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Monthly Archives: January 2022

What’s new in App + Web properties

January 10, 2022 No Comments

This July we announceda new property type in Google Analytics that helps you measure across both your app and website in one place. The new App + Web property helps you better understand your customers’ journeys across platforms so you can deliver more unified experiences.

Recently, we’ve introduced enhancements that allow you to measure multiple websites, do even more custom analysis, and get faster insights from your data.

Measure multiple web streams in a single property

App + Web properties now support multiple web streams, including Firebase web apps, in a single property—up to 50 data streams across your apps, websites, and web apps. This allows you to see metrics aggregated across all your related apps and websites, or apply filters to compare them individually. For example, if you were an online retailer with multiple regional stores, you could see your total global sales for the month or compare the sales of each of your regional sites and apps. 

More options for custom analysis

In July we introduced the Analysis module in App + Web properties with five techniques to do cross-platform analysis with more flexibility. Now, we’ve added two more techniques to the mix: cohort analysis and user lifetime, as well as an update to the existing pathing technique and a larger window for historical data. These capabilities will become available over the next few weeks.

Cohort analysis helps you compare engagement between groups of similar users with more metric and dimension breakdowns.  For example, you can compare revenue between cohorts of users that were acquired at different times to understand the results of a change in your marketing strategy. 

User lifetime gives you insight into the lifetime activity of a group of users, based on custom dimensions you choose. For example, see how many lifetime in-app purchases were made by users acquired from a holiday promotion you ran.

Backward pathing allows you to work backwards from a conversion or other key event and analyze the differences, trends, or patterns users took to get there. For example, you can start from a purchase event to see how many users that made a purchase entered the funnel from an email campaign to your website, compared to a search ad that deep-links to your app.

Data retention has now expanded to up to 14 months across all techniques within the Analysis module so you can conduct longer term analyses, like year-over-year. Go to data settings in your property admin to increase data retention.

App and web insights at your fingertips

Automated and custom insights, previously available only for web, are now in App + Web properties. 

Automated insights use machine learning to identify key trends and anomalies in your data. For example, if there was an unusual spike in sales yesterday, you will get an alert of the change which you can then investigate. Automated insights get smarter and more relevant to your business over time. 

Custom insights give you the control to tell Analytics what metrics you’d like to be alerted about. For example, if you are a retailer and you’ve just released a new product, you may want to track sales specifically for that SKU.  You can set up a custom insight to alert you if the product’s sales increased by more than 10% week-over-week. These alerts can now be set up to run hourly, and you can receive email notifications within 5 minutes of a triggered alert.

Instant answers with search

When looking for specific insights in your Web properties you can simply ask a question in the search bar and get a quick answer. Today, we are extending this to App + Web properties, so you can ask questions and get holistic answers across your app and web data. 

Ask questions using keywords, such as “users from organic channel last week,” and a relevant answer will appear in the search dropdown. Be specific about the metric, dimension, and time frame to get the best results.

Automated and custom insights, as well as instant answers from the search dropdown, are available in App + Web properties today in English and will soon be available in all languages supported by Google Analytics. 

Next steps for App + Web properties

Businesses already see the benefits of bringing more of the customer journey into view. TUI group, a leading integrated tourism group based in Europe, is using App + Web properties to close the gap between their app and web data. 

Previously we had been manually stitching together app and web sessions in order to generate customer behaviour insight and value our marketing investments; this release unifies that data to show the full path to conversion. Dan Truman
Global Head of Digital Analytics, TUI Group

If you’re not already using the beta and your business is looking for a more complete view of how your customers engage across app and web, you can get started today by setting up a new property and linking your app and website.

Google Analytics Blog


Baby Racing Car Seat From Delta Children

January 10, 2022 No Comments

You read it right! Delta Children, the company known and loved for their eye-catching baby chairs and accessories, has created something for the little ones who were born with the speed in their veins.

Delta Children Sit N Play Portable Activity Seat for Babies is what you might call a sporty addition to the baby gear family. It is safe, comfortable, sturdy, and perfectly adjustable to any surface.

About Delta Children Portable Activity Chair

The Delta Children Sit N’ Play Portable Activity Seat will help your little one sit, interact, and play at home and on the road. The sturdy upright seat allows your baby to enjoy and interact with the world completely, while the beautiful design will look great in any room. The portable play seat is easy to fold for storage and take along, while the non-skid bottom will keep it secure on nearly any surface.

Your little one will love playing with the engaging race car-themed toys that help increase gross motor skills, and you’ll love how easy it is to clean–just remove the seat pad and pop it in the washing machine. The rest of the activity seat features water-and-stain-resistant fabric that’s easy to wipe clean!

This infant floor seat is perfect for traveling because of its innovative zippered design and convenient carry handle, which unzips to fold flat quickly.

Why choose a baby racing car seat?

