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Five Best PPC Advertising Strategies in 2021

December 2, 2021 No Comments

Source Being one of the fastest ways for drawing new visitors to a website, PPC marketing is also one of the most powerful tools for attracting a target audience and business development. Although it goes hand in hand with SEO marketing, the main difference is that it is not organic but paid. Therefore, it brings […]

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Google’s Inverted Index of the Web

December 2, 2021 No Comments

In the post 10 Most Important SEO Patents, Part 5 – Phrase-Based Indexing I wrote about how Google’s then Head of Webspam sent a newsletter to Librarians. It described the inverted index that Google used to organize terms in their index of the web. It is no longer available online, but it was a great … Read more

The post Google’s Inverted Index of the Web appeared first on SEO by the Sea ⚓.

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Introducing the new Google Analytics

December 2, 2021 No Comments

Millions of businesses, large and small, rely on Google Analytics to understand customer preferences and create better experiences for them. With more commerce moving online and businesses under increased pressure to make every marketing dollar count, insights from digital analytics tools are even more critical.

But with major shifts in consumer behavior and privacy-driven changes to longtime industry standards, current approaches to analytics aren’t keeping pace. In a survey from Forrester Consulting, marketers said that improving their use of analytics is a top priority, and that existing solutions make it difficult to get a complete view of the customer and derive insights from their data.

To help you get better ROI from your marketing for the long term, we’re creating a new, more intelligent Google Analytics that builds on the foundation of the App + Web property we introduced in beta last year. It has machine learning at its core to automatically surface helpful insights and gives you a complete understanding of your customers across devices and platforms. It’s privacy-centric by design, so you can rely on Analytics even as industry changes like restrictions on cookies and identifiers create gaps in your data. The new Google Analytics will give you the essential insights you need to be ready for what’s next.

Smarter insights to improve your marketing decisions and get better ROI

By applying Google’s advanced machine learning models, the new Analytics can automatically alert you to significant trends in your data – like products seeing rising demand because of new customer needs. It even helps you anticipate future actions your customers may take. For example, it calculates churn probability so you can more efficiently invest in retaining customers at a time when marketing budgets are under pressure. We’re continuing to add new predictive metrics, like the potential revenue you could earn from a particular group of customers. This allows you to create audiences to reach higher value customers and run analyses to better understand why some customers are likely to spend more than others, so you can take action to improve your results.

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Churn probability in the Analysis module

With new integrations across Google’s marketing products, it’s easy to use what you learn to improve the ROI of your marketing. A deeper integration with Google Ads, for example, lets you create audiences that can reach your customers with more relevant, helpful experiences, wherever they choose to engage with your business.

The new approach also makes it possible to address longtime advertiser requests. Because the new Analytics can measure app and web interactions together, it can include conversions from YouTube engaged views that occur in-app and on the web in reports. Seeing conversions from YouTube video views alongside conversions from Google and non-Google paid channels, and organic channels like Google Search, social, and email, helps you understand the combined impact of all your marketing efforts.

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YouTube Engaged-view conversions in Analytics reports

Businesses taking part in the beta are already seeing benefits. Vistaprint, responding to rapid changes in their business at the start of the pandemic, was able to quickly measure and understand the customer response to their new line of protective masks. And Jeff Kacmarek, Vice President of Domino’s Pizza of Canada, found that “linking the new Google Analytics to Google Ads enables us to optimize around the actions that matter most to our customers, regardless of how they interact with our brand.”

A more complete understanding of how customers interact with your business

The new Analytics gives you customer-centric measurement, instead of measurement fragmented by device or by platform. It uses multiple identity spaces, including marketer-provided User IDs and unique Google signals from users opted into ads personalization, to give you a more complete view of how your customers interact with your business. For example, you can see if customers first discover your business from an ad on the web, then later install your app and make purchases there.

