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Monthly Archives: January 2022

Top 25 blogging SEO tips for 2022

January 14, 2022 No Comments

Here are the top 25 blogging SEO tips to help all blog posts compete for a first page Google ranking.

1. Cut the time to write a post in half by using an AI SEO tool

Artificial intelligence (AI) tools, like Clearscope and RankIQ, tell you what topics marketer should cover in their post to compete for a first-page ranking on Google. This allows marketers to create a comprehensive outline in a short amount of time.

2. Do not use single-phrase search volume when choosing keywords

One of the biggest mistakes marketers make when blogging, is using single-phrase search volume to identify keywords. This metric is only meant to be used for Google ads, and it is not an accurate measurement of the traffic you will get.

There are only two keyword research tools which provide an accurate traffic estimate, which are Ahrefs’ Traffic Potential and RankIQ’s Estimated Yearly Visitors.

3. Poll create original research posts from poll results

Original research posts get a high number of backlinks. One easy way to generate original data is for marketers and bloggers to identify large Facebook groups within their area of interest, and post polls. The answers gained from the polls can form the basis for building a research post.

4. Get interviewed on podcasts to generate high quality backlinks

Backlinks to a blogs can be generated in several ways, including being interviewed for a podcast. Links then often appear in the show notes page for the relevant episode.

One way to marketers can advertise employees as available for podcast interviews is to send emails to various show hosts. Details of podcast hosts are relatively easy to find through hosting sites; Apple’s Top Charts lists the top 300 podcasts in a number of different areas. If bloggers do not have time to send emails, there is the option to sign up to PodcastGuests.com and have the hosts reach out instead.

5. Write blog posts on the most searched stats for year-round passive backlinks

Journalists citing data or specific statistics will often add a backlink to their source within their articles, but they tend to click on a title which has the highest number of data points available. (E.g., 50 Latest Dog Biting Statistics).

Marketers can boost their blogs’ SEO by researching keywords to glean the most searched for statistics in a specific area of interest. Once a blogger knows which statistics are popular, there is the opportunity for them to write a blog post with additional data points.

6. Use Google ‘friendly’ terms in your title

When marketers run an AI SEO Report through a tool like RankIQ, it lists the words Google ‘likes’ the most within titles. This enables bloggers to create perfectly optimised post titles from words driving the highest click-through rates (CTR) for specific keywords or phrases.

7. Use a targeted front-end modifier on your blog post title

A strategically placed front-end modifier, like “best,” “top” or “good”, can bump a marketers blog  ranking from #3 to #1. Different topics and areas of interest have unique front-end modifiers. Food bloggers get over 90% of their traffic from recipe posts. The top front-end modifiers for recipe posts are “easy,” “best,” “homemade,” and “simple”. (E.g., Easy chicken pot pie recipe).

8. Always go higher than your competition

Before a list post is published, marketers should look at their competition on the first page of Google. If the highest number in a title is 15, then they should consider lengthening their blog list post to 25. This is going to increase the CTR and push their blogs’ posts past titles with lower numbers.

9. Do not go over 60 characters in your blogpost title

Ahrefs SEO tool found titles with more than 60 characters are rewritten by Google 57% more often than those with 60 or less characters.

10. Use brackets with the current year at the end of each post title

Google searchers want content with the latest information. Blog posts which have the current year in their title are going ng to get more clicks than those that do not; using square brackets increased the click-through rate by 38%.

An example would be: ‘25 Email Marketing Tips for Bloggers [2022]’.

11. Internally link to a new post from two other high authority posts

As soon as a market publishes a new post through a company blog, they should link it to at least two of historical blog posts which have plenty of inbound links.

12. Write 40-50 word paragraphs to rank for featured snippets

Multiple studies have confirmed the majority of featured snippets are pulled from paragraphs which are 40-50 words in length. This is also the ideal length of a paragraph for maximum reader engagement.