Keeping your baby content in one spot is one of the most challenging tasks when it comes to caring for them. Babies love to move around and explore; they’re constantly crawling everywhere, looking for something they can pick up in their little hands, something that will bring them joy and entertainment.

This is where the Delta Children Sit N’ Play Portable Activity Seat comes in to help you. This product will have your child content on any surface, whether it’s at home or outside, on the porch, for example. You can place it anywhere, and your baby will be thrilled playing with the interactive toys that are included.

It is also vital to consider kids’ interests as soon as possible. You don’t want to wait until they’re older and have become bored with the toys you chose for them during their infantile stage. Let them play with what they enjoy, let them be kids while they still can, and once they get a bit older, things will start getting complicated because of what is expected from them in terms of behavior and maturity.

Quality kids’ chairs at your reach

Besides being a practical solution for your child’s entertainment needs, the Delta Children Sit N’ Play Portable Activity Seat is also very affordable. Now you can have a play seat for your infant that won’t break the bank as it costs just as much as other products on the market today.

Delta Children products were mentioned on ComfyBummy numerous times. You can, for example, see reviews for their amazing kids’ Frozen chairs or explore our guide to the Delta Children’s products.

You’ll never go wrong having Delta Children around. Their products are some of the most durable ones you’ll find, not only when it comes to kids’ furniture but also in terms of toys. Their quality is extremely high while their prices are fair enough that everyone can buy their products. You can find them on Amazon, where you can browse their many items and choose the one you like most.

The post Baby Racing Car Seat From Delta Children appeared first on Comfy Bummy.

Comfy Bummy


“Up and to the right” with Data Studio

January 9, 2022 No Comments

Millions of people from global enterprises, small businesses, governments and educational institutions are choosing Data Studio to make data-driven decisions. Over the last year, people used Data Studio to monitor ad performance, track brand performance, visualize student progress, and build machine learning models. 

Google Ads monitoring report by Search Foresight

In 2019, we launched more than 80 new features and over 50 new connectors to data. A heartfelt thanks to our users and developers who made 2019 a year to remember. Here are a few highlights. 

Visual Analysis

Throughout the year, we invested in visual analysis allowing faster data exploration and insights discovery. We made it possible to turn a chart into a filter using chart interaction controls. We also launched cross-chart interactions and drill downs. These investments, alongside updates like optional metrics, give users the tools they need to explore and interact with their data.

Drill Down GIF

Fast performance through In-Memory BI Engine

Having the right tools to interact with and analyze data is critical but if report performance is slow, analyzing and visualizing large data sets can be frustrating. In collaboration with the Google Cloud BigQuery team, we launched BI Engine to bring sub second performance to Data Studio. BI Engine is an in-memory analysis service that integrates with your BigQuery data to return blazingly fast results in Data Studio. No more waiting for the page to load!

BI Engine

Scheduled PDF export

Listening to what our users need has always been a priority for the Data Studio team. Two of the top requests we heard from our users was the need to create PDFs and schedule emails of reports. Users can now do both. We’re happy to let you know that as of last week you can now set a custom schedule for scheduled emails. Learn more.

Email Delivery

Conditional formatting

We recently launched conditional formatting, which allows users to apply formatting based on a set of rules, making it easier to tell a story with your data. We’re continuing to invest in conditional formatting and recently added  AND and OR conditions to support compound conditions. Learn more.

Conditional formatting

In 2020 the Data Studio team is committed to delivering a great product that helps our users make better decisions with data. To stay in the loop on what’s happening in Data Studio, subscribe to email updates under Settings > Marketing Preferences or check our Help Center each week to learn “What’s new.”

Google Analytics Blog


Do more with Data Studio Community Visualizations

January 8, 2022 No Comments

Data Studio Community Visualizations, currently in beta, allow you to create and integrate custom JavaScript components into your dashboards. You can use Community Visualizations to expand your chart selection, customize your report styling, or create custom components that perform advanced analysis or even in-browser machine learning.

New galleries for Data Studio Community Visualizations

Showcase gallery for Community Visualization reports

The Data Studio team recently launched the Community Visualization Report Gallery.

There, you can explore how others in the community have leveraged Community Visualizations to make the most of their data and dashboards.

Reports featuring Community Visualizations

Reports featuring Community Visualizations

Public Partner Visualization Gallery

Additionally, we’ve added a new gallery of Partner Community Visualizations that we’ve made available. Browse them in the new Data Studio Visualizations gallery.

The Data Studio Visualizations Gallery

The Data Studio Visualizations Gallery

Click-to-add Partner Visualizations

To add these Partner Visualizations to a report, click “Explore more” in the Community Visualizations drop down. There, you can browse and install a variety of partner-built charts, including funnel visualizations and Gantt charts.

The new in-product Partner Visualization gallery

The new in-product Partner Visualization gallery

Community Visualizations can add to a Data Studio dashboard in different ways – from providing custom charts and styling to integrating calculations with reporting.