You’ll also get a better understanding of your customers across their entire lifecycle, from acquisition to conversion and retention. This is critical when people’s needs are rapidly changing and you have to make real-time decisions in order to win – and keep – new customers. Based on your feedback, we simplified and re-organized reporting so you can intuitively find marketing insights based on the part of the customer journey you’re interested in. For example, you can see what channels are driving new customers in the user acquisition report, then use the engagement and retention reports to understand the actions these customers take, and whether they stick around, after converting.

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New reporting structure organized by the user lifecycle

Built for the long term

Now is the time to invest in your digital marketing basics, like smarter analytics, so you can be ready for what comes next. This will also help you respond to rising consumer expectations, regulatory developments, and changing technology standards for user privacy. With a new approach todata controls, you can better manage how you collect, retain and use your Analytics data. More granular controls for ads personalization let you choose when to use your data to optimize your ads and when to limit your data use to measurement. And of course, we continue to offer users control over sharing their activity with Google Analytics.

Because the technology landscape continues to evolve, the new Analytics is designed to adapt to a future with or without cookies or identifiers. It uses a flexible approach to measurement, and in the future, will include modeling to fill in the gaps where the data may be incomplete. This means that you can rely on Google Analytics to help you measure your marketing results and meet customer needs now as you navigate the recovery and as you face uncertainty in the future.

The future of Google Analytics

The new Google Analytics is now the default experience for new properties and is where we’re investing in future improvements. We know there are capabilities many marketers need before fully replacing their existing Analytics setup, so we encourage you to create a new Google Analytics 4 property (previously called an App + Web property) alongside your existing properties. This will allow you to start gathering data and benefit from the latest innovations as they become available while keeping your current implementation intact. If you’re an enterprise marketer, we’re currently in beta with an Analytics 360 version that will offer SLAs and advanced integrations with tools like BigQuery, and will have more to share soon.

Google Analytics Blog


Malicious Google Play Apps Stole User Banking Info

December 1, 2021 No Comments

Using tricks to sidestep the app store’s restrictions, malware operators pillaged passwords, keystrokes, and other data.
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The Top 25 Most Influential PPC Experts in 2021

November 30, 2021 No Comments

The highly anticipated Top 25 Most Influential PPC Experts list is back. Check out who made the cut in 2021!

Read more at PPCHero.com
PPC Hero


Access Google Surveys and Google Analytics 4 data in Data Studio

November 30, 2021 No Comments

Today, Data Studio users can access over 300 data sets in just a couple clicks. From Google Ads to BigQuery to your CRM data, you can spend more time finding and sharing insights and less time configuring data sources. With two brand new data connectors you can access even more data through Data Studio to help you analyze your marketing investments and make decisions. You can now access your market research data with our new Google Surveys connector and connect to the next generation of Google Analytics with support for Google Analytics 4 properties. 

Google Surveys give you a quick, cost-effective way to get valuable insights into the minds of your target audience. Gather the insights you need to make smarter, faster business decisions—in a fraction of the time it takes for traditional market research. With the new Data Studio integration, you can quickly visualize your Surveys data alongside your marketing data from sources like Google Ads and Google Analytics.

Google Surveys report in Data Studio

Google Surveys report in Data Studio 

We’ve made it easy to visualize your Google Surveys data. Simply click “View report in Data Studio” when you’re in Google Surveys to see your survey data in a template that you can customize and share in a couple clicks.

View your report in Data Studio in one click

View your report in Data Studio in one click

In addition to expanding access to Google Surveys, we’re also excited to announce support for Google Analytics 4 properties. You can now connect to your Google Analytics 4 properties in Data Studio along with your Universal Analytics properties.

Google Analytics 4 report in Data Studio

Google Analytics 4 report in Data Studio

Accessing the data you need to make better decisions is only the first step. Finding insights from the data and determining the best way to communicate the insights to stakeholders can be challenging and time consuming. We’re making it easier to get started with new marketing templates across common data sets like Google Ads, Search Ads 360 and more. You can find over 30 solutions to help you get started in the Data Studio gallery.

