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Future-proof your measurement with privacy-safe solutions

November 24, 2021 No Comments

Getting the most out of your marketing investments requires a clear understanding of what actions people take after interacting with your ads. In today’s evolving privacy landscape, growing your business calls for new approaches to measurement that preserve advertising performance and also put the user first. 

Now’s the time to adopt new privacy-safe techniques to ensure your measurement remains accurate and actionable. And while this can seem daunting, we’re here to help you succeed in a world with fewer cookies and other identifiers with new ways to respect user consent, measure conversions and unlock granular insights from your sites and apps. 

Here’s a preview of some of the product launches we’ll be sharing at Google Marketing Livestream on May 27th.

Easier options for working with consented data

Getting started with privacy-safe measurement requires building a foundation of first-party data. Investing in a strong tagging infrastructure helps you make the most of the data your consumers share with you and lets you accurately measure your campaign performance.

As consumers seek increased control over how their data is used, your methods for respecting their consent choices will also need to evolve. For advertisers operating in the European Economic Area and the U.K., Consent Mode helps you achieve this by adjusting how Google tags operate based on user consent choices for ads cookies or analytics cookies. When users don’t consent to cookies, Consent Mode will use conversion modeling to recover, on average, more than 70% of ad-click-to-conversion journeys, ensuring that you continue to measure the complete performance of your media in a privacy-safe way.

To make it easier for your website to integrate with Consent Mode, we’ll soon enable implementation directly from your Google Tag Manager account, where you’ll be able to modify and customize tag behavior in response to users’ consent preferences. Accurate measurement that accounts for people’s consent choices doesn’t have to be complicated, and our new solutions make sure that it isn’t.

More first-party conversion data means better measurement

A strong sitewide tagging and first-party data foundation enables measurement solutions to work together to collectively provide you with the most comprehensive reporting and optimization. Building on this foundation, we’ve developed an additional privacy-safe way to help you preserve accurate measurement when fewer cookies are available.

Enhanced conversions allow tags to use consented, first-party data to give you a more accurate view of how users convert after engaging with your ads. You’ll also be able to get the data you need to unlock performance insights, like conversion lift, and improve measurement in cases when your ad is shown on one device and the user converts on another. Your first-party data is hashed to protect user privacy and ensure security, and you’ll receive aggregated and anonymized conversion reporting. 

Advertisers currently testing enhanced conversions are already seeing positive results. U.K.-based retailer ASOS set up enhanced conversions across Search and YouTube to help them close measurement gaps due to browser restrictions and cross-device behavior. This enabled them to measure conversions that would otherwise not have been captured and improved return on ad spend (ROAS) with a recorded sales uplift of 8.6% in Search and 31% in YouTube.

Enhanced conversions helped establish a strong measurement foundation, off of which we can better measure the impact of our YouTube buys. Carolina Vicente
Media Investment Director, ASOS

Machine learning unlocks new insights in Google Analytics

In addition to using modeling for more complete conversion measurement and optimization, modeling can also help you get deeper customer insights from your behavioral analytics data. Last year we announced the new Google Analytics, which uses machine learning to surface relevant marketing insights, such as a significant change in your campaign performance or the likelihood of your customers making a purchase. 

Soon, we’ll extend Google’s advanced machine learning models to behavioral reporting in Analytics. For example, if there is incomplete data in your User Acquisition report due to cookies not being available, we’ll now use modeling to help fill gaps for a more complete view of the number of new users your campaigns have acquired. With or without cookies, you’ll be able to enhance your understanding of the customer journey across your app and website and use those insights to improve your marketing. 

Coming next

We’re continuing to invest in next-generation privacy solutions to help advertisers navigate ongoing industry changes and preserve accurate conversion measurement. 

You can find out the latest information about these new privacy-safe measurement solutions at Google Marketing Livestream 2021 on Thursday, May 27 at 8:00 a.m. PT / 11:00 a.m. ET. 

Google Analytics Blog

Semantic Relevance of Keywords

November 24, 2021 No Comments

Prelude – What is a Keyword? Usually, a term or a phrase is selected to get associated with a page so that the page may rank for that term or phrase in search results. That is known as selecting a keyword for a page. Domain Terms as Keywords There are other times when you may … Read more

The post Semantic Relevance of Keywords appeared first on SEO by the Sea ⚓.