13. Make sure your ‘content grade’ is an A+ before publishing

Backlinko looked at 11.8 million Google results and found posts with a high content grade ranked significantly higher in Google search. Content optimisation tools, like RankIQ, will grade a blog’s content based on what Google wants to see from a post for a specific keyword phrase.

14. Add FAQs at the end of a post to increase ‘dwell time’

One way to prolong people’s time on page is to add a frequently asked questions section to the bottom of a blog post.

To find out the best questions to include, search engines can be used by any marketer to find out the most common questions searched for on specific topic. Google even has a dedicated “People also ask” option.

Marketers should consider included around 3-5 of these questions, and their 40–50 word answers, within their businesses’ blog posts.

15. Listen to teaching podcasts like ‘The Blogging Millionaire’

The host of The Blogging Millionairea podcast devoted to teaching different blogging strategies – gets 5 million monthly visitors from over 100,000 first-page Google rankings.

Brandon Gaille, host of the podcast, has so far taught over 100 blogging and SEO growth hacks in short ten-minute episodes.

16. Keep your intros to three sentences or less to increase engagement

Readers want to get to the body of blog post as quickly as possible. For list posts, marketers should ensure readers can see the first item on the blog’s list above the fold.

17. Create a meta description tease to increase click through rates

In 150 characters, markets should include the best part of a post and end with an ellipsis. This can increase the click-through rate on a post enough to move up several spots in Google’s rankings.

Here’s an example of a meta description tease:

Title: 11 On-page SEO Best Practices for Blog Post

There are eleven On Page SEO tactics that pro bloggers use to get ridiculous results. The one tactic that plays the biggest role in SEO is…

18. Buy an aftermarket domain with existing backlinks to rank higher faster

Using a high domain authority expired domain will allow a blog post to rank high on Google from day one. The best place to find these domains is at GoDaddy Auctions.

  • In the advanced search, select expiring “.com” or “.org” domains which are at least 4 years old.
  • Copy all domains which come up with at least 1 bid into a Google sheet.
  • Run these through a bulk domain authority checker and remove all domains with less than a 30-domain authority.
  • Use the Wayback Machine to find domains with content which are at least loosely related to your subject area.

19. Identify the word count that google prefers for every keyword you write on

The word count needed to hit a keyword is different, depending on the subject area.  For a recipe post, it may only take 900 words. For a marketing tips post, 4000 words may be needed.

AI SEO tools like Frase and RankIQ use algorithms to determine the word count a post needs to compete for the top Google ranking.

20. Keep your URLs short by focusing on the core keyword phrase

A study by Backlinko found URLs in the top Google position are 9.2 characters shorter than the URLs in position number 10.

21. Use your own video thumbnails and links

SEO can also be bolstered by avoiding video embedding from a hosting site. The YouTube embed code significantly slows down the page speed of a post, which is a component of Google’s algorithm.

22. Place your target keyword in the first 100 words of your content

This tactic has been around for a while, and it still makes an impact.

23. Run your post through Grammarly before you hit publish

There is nothing worse than a blog post littered with spelling errors or grammatical errors; it suggests author laziness or a rushed blog post.

Grammarly’s tool is almost as good as having an editor who reviews your work. It will instantly take a rough post and flag any inconsistencies or errors and suggest corrections.

24. Include short stat-based infographics for more backlinks and social shares

There are few things which attract backlinks and social shares like simple stat-based infographics. By using a 16:9 ratio, your stat infographics will work for both desktop and mobile audiences.

25. Get a list of the lowest competition keywords with the highest traffic potential from RankIQ

Most bloggers end up writing more than 50% of their posts on keywords they will never be able to rank for.

RankIQ’s top keyword research experts have identified the lowest competition high traffic keywords in over 300 blogging niches.

Rank IQ provides AI-powered tools to help marketers and bloggers improve their SEO by identifying key words and topics that top Google’s ranking algorithm. 