Statistical analysis with Community Visualizations

Anvil Analytics + Insights works to bring data-driven decision making to all of their work, including optimized paid media campaigns. They used Community Visualizations to build their own Chi-Square statistical analyzer.

Several Anvil customers noticed that channels in Google Ads and Analytics converted at different rates, and wanted to know if the variance in conversion rates was statistically significant. 

Prior to using Community Visualizations, the Anvil Insights team manually exported the data out of Google Analytics into a separate tool, then ran the statistical analysis. Depending on where Anvil ran the analysis, the results were either stored separately from their reports, or not stored at all. Every time they wanted to test a different hypothesis or run a different variation of the test, they had to repeat the same time-intensive process.

In order to speed up hypothesis testing and integrate the tests and results into Data Studio reports, Anvil used Data Studio Community Visualizations and built a Chi-Square calculator within a week. 

Anvil’s calculator takes in data, just like any Data Studio chart. Once the calculation is complete, the analyzer presents the statistical significance, and either calls the viewer’s attention to a relationship in the data, or comments that there was nothing of note in the data. Now, all it takes to test new hypotheses is switching out the data for the component, just like you would for any other Data Studio chart. See it live.

Anvil Analytics + Insights Community Visualization Chi-Square Calculator

Anvil Analytics + Insights Community Visualization Chi-Square Calculator

“This has been a much faster way to find statistical significance in our campaigns and in other hypotheses we want to test. Anvil’s Director of Analytics and Decision Science, Brett Lohmeyer says, “The best part is that it gives us an easy way for our team to better communicate the value of using statistical significance to our clients.”

Try it yourself

Check out the new in-product Partner Visualizations Gallery to browse and add new partner-built Community Visualizations to your reports. To build your own Community Visualizations, check out the developer documentation.

Google Analytics Blog


Retail Media Is Paid Search, Right?

January 8, 2022 No Comments

Retail Media is Paid Search, right? Elizabeth Marsten dives into that question here, with more details to come in her upcoming Hero Conf 2022 session.

Read more at PPCHero.com
PPC Hero


Watch Highlights From WIRED HQ at CES

January 8, 2022 No Comments

We’re not in Vegas, but we still had a packed day of conversations on the latest from the giant technology showcase.
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Call Tracking, Google Ads, and PPC: What Are They Really Telling You?

January 6, 2022 No Comments

If you’re looking to refine your PPC call campaign performance, here’s how Google Ads conversions modeling and call tracking can help you achieve the mission.

Read more at PPCHero.com
PPC Hero


Indie City-Building Games Finally Reckon With Climate Change

January 6, 2022 No Comments

City- and empire-builders like Cities: Skylines totally simplify the climate crisis, if they address it at all. A new wave of titles are far more complex.
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New Enterprise IT Controls for Data Studio

January 5, 2022 No Comments

As people use Data Studio throughout their organizations, IT administrators have asked to manage how Data Studio can be used. Today, we’re launching three free enterprise features providing IT administrators new visibility and control over Data Studio in their organization.

Organization management through Cloud Identity integration

Data Studio now integrates with Google Cloud Identity to provide organization-wide administrative capabilities. With this integration, Cloud Identity admins can manage who can use Data Studio and how they can use it. Existing G Suite and Cloud Identity customers get Data Studio integration out of the box, and can start using the new Data Studio administration features today. Customers using other identity providers, such as Active Directory, can synchronize their users with Google Cloud Identity, so that creating, suspending, and deleting users happens in one place. 


Enterprise audit logging

Data Studio now offers audit logging, providing IT admins organization-wide visibility into Data Studio usage, similar to that available for apps like Drive and Calendar. For example, admins can understand which users are creating Data Studio reports, and who they are sharing those reports with. Admins can also identify which reports have the most engagement, to scale successful reports across the organization. With custom alerts, you can monitor potentially risky activity like external sharing of data sources, and can export audit logs to BigQuery and use Data Studio to drill into the details. Learn more.

Audit Log

Organization sharing policies

New Data Studio sharing policies allow you to reduce the risk of data exfiltration. You can set limits to prevent users from sharing reports outside of your organization, or make sure they don’t expose company data by disabling public link sharing.

Sharing policies offer you the flexibility to define sharing permissions that meet your business needs. You can give certain users the ability to share reports externally, while allowing other users to share only within the organization. Learn more.

Organization sharing policies

There’s no charge for audit logging or sharing controls — they’re included with every edition of G Suite and Cloud Identity, including Cloud Identity Free. We’re committed to making Data Studio a solution that works for businesses of all sizes, and we’ll continue to build on this foundation. That way, everyone in your organization can uncover insights that matter, and you can rest assured knowing that your valuable business data is safe. 

Google Analytics Blog


The Golden Ticket Giveaway is here to find its way to our next PPC hero!

January 5, 2022 No Comments

The Golden Ticket Giveaway is here to find its way to our next PPC hero. Enter to win today!

Read more at PPCHero.com
PPC Hero


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