SEO by the Sea ⚓

Amazon PPC VS AdWords: What To Choose

November 23, 2021 No Comments

What’s the difference between Amazon PPC and Google AdWords? Find out about the pros and cons of both tools and start using them for your PPC ad campaigns.

PPC Hero

Devious ‘Tardigrade’ Malware Hits Biomanufacturing Facilities

November 23, 2021 No Comments

The surprisingly sophisticated attack is “actively spreading” throughout the industry.
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Wiggle Away With The Best Kids’ Wiggle Chairs

November 23, 2021 No Comments

Kids’ wiggle chairs are the latest sensation in the trend of active sitting furniture. These chairs can be beneficial for children with ADHD, ADD, or anxiety disorders who may have trouble concentrating when sitting at their desks.

For many kids, sitting still in class is difficult. But there are some ways you can help your child at home or school. If your child has trouble concentrating when seated, consider getting them an active chair. Wiggle chairs encourage kids to stay active and focused by stimulating the inner ear, leading to better grades and behavior.

Wiggle chairs encourage movement, which is healthy both physically and mentally. They also help to develop cognitive skills like balance, coordination, and attention span. Wiggle chairs are suitable for the whole family!

What is a wiggle chair?

A wiggle chair is an office chair for kids. But not just any office chair, it’s specifically designed so that children can sit in the wiggly position. Wiggle chairs are also called active sitting chairs or wobble chairs.

The kids’ wiggle chair is an active seating tool that provides deep pressure on the lower back and buttocks, encouraging proprioceptive feedback to the brain. This calming sensory tool will improve balance and stability and assist with attention and focus.

What is the history of wiggle chairs?

The modern wiggle chair was first designed in Australia. This country is the largest user of sit-stand desks, and occupational therapists have been promoting active sitting across the world for a while now.

In 2010, the Australian company Active Sitting released its version of an active sitting chair, known as a wobble or wiggle chair. These chairs were introduced to the US in 2011.

Today, other companies sell wiggle chairs, but Active Sitting is still one of the best and most reputable manufacturers.

Why should kids use a wiggle chair?

Wiggle chairs help children to sit up straight and avoid bad habits like slouching. Wiggle chairs also increase movement, which helps build strength and coordination, so it’s great for kids with disabilities or ADHD.

Why are they better than regular office chairs?

A regular office chair holds your body in one position. If you slouch, the chair pushes your back forward to keep you from slouching further. Wiggle chairs are different because they don’t stop moving when you start to wiggle or lean side to side. This makes it more comfortable and ergonomic. It’s good for your back and overall posture.

The movement of a wiggle chair can stimulate your child’s vestibular system and increase blood flow to the brain. These factors help kids stay focused and pay attention better.

Research has also shown that active sitting helps children reduce short naps, leading to less frequent mood swings and more energy throughout the day.

Who are wiggle chairs recommended for?

Wiggle chairs are suitable for most kids ages 3-12. However, children under the age of 3 may not have the strength to sit correctly in a wiggle chair. We recommend starting as soon as your child shows an interest in sitting up straight.

The best part is, wiggle chairs are fun for the whole family! Parents can also use these chairs to help prevent back pain and carpal tunnel.

Is a wiggle chair expensive?

While wiggle chairs are more expensive than regular office chairs, they are still pretty affordable. Prices range from $ 99 to $ 299, depending on the brand and style. While wiggle chairs cost more than standard chairs, they are surely more affordable than doctor or chiropractor visits!

Luckily, you can find a bit more affordable wiggle chairs on Amazon. Here are some of our favorite options:

Learniture Adjustable-Height Active Learning Stool

The Learniture stool is the best wiggle chair for school-aged children. It’s height-adjustable so that it can grow with your child, has a pneumatic lift, and fits under most desk heights so you can use it at home or in the classroom!

The wiggle chair’s non-slip, curved base allows for a natural rocking motion, so you can strengthen your core while sitting. The backless design also helps to maintain good posture. A vinyl/polypropylene design is easy to clean, and a lightweight design makes mobility and storage simple.

Studico Active Kids Chair – Adjustable Wobble Chair

The Studico wiggle chair is perfect for your kids. Not only does it come in fun colors like blue and green, but the chair is lightweight so that you can move it around with ease!

It’s made of environmentally-friendly material that makes it easy to clean any messes that are made. The base has non-slip, curved feet to keep the chair in place while your child wiggles.