The post Top 25 blogging SEO tips for 2022 appeared first on Search Engine Watch.

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A Pandemic Historian Warns Us All to Stop Looking at the Past

January 14, 2022 No Comments

Being trapped in my own quarantine reminded me of how little we’ve learned.
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Toddler wooden chair – cute and worth your trust!

January 14, 2022 No Comments

There is nothing better than a classic, trusty wooden chair when you need a place for your child to sit. Made of natural materials and can take the significant weight, easy to clean with a damp cloth – you can’t go wrong with this.

As a parent, the biggest problem that you may come across is to find a reliable toddler wooden chair. It is much likely that you will find various ones in the market, but it may be confusing to choose which one would suit your kid’s needs.

You don’t need to worry, as we have compiled all the necessary information about toddler wooden chairs and their pros and cons here. First, let us start with what to consider when buying a wooden chair for your toddler.

Things To Consider Before Buying A Wooden Toddler Chair

You may find many stylish and durable toddler wooden chairs, but it’s crucial to keep certain things in your mind before buying one.

• Your kid’s comfort. Make sure that the seat is deep enough to accommodate your toddler. The bottom of the chair must be sturdy to bear heavy pressure on it.

• Durability. The wooden toddler chair should be sturdy and long-lasting so that your child can use it for many years without any problem. A strong base is advisable because the child’s weight will be on the chair, so avoid chairs made up of plastic or metal as they are not durable. The wooden one is best as it can be used for many years.

• Material. Wooden toddler chairs are much durable and comfortable, so that’s the reason most of the parents prefer buying a wooden one rather than other types. There are various kinds of woods available in the market but go for ones with veneer as it is more durable and long-lasting.

• Price. You may find many wooden toddler chairs within your budget, so do not worry about the price.

These are some tips that you need to consider before buying a wooden toddler chair for your child. It not only allows cherishing with your kid but also develops various skills in them like creativity and independence.

Best wooden chairs for your toddler

Do you want to buy a wooden toddler chair for your child? Here are some of the best ones available in the market.

Famobay Bunny Ears Wooden Toddler Chair

Just look how cute is this toddler chair! The backrest shaped like bunny ears is an adorable feature for little ones. It is made of solid and smooth wooden construction, making it long-lasting and sturdy.

Based on its innovative design, you would think that this toddler chair would be much more expensive than any other option on the market. However, it is not the case here!

This bunny ears toddler chair is available on Amazon at a very reasonable price. It is solid, durable, and easy to keep clean, making it the best choice for your household.

Famobay Antlers Wooden Toddler Chair

If you like Bunny Ears Toddler Wooden Chair, you will be happy to learn that another similar toddler chair is available. This time its design is based on antlers to make your little one feel like a wild animal.

Like the previous product, this antlers toddler chair is made of natural smooth wood, making it very durable. It can carry heavyweight up to 400 lbs, which you can’t say about other products on the market. There is no doubt that your child can use this chair for many years.

Melissa & Doug Wooden Chairs, Set of 2

Melissa & Doug’s kids’ furniture is the way to go for those wanting a simple and classic design for kids’ room. The playroom chairs set was created with safety in mind – something Melissa & Doug is well-known for. The chairs feature a reinforced, tip-resistant design.

They are made from durable wood, with materials that hold up to 100 pounds. The Melissa & Doug Solid Wood Chairs set makes an excellent gift for kids from 3 to 8 years old.

Toddler Chair CXRYLZ

If you like a simple design but still wish to bring your toddler a little bit of color, take a look at this chair. This little chair is made of wood and will surely look lovely in any kids’ room. It also has round edges, which are much safer for your toddler than sharp ones.

This chair is so cute, you might not want to give it away when your kid grows up! Beautiful colors are not the only thing that makes this chair so unique. It is also made of quality materials which make it durable and long-lasting.