New Google Ads performance report in Data Studio solution gallery

New Google Ads performance report in Data Studio solution gallery

We are excited to hear how these new data connections and template solutions help you find insights and make decisions. Drop us a line in our community forum to let us know what’s working well and what you’re excited for next. 

Google Analytics Blog


Kids’ Fire Truck Beds For Future Firefighters!

November 30, 2021 No Comments

Many children love to play firefighters, but it’s not just about pretending to fight fires. Firefighters are also responsible for saving people’s lives and keeping their communities safe. If you have a son or daughter who loves pretend play, why not encourage their interest in saving lives? Wouldn’t you feel better knowing that when they do fall asleep in a comfortable firetruck bed, they’ll be ready for any emergency?

A firetruck bed can open up a wide range of imaginative play experiences for your children. And having a child who is interested in becoming a firefighter one day will definitely benefit them in the future.

So here are some fun, creative firetruck beds for your children to enjoy!

Kidkraft Fire Truck Toddler Bed

This bright red wooden firetruck bed will be a hit with any boy or girl who loves all things emergency service. It’s the perfect size for toddlers, and it has everything they need to feel safe at bedtime. Because of this, this Kidkraft fire truck bed is absolutely worth considering if your children are between 15 months and 8 years old.

The Kidkraft Fire Truck Toddler Bed makes moving from a cot to a regular bed as simple as possible. It’s low enough to the ground so that children can get in and out with ease.

The design of this fire truck bed is very impressive. It can be set up in just minutes, and it looks great in any bedroom. As with all Kidkraft products, their fire truck beds are made of top-quality materials safe for children.

Because of its size, this fire truck bed is also excellent value for money. It’s the best option available in terms of price per quality! If you have little boys or girls who love to play firefighters at home, then the Kidkraft Fire Truck Toddler Bed is a safe choice.

Just keep in mind that the mattress does not follow the bed’s height, so you’ll have to buy it separately. However, this fire truck bed fits most crib mattresses.

DHP Junior Silver Metal Loft Bed with White Slide and Fire Department Curtain Set

This is the perfect gift for the firefighter in training! It’s ideal for children between 4 and 12 years old. The bed is designed to look like a fire truck, complete with a ladder and a slide.

This loft bed is very stable, so you don’t have to worry about it swaying while your children are playing. It’s a wise choice if you want something that will last for years! One of the most impressive things about this fire truck bed is its versatility. No matter how many times your children play with it, they’ll always find new things to do.

This is a good-looking bed that will get your children excited about going to sleep. It’s big enough for kids who weigh more than 50 pounds, and the ladder is sturdy yet comfortable.

The DHP Junior Fire Truck Loft Bed is straightforward to set up, which is something all parents are looking for. It comes with the necessary tools required to ensure that the construction process goes smoothly.

If you’re looking for a fire truck bed and slide combo, this is the way to go. It’s exceptionally well-built, and it comes with everything your children need to have fun while getting comfortable at night.

Delta Children Wood Toddler Bed, Nick Jr. PAW Patrol

If your children are Paw Patrol fans, they’ll definitely love this bed! This bed will also be perfect for any kid who dreams of being a firefighter when they grow up. Perhaps they’ll even want to become a fireman just like Marshall, the lead character in the Paw Patrol series.

This toddler bed is very durable, and it’s great for children who are between 15 months and 7 years old. It has all the features they need to feel secure in their room, and it’s an enjoyable way for them to master going from a cot to a bed.

The Delta Children PAW Patrol Wood Toddler Bed is very safe because of its low height. The slats are low enough so that your children can get in and out of bed on their own. It’s double-sided, so there are no sharp edges.

The construction of this fire truck toddler bed is made to last. It has a very smooth finish, and it’s sturdy enough to support kids who weigh up to 50 pounds!

If you have a Paw Patrol fan at home, the Delta Children PAW Patrol Wood Toddler Bed is a wise choice. It’s a great bed that will last for years, and it’s perfect for children who are transitioning to a regular bed.