The Studico chair can help improve strength and coordination in children who have special needs. The active sitting motion also helps create an ideal environment for correct posture, so your child will sit up straight while using this chair.

SNOVIAY Adjustable Wobble Chair Toddlers & Kids

The SNOVIAY wiggle chair is perfect for young children too small to use the Learniture or Studico chairs. This chair is lightweight and adjustable, so you can raise or lower the height as your child grows.

The broad base is made of high-quality materials to prevent tipping or slipping. The chair’s swivel base is centered so that the chair won’t tip over.

Storex Wiggle Stool

The Storex Wiggle Stool has a thick and soft cushion on top that makes for a delightful seat for your child to sit on all day. Without fear of tipping over, children can wiggle, wobble, move side-to-side, back and forth on our stool.

The legs also protect the floor tiles, wood, carpets, or any other surface. These wiggling chairs have an adjustable seat height of 12-18″ in 2-inch increments, making them ideal for children aged 6 years and up.

The Storex Wiggle Stool, which weighs about 6lbs and is exceptionally light and portable for a youngster to move around, is ideal for playrooms or any space that needs plenty of movement.

Kore Kids Pre-Teen Wobble Chair

The Kore Kids wiggle chair, also known as the kids wobble chair, is designed for the “tween” years. Perfect for children from age 7 to 12 or up to 100 lbs.

The Kore Kids Wobble Chair’s durable plastic seat is lightweight, making it easy for children to carry from room to room, while its non-tip-heavy base allows kids to move around safely.

This wiggle chair for kids is designed to help improve balance and coordination while allowing children to have fun! The Kore Kids’ Wobble Chair also helps create an ideal environment for correct posture so your child will sit up straight.

Are wiggle chairs safe?

Wiggle chairs are probably safer than allowing kids to balance on one leg while texting at the dinner table. But, just like any piece of furniture, you should beware of falls and other accidents.

How much time should my child spend sitting in a wiggle chair?

On average, doctors recommend that children sit for no more than 2 hours at a time. You can have your child stand up or move around every 20 minutes to give their body a rest. Even better, encourage them to play outside or do some jumping jacks.

What are some alternatives to wiggle chairs?

If you’re on a budget, consider buying your kids a yoga ball chair. They can sit on it at their desk just like they would in a wiggle chair. If you really want to go all out, invest in an active sitting desk. These are desks that move with your kid’s wiggles and shakes.

Are wiggle chairs appropriate for kids with ADHD?

Wiggle chairs can be helpful for children with ADHD, but wiggling is not the only thing necessary to help kids sit still and focus. Wiggle chairs may be helpful as a part of a comprehensive treatment program. Talk to your doctor about ways to help children with ADHD build positive, healthy habits.

Can wiggle chairs help kids with autism?

It’s unclear whether or not active sitting can help children with autism, but there are some benefits to consider:

Therapists have observed that children with autism are more comfortable and focused when they’re moving.

A study conducted in 2013 concluded that children with autism spectrum disorders (ASDs) showed increased body sway after only 12 minutes of sitting on an active chair. These results indicate that active seating can increase movement for kids with ASDs, improving their attention spans.

However, more research is needed before we can draw strong conclusions. If you have a child with ASD, talk to your doctor about the possibility of using a wiggle chair at school or home.


Active sitting is a great way to help your kids stay focused and alert in front of the TV, computer, or at their desk. You should also encourage children to stand up and do some exercises while they watch TV. Not only will this help their attention span, but it will also allow them to get some much-needed exercise.

If you’re shopping for a wiggle chair for your child, be sure to look for one that’s lightweight and easy to move around. You can find wiggle chairs for kids in a variety of styles and colors, so you’re sure to find one that fits your child’s personality.

Wiggle chairs can help your child wiggle away from their wiggles! If your child struggles to sit still in class, at home, or during homework time, consider getting them an active chair. Wiggle chairs never go out of style; they are fun for kids and adults alike.

The post Wiggle Away With The Best Kids’ Wiggle Chairs appeared first on Comfy Bummy.

Comfy Bummy

Respect user consent choices with Google Tag Manager

November 23, 2021 No Comments

More people than ever before are purchasing goods and services online, bringing new opportunities for businesses to reach a growing base of customers. At the same time, restrictions around cookies and identifiers are changing the ways businesses understand the customer journey.  We’ve heard from businesses that they need new, easy-to-use solutions to keep pace with these industry changes, especially solutions that will continue to provide critical insights on campaign performance, while maintaining user privacy.