Its compact size will help you fit it almost anywhere in your house, even if you have limited space for kids’ furniture: 25cm/10in legs, 30 x 30cm/12” x 12” seat surface, and 26.5 x 20cm/10.5” x 7.9” backrest. This cutie can hold up to 250 lbs.

HOUCHICS Wooden Toddler Chair

Unique toddler wooden chair! This piece has a curved back to better protect your child from being injured by the prismatic edge of the wooden stool. It is not only for safety reasons but also to give your child a more comfortable sitting position.

This toddler chair has an additional feature of non-slip pads that will help prevent the stool from sliding on the floor surface. You can also adjust its height depending on what you need at the moment.

The HOUCHICS Wooden Toddler Chair is very easy to clean – you can use a damp cloth and soap. A wide handle at the back provides a comfortable grip to lift the toddler chair off the floor.

It’s suitable for children from 3 years of age up to 6-7 years. Be sure that your child will be comfortable sitting on this stool!

iPlay iLearn 10 Inch Kids Solid Hard Wood Animal Chair

Cute animal chairs with vivid, engaging characters are appealing and attractive to children aged 2 and up. Not only will your child be excited to sit on the iPlay iLearn animal chairs, but they will be learning at the same time.

Each chair has a sturdy 10-inch solid wood base designed to prevent tipping when your child leans against it. The triangular structure of the chair legs helps prevent tipping, and anti-slip pads on each leg prevent falls.

The iPlay iLearn chairs can be stacked for easy storage, and they are made of 100% natural smooth hardwood. They are hand-painted with non-toxic paints to ensure complete safety.

This is the perfect gift for toddlers aged 2-4! Parents love it because it is sturdy, safe, and easy to clean; kids love them because of the vibrant colors and animal characters. Among the patterns, you’ll find a giraffe visible above, a frog, and a cow.

Why is it necessary to buy a wooden toddler chair?

As we all know, kids look forward to spending time with their parents and if you can encourage them to spend more time on furniture, then do it as soon as possible. As a parent, you must have noticed that your child prefers being beside you rather than playing alone. It’s a sign that your child wants to spend more time with you, which is absolutely normal.

The best way to encourage them is to buy them a wooden toddler chair because it would allow your child to sit beside you and enjoy being together while reading books or watching exhibits on display cabinets. This can be good practice for your child to be more responsible and understand the concept of time, as it also encourages them to play independently.

Children prefer wooden chairs because they are much comfortable than other types. They like splashing colors in their surrounding, so if you buy a wooden toddler chair in vibrant color, your child will love it. A wooden toddler chair is the best way to encourage your child and develop their creative side.

Apart from all these benefits, toddlers learn many things by watching us, so if you want them to become responsible and obedient in the future, teach them how to sit correctly on a wooden toddler chair. They will get an idea about sitting straight, and it would be beneficial for them in the future.

The post Toddler wooden chair – cute and worth your trust! appeared first on Comfy Bummy.

Comfy Bummy


A must-have web accessibility checklist for digital marketers

January 14, 2022 No Comments

A must-have web accessibility checklist for digital marketers

30-second summary:

  • Accessibility underpins stellar user experience and positive brand perception, the key factors that appeal to value-driven consumers
  • According to WebAIM, 98 percent of US-based websites aren’t accessible
  • Though not a sparkly aspect of digital marketing strategies, there are multiple layers to “why?” and “how?” brands must be accessible across the internet

Marketers develop and execute numerous strategies to broaden their business reach. But one critical factor that most marketers neglect is web accessibility. And this neglect leads to their business being closed off for a large majority of potential customers.

What is web accessibility?

Web accessibility ensures that the internet is accessible, usable, and beneficial for everyone alike. It considers all possible disabilities to ensure marketing messages are delivered to every kind of audience and get the most value out of the website.

As important as it may seem right now, web accessibility is often the last thing marketers think of when building a website. And then, too, it is often brushed under the rug.