Why kids’ would like to be a firefighter when they grow up?

Kids often want to be firefighters when they grow up because firefighters are the guardians of our cities and towns. As well as rescuing people from danger, firefighters also ensure that everyone follows fire safety rules.

Firefighters usually spend their days at the fire station, for it’s here that all communication happens between stations and other emergency services. In the event of an emergency, firefighters take action. They drive their fire engines to where they’re needed and rescue the people who need to be saved.

Firefighters are also responsible for putting out fires with their hoses or extinguishers. Sometimes, they must use special apparatus like backpacks that hold water to choose exactly where and how to use the water. Using cool-looking equipment is probably another reason why kids want to be a firefighter.

More importantly, firefighters also work with other emergency services like police and ambulance officers to reduce accidents and injuries.

Firefighters need to be brave and responsible, and they must always do their best even when there’s a risk of danger. They may have been born with characteristics such as these, or they may learn them as they grow up.

My child wants to become a firefighter – what can I do?

If you’ve noticed that your child is interested in becoming a firefighter when they grow up, that shouldn’t come as a surprise. Letting your children know about the duties of firefighters and showing them fire trucks and other emergency vehicles will help them prepare for a future career.

It’s also okay to let your children play with toy fire trucks and equipment. It will help them imagine being a firefighter when they grow up, and it will help them prepare as well. Just be sure that the toys are appropriate for their age and sturdy enough to withstand hours of play.

To inspire your children to become a firefighter when they grow up, it’s also a good idea for you to know more about the job. In addition, you should join fire safety campaigns in your neighborhood and city.

By showing your support for firefighters, teaching your kids about fire safety, and joining campaigns to educate everyone on how to prevent fires, you’re helping the next generation realize their dream.

The post Kids’ Fire Truck Beds For Future Firefighters! appeared first on Comfy Bummy.

Comfy Bummy


Term Frequency and Inverse Document Frequency at Google

November 30, 2021 No Comments

Learning About SEO and How It Works With Language on Pages A couple of the concepts that you learn when learning SEO besides an inverted index at Google is how often words appear on pages and in Google’s index of the Web. Term Frequency Term Frequency is a measure of how often a term may … Read more

The post Term Frequency and Inverse Document Frequency at Google appeared first on SEO by the Sea ⚓.

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Magical Christmas for your kids? Here’s what you need!

November 30, 2021 No Comments

Hey, Moms and Dads! Good news for you: Santa’s on his way! He’ll be here any minute now, and you don’t need to worry about your children waiting patiently for him. And while we wait, why not get ready and implement the Christmas spirit in your home already now?

Christmas time is magical, indeed! It’s the most wonderful time of the year when everyone has that warm-fuzzy feeling inside them. It’s also a time for sharing and caring, as well as spending some family time together. Everything can become magical when you put the right effort into it! Here are some tips to help you make this Christmas truly remarkable for your kids!

1. Let there always be light!

With cold weather outside, it’s essential that you make the atmosphere inside as cozy and warm as possible to give your kids a good start to the day. Start with some colorful lights to brighten up the house!

Cozy lights are easily accessible, and they don’t have to break your bank either. You can find them in all shapes and sizes, so there’s definitely something for everyone!

Our personal favorite are LANFU LED Icicle Lights; they make your house look like it’s decorated with sparkly icicles! These outdoor Christmas lights have eight different modes – with just one button, you may alter them. The ambiance of the lights in various situations changes to suit your moods, making you feel warm and cheerful.

2. Create a cozy atmosphere for your kids

The fireplace is a perfect centerpiece for creating a warm and welcoming environment in your home. With some help from today’s technology, you don’t need to worry about fire being dangerous for children – you can now get electric fireplaces!

An electric fireplace gives you warmth and coziness while increasing the overall aesthetics of your home. It creates a Christmas feeling without any smoke or fuss that comes with real fireplaces. Flames look super realistic too!