At Google Marketing Livestream, we shared our belief that it’s possible to improve privacy while still delivering business results and highlighted a few solutions that help. For example, Consent Mode lets advertisers customize how Google tags behave before and after users make their consent decisions. Consent Mode also informs conversion modeling to help bridge any measurement gaps that may occur due to cookie consent choices.

Our customers have shared with us that they would like simpler ways to ensure that all tags on their websites respect cookie consent choices. To make this process easier, we’re unveiling a new consent experience in Tag Manager. Starting today, users of Tag Manager and Tag Manager 360 will be able to directly integrate with Consent Mode and easily incorporate user consent into the behavior of all tags on their website.

Integrate your consent management solution

If your business operates in a region that requires you to collect user consent for certain operations, like the European Economic Area or the United Kingdom, you may need a consent management solution. And if you’re using Tag Manager to manage all the tags on your site, you’ll need to integrate Tag Manager with the consent management solution you’ve selected. But integrating these two can be complicated and require changes to website code.

We’re making it possible to remove that integration step altogether. Starting today, consent management solutions can build tag templates directly into the Community Template Gallery using a new set of sandboxed JavaScript APIs that will work with Consent Mode. We’re also introducing a new trigger type, Consent Initialization, which enables tags that require user consent choice to fire before all other tags.

Let’s say you’re a clothing retailer operating in the United Kingdom. You’ve decided to work with a consent management solution to display a consent banner to your customers and want to integrate it with your Tag Manager account. If your consent management solution has a tag template available in the Community Template Gallery, you can now add it to your container. With the Consent Initialization trigger, this tag will deploy your consent banner as soon as someone lands on your website. This enables you to collect a user’s consent choice before other tags in your container load.

Benefit from consent support on all your tags

Last year we announced that tags for Google advertising and analytics products will respect consent choices for ads cookies and analytics cookies when Consent Mode is in use. But to control how other third-party tags behave for these and other types of user consent, many businesses have turned to a custom tag setup in Tag Manager, which can be difficult to implement and manage.

Now in Tag Manager, you’ll be able to see and customize each tag’s consent settings. You can see which types of consent each tag requires. For example, a specific tag may already be adjusting its behavior based on user consent for ads cookies. And you can specify whether any additional types of consent are necessary for the tag to fire, like requiring consent for analytics cookies. We’re introducing new consent types into Tag Manager as well. These consent types correspond to options you might include in your consent management solution. If a user does not give consent to the specific consent types you’ve selected for the tag, the tag will not run.

Image of “Consent Settings (beta)” section under “Advanced Settings” at the bottom of each tag configuration.

Add additional consent in order for your tag to fire

Many consent management platforms are already compatible with the ad storage and analytics storage settings. You can see a full list in our Help Center.

Gain a complete view of your tags’ consent settings

For a complete view of the consent settings across all the tags in your container, you can now enable a new Consent Overview from your container settings. Once enabled, this overview will be available from the Tags screen. From here you can also manage consent settings in bulk, like adding a personalization storage consent type to multiple tags at once.

GIF of opening the Consent Overview screen and bulk editing tags’ consent requirements.

Access the Consent Overview and manage consent settings in bulk

All of these capabilities are available in beta in all Tag Manager and Tag Manager 360 accounts today. These updates will help you preserve online measurement while respecting user consent choices. Stay tuned for more information on other privacy-safe measurement solutions that we announced today.

Google Analytics Blog

Kids’ Metal Chairs: Most Frequent Questions Answered

November 22, 2021 No Comments

Every parent with little children knows that they will want to use metal chairs for their kids at some point. There are several reasons why they do that.

First of all, they look nice and can match any metal table or desk their child has. Second of all, these chairs are very sturdy and safe to use, so when your kid starts walking on its own, you don’t have to worry about it falling with the chair.

And last but not least, these chairs look cool and will make your child feel special. However, there are still some questions you might have about them.

1. Do I Really Need To Get A Kids’ Metal Chair?

With all the child’s chairs available for purchase, parents must think carefully before buying one or more such items. Children need sturdy chairs that can support their weight, but they also have to be safe.