Despite the World Wide Web Consortium, commonly known as W3C developing dedicated web content accessibility guidelines to make the internet more accessible, digital inclusivity remains a rarity.

And this unfortunate reality acts not only as an accessibility barrier, but a growth barrier as well.

The value of web accessibility in modern marketing initiatives

Acknowledging and adopting web accessibility enhances the customer experience, opens new doors for your business, uplifts marketing outcomes, and boosts revenue in more ways than just one.

1. Extends your market reach

15 percent of the world’s population is disabled and belongs to a highly valuable market segment with strong spending powers.

With a digitally inclusive web presence, your business interacts with an increased volume of people who it would’ve missed otherwise. In this way, web accessibility brings a whole new community of prospects you can interact with, win as customers and boost your revenue.

2. SEO benefits

Search engines prefer to rank websites that are secure, accessible, and valuable to all kinds of users. Moreover, they perceive digitally inclusive websites as authentic sources of information and favor them in rankings.

As a result, enhancing web accessibility undeviatingly supplements your online marketing with an SEO boost, helping you get to the coveted top position in SERPs. It opens another channel for web traffic that connects you with your target audience.

3. Enhanced user experience

User experience is at the heart of your digital presence as it relates directly to conversions. The basic principle of UX optimization dictates that you research what your target audience wants and deliver it.

In the case of differently-abled audiences, it’s common sense that they would want you to deliver a website they can interact with and benefit from.

By optimizing your website’s accessibility, you boost its usability which is a core element of user experience.

If all other elements of UX are optimized, enhanced usability wins customer satisfaction and gives the prospect a final push towards conversion, contributing to your revenue.

4. Positive brand perception

Web accessibility enables your brand to appear as a strong advocate of digital inclusivity and works to build positive brand perception. Now isn’t that a critical outcome of modern marketing?

Today where people seek a business’s values before engaging with it, a concrete stance on digital inclusivity reflects your values of empathy, compassion, and equal opportunities for all. This builds your community of like-minded people who then contribute to your revenue.

Five-point checklist to get started with web accessibility

For maximum effect, web accessibility should be considered a priority rather than an afterthought and must be included in your digital and marketing strategy.

Following are a few ways through which you can uplift your digital inclusivity and leave a larger impact:

1. Multilingual SEO

Web accessibility not only aims at eliminating accessibility barriers for people with permanent, temporary, or situational disabilities. It also removes linguistic barriers, so people from all cultural and ethnic backgrounds can have equal access.

Given that English is spoken by a meager 4.83 percent of the world’s population, multilingual SEO eliminates linguistic barriers and helps searchers from all linguistic backgrounds to benefit from the internet.

Here’s a guide I created on multilingual SEO to get you started.

2. Voice search

The introduction of smart assistants such as Alexa has pioneered a new era of voice search ubiquity and the consequent web accessibility.

As an excellent avenue to pursue for businesses looking to be more digitally inclusive, voice search unlocks your website’s chances of interaction with people who cannot search the conventional way.

Here are some best practices to optimize voice search SEO:

  • Use long tail keywords that are specific, descriptive, and natural for users’ language
  • Serve up content that gives direct answers
  • Optimize your ‘Google My Business’ account
  • Create voice search FAQ pages
  • Implement schema which is a code that you can add to your website that improves search visibility

For more depth, check out this voice search SEO guide for trends and best practices.

Example of schema that improves web accessibility
Example of schema that improves web accessibility

3. Alternate (Alt) text

Alt text helps visually impaired visitors understand what a web image depicts. Hence image optimization allows web visitors to absorb the information your website offers in its totality and ties back to enhanced user experience.

Tips for using alt text:

  • Keep it descriptive and keyword specific, this will show up in case your page loads slow or if there was an audio description needed
  • For ecommerce sites, make good use of structured data to give the search engine more specific details about your products’ color, type, size, and a lot more

If you need more details, here’s an evergreen image optimization guide.

