for storytime or simply to relax after a long day of play.

5. Fantasy Fields – Happy Farm Animals Hand Crafted Kids Wooden Chair – Piggy

Although this piece is not plush, it is just as adorable for your child’s bedroom. The smiling pig design makes the perfect addition to a farm-themed room or any place where your little one needs a comfortable seat.

What to Look for in a Good Animal Chair

While there are many animal chairs out on the market today, it can be challenging to find one that is both safe and comfortable for your child. Here are a few things you should look for when shopping around:

Safety first

Your child’s safety comes first! The most important thing to look for in an animal chair is its safety rating. While most chairs on the market today come with a safety rating, you should always check to make sure that it matches your child’s age and weight. If you are concerned about your child using the chair unsupervised, look for pieces that have safety restraints included.

Design

Another essential thing to look for in an animal chair is a comfortable design. Children can get bored and frustrated if the seating options they have available are uncomfortable or impossibly small. Look for animal chair designs that include larger dimensions and a soft cushion seat to keep your child comfortable and happy throughout their playtime.

Practicality

The best animal chairs are those that you can use for more than just a play piece. Some of the most popular styles on the market today include storage options, extra seating, and even reading stands to make these pieces practical additions to any child’s room or play area.

Additional Features

More and more animal chairs are equipped with additional features to make them even more exciting for children. Some of the most popular add ons include sounds, lights, and music players that allow your child to become part of a fun adventure while sitting in their new chair. If your child loves these types of activities, look for an animal chair equipped with these features.

How to Keep Your Child’s Animal Chairs and Children’s Chair Covers Clean

Just like any other piece of furniture or toy, your child’s animal chairs and children’s chair covers will need regular cleaning to keep them looking great for years to come. Fortunately, most products on the market today are made from low-maintenance materials and can be easily wiped clean with a damp cloth. If your child’s chair cover is machine washable, always check the manufacturer’s care instructions before washing to ensure that you are using the best cleaning methods possible.

Where to Buy Animal Chairs for Kids

There are dozens of different places to purchase animal chairs for kids online and in stores near you. When looking for a retailer, keep in mind that not all of them will offer the same quality or customer service level. Here at Comfy Bummy, we chose to partner with Amazon.com because we feel they offer the best ratio between price and quality.

Final Thoughts on Animal Chairs for Kids

If your child loves bright and colorful furniture, animal chairs are sure to be some of their favorite pieces in the home. These fun pieces come in different colors and styles, so you should have little trouble finding something that meets your needs. Animal chairs can also help keep kids entertained throughout their playtime. Look for new animal chair covers to help make your little one’s bedroom more exciting.

The post The Best Animal Chairs for Kids appeared first on Comfy Bummy.

Comfy Bummy


Future-proof your measurement with privacy-safe solutions

November 24, 2021 No Comments

Getting the most out of your marketing investments requires a clear understanding of what actions people take after interacting with your ads. In today’s evolving privacy landscape, growing your business calls for new approaches to measurement that preserve advertising performance and also put the user first. 

Now’s the time to adopt new privacy-safe techniques to ensure your measurement remains accurate and actionable. And while this can seem daunting, we’re here to help you succeed in a world with fewer cookies and other identifiers with new ways to respect user consent, measure conversions and unlock granular insights from your sites and apps. 

Here’s a preview of some of the product launches we’ll be sharing at Google Marketing Livestream on May 27th.

Easier options for working with consented data

Getting started with privacy-safe measurement requires building a foundation of first-party data. Investing in a strong tagging infrastructure helps you make the most of the data your consumers share with you and lets you accurately measure your campaign performance.

As consumers seek increased control over how their data is used, your methods for respecting their consent choices will also need to evolve. For advertisers operating in the European Economic Area and the U.K., Consent Mode helps you achieve this by adjusting how Google tags operate based on user consent choices for ads cookies or analytics cookies. When users don’t consent to cookies, Consent Mode will use conversion modeling to recover, on average, more than 70% of ad-click-to-conversion journeys, ensuring that you continue to measure the complete performance of your media in a privacy-safe way.

To make it easier for your website to integrate with Consent Mode, we’ll soon enable implementation directly from your Google Tag Manager account, where you’ll be able to modify and customize tag behavior in response to users’ consent preferences. Accurate measurement that accounts for people’s consent choices doesn’t have to be complicated, and our new solutions make sure that it isn’t.

More first-party conversion data means better measurement

A strong sitewide tagging and first-party data foundation enables measurement solutions to work together to collectively provide you with the most comprehensive reporting and optimization. Building on this foundation, we’ve developed an additional privacy-safe way to help you preserve accurate measurement when fewer cookies are available.

Enhanced conversions allow tags to use consented, first-party data to give you a more accurate view of how users convert after engaging with your ads. You’ll also be able to get the data you need to unlock performance insights, like conversion lift, and improve measurement in cases when your ad is shown on one device and the user converts on another. Your first-party data is hashed to protect user privacy and ensure security, and you’ll receive aggregated and anonymized conversion reporting. 

Advertisers currently testing enhanced conversions are already seeing positive results. U.K.-based retailer ASOS set up enhanced conversions across Search and YouTube to help them close measurement gaps due to browser restrictions and cross-device behavior. This enabled them to measure conversions that would otherwise not have been captured and improved return on ad spend (ROAS) with a recorded sales uplift of 8.6% in Search and 31% in YouTube.

Enhanced conversions helped establish a strong measurement foundation, off of which we can better measure the impact of our YouTube buys. Carolina Vicente
Media Investment Director, ASOS

Machine learning unlocks new insights in Google Analytics

In addition to using modeling for more complete conversion measurement and optimization, modeling can also help you get deeper customer insights from your behavioral analytics data. Last year we announced the new Google Analytics, which uses machine learning to surface relevant marketing insights, such as a significant change in your campaign performance or the likelihood of your customers making a purchase. 

Soon, we’ll extend Google’s advanced machine learning models to behavioral reporting in Analytics. For example, if there is incomplete data in your User Acquisition report due to cookies not being available, we’ll now use modeling to help fill gaps for a more complete view of the number of new users your campaigns have acquired. With or without cookies, you’ll be able to enhance your understanding of the customer journey across your app and website and use those insights to improve your marketing. 

Coming next

We’re continuing to invest in next-generation privacy solutions to help advertisers navigate ongoing industry changes and preserve accurate conversion measurement. 

You can find out the latest information about these new privacy-safe measurement solutions at Google Marketing Livestream 2021 on Thursday, May 27 at 8:00 a.m. PT / 11:00 a.m. ET. 

Google Analytics Blog


Semantic Relevance of Keywords

November 24, 2021 No Comments

Prelude – What is a Keyword? Usually, a term or a phrase is selected to get associated with a page so that the page may rank for that term or phrase in search results. That is known as selecting a keyword for a page. Domain Terms as Keywords There are other times when you may … Read more

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Amazon PPC VS AdWords: What To Choose

November 23, 2021 No Comments

What’s the difference between Amazon PPC and Google AdWords? Find out about the pros and cons of both tools and start using them for your PPC ad campaigns.

Read more at PPCHero.com
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Devious ‘Tardigrade’ Malware Hits Biomanufacturing Facilities

November 23, 2021 No Comments

The surprisingly sophisticated attack is “actively spreading” throughout the industry.
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