What else? Add some Christmas-themed decorations to make it even cozier. You could also spoon up some hot chocolate or other winter-themed drinks with your kids while you enjoy some nice music in the background. If you’re looking for an excellent way to start this day, then nothing can go wrong with listening to Christmas carols or singing together!

3. Involve the whole family in decorating

Let’s be honest here: who doesn’t like getting dressed up on Christmas? But don’t forget that the fun must not only be for the kids! Let them help you out in decorating, too!

Having them be involved in making the house look nice will also give them self-confidence and pride for their home. They’ll always have the memories of getting home Christmas-ready.

Christmas-themed chair covers are a great way to give your kids the ability to help you out. They are effortless to put on but give a strong effect!

You can choose from many different styles of chair covers for your home so that the kids will love the process even more! They’re inexpensive, unlike other decorations, but they surely add a lot of flavor to any interior. Here are some excellent examples!

Jhua Christmas Back Chair Covers (Set of 3)

The Christmas tree, snowflake, gnome elf pattern on the linen dining chair covers to match the holiday season. This Christmas-themed red, white, and green color will brighten up your day.

Linen and plaid cloth are used to make those chair back covers, which are long-lasting, wear-resistant, and pleasant to the touch.

CCINEE Christmas Chair Covers Santa Claus Hat (Set of 6)

Your kids will love these chair covers! They are made of the highest quality of fabric, making them super soft and comfortable to use. The Christmas chair back coverings are designed with a red Santa Claus hat and a white plush pom-pom on the top. It’s a lovely touch to your dining area. Cute and fun!

WYSRJ Christmas Chair Back Cover for Dining Room (Set of 6)

Three different styles of Christmas chair covers in one pack: Santa, Reindeer, and a Snowman. The set of 6 covers is a fantastic value for this purchase price. Cute and functional! These chair covers can make your interior look very stylish and festive. It’s a great addition to the holiday table!

4. Let’s bake some cookies!

There’s nothing more welcoming in a home than the smell of freshly baked cookies! But your kids will have even more fun if they get to help you out in making them, too! Also, this way, you can be sure that the ingredients are healthy and natural.

If you’re planning on baking some gingerbread cookies, then your house will smell like Christmas for sure. Your kids will also remember this day as a special family moment, and the time they got to spend with you making those tasty treats!

5. Climb into the Christmas spirit with some special activities

It’s important to take your kids out of the house for a while so they can get back all their energy. Down at the park, you could organize some snowman contests or have them build a snow fort!

Taking a walk is a great way to connect with nature and let your kids enjoy the outdoors. They will love walking across a snowy field, especially if there’s some freshly fallen snow from last night! You can even take a hiking trip if you need some outdoor adventure. Don’t forget to take an outdoor chair if your kids need some rest!

Kids’ outdoor chairs are specially designed to stand the test of time. They are comfortable, lightweight, and waterproof, making them perfect for use outside in any weather conditions.

Coleman Kids Quad Chair is a staple in this category. It comes at a low price, but it will definitely make your kids’ time outside extra comfy! It is so great that we wrote an entire article about it – Coleman Kids Quad Chair review!

6. Don’t forget to have a heart-to-heart talk with your kids

What’s the best way to understand what your kid is thinking? By asking them questions! This can be especially helpful in case one of them is feeling lonely since it’s Christmas. You could also ask about their wishes for this year so you can try to make them come true! Also, remind them that they are exceptional and that you love them very much.

7. Relax and enjoy the holiday spirit!

Christmas is a festive time of year, so it’s not wrong to relax and have some fun together with your family! For example, watching Christmas movies on TV could be a great way to finish this special day together. You can also try playing some board games together, like Jenga for instance. The important thing is to make sure that your kids are happy and safe! After all, this time should be all about your family!

The post Magical Christmas for your kids? Here’s what you need! appeared first on Comfy Bummy.

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46 Best Cyber Monday Deals on Smart Home Gear and Furniture

November 29, 2021 No Comments

Revamp an office or refresh a living room with discounted security cameras, smart displays, and more.
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