4. Hierarchical organization or content using H tags

Hierarchical layout shapes your web content in an easy-to-read structure. A critical part of web accessibility (and SEO), a hierarchical organization can make your website usable and understandable for users with certain cognitive disabilities and people with short attention spans, boosting their satisfaction and your websites’ overall UX.

Check out this guide on optimizing meta tags.

5. Color contrast

Color contrast involves adjusting the color of foreground web elements (for instance, fonts) against the color of the background elements to ensure that the foreground elements, which bear value, stand out and are easily readable for people with visual impairment.

The Bureau of Internet Accessibility has identified a color contrast ratio that ensures that your website is visible and readable for people with color-related visual impairments.

Conclusion

Web accessibility is a necessity, but unfortunately, it doesn’t get the same limelight as other digital marketing avenues that promise increased reach, better perception, and higher revenue.

This reality can work in your favor if you capitalize on the lack of web accessibility and gain a competitive edge by adopting digital inclusivity.

There are numerous marketing benefits of web accessibility, most significant of which may be the development of positive brand perception in an era of value-driven shoppers.

Inclusive marketing initiatives are commendable. But they are only valuable when backed by conscious efforts of enhancing your business’s digital accessibility. So, endeavoring to actualize web accessibility strategies can help you become the pioneer of an internet era where digital inclusivity is a priority.


Atul Jindal is a web design and marketing specialist, having interests in doing websites/apps optimized for SEO with a core focus on conversion optimization. He creates web experiences that bring conversations and transform web traffic into paying customers or leads.

Subscribe to the Search Engine Watch newsletter for insights on SEO, the search landscape, search marketing, digital marketing, leadership, podcasts, and more.

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The post A must-have web accessibility checklist for digital marketers appeared first on Search Engine Watch.

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Secure Your pass to Hero Conf with an Exclusive Discount for Readers!

January 14, 2022 No Comments

Enjoy 10% off your Hero Conf pass with this exclusive Hero blog readers discount code.

Read more at PPCHero.com
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Manage tags easily and safely with the new Community Template Gallery

January 13, 2022 No Comments

Businesses often work with trusted partners to conduct a variety of important functions on their websites. These partners can help businesses accurately measure their online conversions or determine which product reviews to display. For all this to work  businesses need to implement tags, or code written by their partners, directly on their sites. It’s critical for businesses to trust that these tags are working as intended to protect their customers and brand. 

With that in mind, we’ve created the new Community Template Gallery for Google Tag Manager. Community Template Gallery is an open platform where partners can share their tag templates. Businesses can then customize these templates to easily implement tags on their websites.

Not only does Community Template Gallery help businesses quickly implement and manage tags, but it also provides more transparency into how these tags will behave—making the whole tagging process easier and safer.

Less code is more 

In the past, if your business needed to implement a partner tag that wasn’t already integrated with Tag Manager, getting that tag up and running would take a lot of manual work. You might have to consult with your partner to determine how to correctly customize and place the tag on your website so it was tailored for your business needs. Not only did this take a lot of time, it also required heavy involvement from developers, leaving lots of room for error.

Community Template Gallery reduces the potential for incorrect implementation. Once your partner shares their tag template in the gallery, you can find it and simply enter the required information in an intuitive UI. You do not need to customize any HTML or Javascript.

Businesses can add tag templates to their workspace and then tailor the tag by completing the form.

Businesses can add tag templates to their workspace and then tailor the tag by completing the form.

Community Template Gallery also helps partners keep tag templates up-to-date. Whenever partners make updates to their tag templates, the latest version will quickly become available. And if you’ve already implemented that tag template,  we’ll notify you that there is a new version that you can review before making the update.

Increased transparency 

When you publish a partner’s tag on your website, you need to understand what it does and trust that it won’t do anything unexpected. That’s why we’ve built a permissions system into Community Template Gallery.

Before you implement or update a tag from the gallery, you will now be able to review and approve the actions it will take when it becomes live on your website. This gives you more control and transparency over the tags on your sites.

Businesses can review and approve how a tag will behave when implemented on a website.

Businesses can review and approve how a tag will behave when implemented on a website.

Community Template Gallery is now live in both Tag Manager and Tag Manager 360. You’ll find many tag templates already included and ready to use. If you’re a tag developer, we encourage you to build and submit your template today.

Google Analytics Blog


The Antitrust Case Against Facebook Draws Blood

January 12, 2022 No Comments

The latest ruling by a federal judge is a milestone for the effort to regulate Big Tech.
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Amazon Sponsored Products: Advanced Practices for 2022

January 12, 2022 No Comments

Using Amazon Sponsored products is a great way to build a profitable business. Here’s how you can use sponsored products to take your businesses forward.

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Deliver consistent site experiences with Google Optimize

January 12, 2022 No Comments

Consumers expect connected shopping experiences from research to purchase. But their journeys aren’t linear; they move around, visiting—and revisiting—multiple sites and apps, multiple times a day. 

This makes it challenging for businesses to deliver a coordinated site experience, especially if they are running an experiment or personalization on their site. How do they make sure that the version of their site someone saw in the morning is the same version they see in the afternoon? 

Google Optimize can now understand when a customer has returned to a site they visited before and deliver a consistent site experience. Let’s see how this works.

Imagine you’re a hotel business running a marketing campaign that promotes a 20 percent discount for the upcoming holiday season. When people visit your site in response to the campaign, you want to make sure you offer this discount to them throughout their entire booking experience, even if they come back multiple times before they make a reservation.

One part of your marketing campaign is paid media you buy through Google Ads. In this case, you would use Optimize to create a custom web page featuring the discount and then add the Google Ads rule to ensure this page is shown to people who first arrive to your site from your Google Ads campaign. There are likely many people who click on an ad, explore your site, then come back later to complete the reservation. Now, no matter how many other pages on your site people visit, or how many times they return over 24 hours, Optimize will automatically display that custom page to them each time. 

Another way you promote this sale is through email. For this part of your campaign, once you create a custom web page with the discount offer, add a utm_campaign parameter named “holiday-sale” to the URL in the email. Then in Optimize, add a UTM parameter rule for “holiday-sale.” Optimize can now use that parameter to display the correct experience every time people who received the promo email visit your site. In addition to email, you can also use the UTM parameter rule in advertising campaigns managed with Display & Video 360 and Search Ads 360, or any other campaigns you are running that support UTM parameters.

optimize_112119.png

Create a UTM parameter rule to focus your experiment or personalization on a particular marketing campaign.

Royal Bank of Canada is an Optimize 360 customer that has already begun using UTM parameter rules. 

Together with their Google Marketing Platform Partner, Bounteous, they often use Optimize 360 to run personalizations across their entire website. Because most of these personalizations are focused on delivering the right content to the right user from their marketing campaigns, they were excited to start using the UTM parameter rule. 

“The customer journey at the Royal Bank of Canada is rarely linear. We need experiments that can react as customers frequently engage and navigate our website. The UTM parameter rule gives us that flexibility, and it is changing the way we approach our campaigns.” 

– Arnab Tagore, Senior Manager of Digital Analytics, Royal Bank of Canada

Both the Google Ads rule and UTM parameter rule are already available to use in Optimize and Optimize 360. We encourage you to go into your account and check them out and we look forward to sharing more new features that help you better meet your customers’ expectations and get the most out of your website.

Google Analytics Blog


Secrets to Choosing Effective Images for PPC Ads on Social Media

January 11, 2022 No Comments

Learn why images are more critical for PPC ad conversion than text with these seven practical tricks. Here we’ll go over choosing compelling visuals for your ads on social media.

Read more at PPCHero.com
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