For example, if you buy a wooden chair, it is not sharp and thus will not harm your child in any way; however, the problem is with the wood itself: some kids like to bite on everything, which will damage it. On the other hand, there are high chairs made of plastic that are very sharp and can even cause injuries. So if you want your child to have a new chair, then get them one that is safe for their safety and health.

2. Are Metal Chairs Safe For Kids?

Absolutely! There is no doubt that you will not regret buying your kid a metal chair for their desk, table, or just to use at school and learn the proper sitting position. They are very safe and made of quality materials that can hold up to 100lbs (45kg), which means that even if your child goes wild, the chair will remain safe for them. And if this is not enough for parents out there, metal chairs are made so that they absorb impact well when your kid falls off or jumps around.

3. Aren’t These Chairs Too Small?

For older kids, it might be accurate, but for toddlers, it’s not like that at all. Just like with any other chair, if your kid is not old enough, then the seat will be small for them. However, this does not mean that they will have their legs stick out – it’s just a matter of sitting correctly. The bottom line here is to teach your child to sit well on their chair not to become uncomfortable.

4. Are They Easy To Assemble?

There is nothing that can be easier than assembling a metal chair for kids. You do not need any tools or anything like that, you just put the pre-assembled parts together, and your child will have their cool-looking chair ready in no time!

5. Are Kids’ Metal Chairs Safe For Wooden Floors?

If you have wooden floors at home, then get your child a plastic chair to sit on because metal chairs will make deep scratches in them.

6. How Do I Pick The Best Metal Kids’ Chair?

When it comes to picking the best metal kids’ chair, you need to give some time and think about why exactly it will make your kid more comfortable.

If you have a child who likes sitting on the floor and doing any other activity there, then metal chairs will not be a great choice. In such a case, get your kid a foam chair that they can sink into. Also, carefully read reviews from other parents who have been using these chairs for their kids longer than you.

This way, you will find out what they like and dislike about their kids’ metal chairs, which might help you pick the best one for your kid as well!

7. Will I Be Able To Use This Chair?

This depends on how heavy you are and how sturdy the chair is, but in general, any metal kids’ chair can support up to 100lbs (45kg) without any problems.

8. How Do I Know That The Chair Is Stable?

One of the most important things you want from your child’s metal chair is stability and safety; however, these two requirements are very different in many ways. If you pick a flimsy-looking chair, it might not be safe, but it will definitely be very unstable.

On the other hand, you can have a heavy-duty looking one that is stable but will not give you any safety.

So what should you do? Look for reviews from parents who have been using their chairs for months or even years! This will allow to find out how stable they are and whether they are safe at the same time.

9. Are Kids’ Metal Chairs Comfortable?

Yes, metal kids’ chairs are very comfortable and durable as well. They will adequately support your child’s back and help them sit in a proper position that is good for their spine health at the same time. So they can be used both at school or home!

10. What Are The Pros Of Metal Chairs For Kids?

  • They are made of high-quality materials that can hold up to 100lbs (45kg).
  • These chairs look cool and modern, while at the same time very simple and easy to use.
  • Being so lightweight, they are also easy to store even in small spaces.
  • They do not break easily and are very durable.
  • They are easy to clean and maintain, which is excellent for kids with allergies or asthma.
  • Chairs now come in many different colors and shapes, from upcycled tires to colorful painted designs.

11. What Are The Cons Of Metal Chairs For Kids?

  • They might be too tall or too short for some kids, depending on their age and size.
  • They cannot be used outdoors due to weather conditions and rust.
  • Generally speaking, toddlers and babies do not like sitting on them because they feel insecure when sitting back with their small backs pushing against the backrest.

What Are The Best Metal Chairs For Kids?

Based on the previously mentioned criteria, as well as the customer reviews from those who have been using them for a long time, we can say that the following metal chairs are currently some of the best you can get:

ACEssentials, Kids Industrial Metal Activity Chairs

Durable and sturdy, these metal chairs are made of high-quality steel that can safely support up to 100lbs (45kg).

There are no sharp corners or edges, which means that even the smallest kids will not get hurt.

The legs are wide and stable, which means that the chair will not be easily knocked over by your child or any other person who might come and visit you.

At the same time, they are very lightweight and therefore easy to move around depending on where you want to use them.

Available in various color combinations, the chair might be a perfect fit for your kid!

Delta Children Bistro 2-Piece Chair Set

Perfect for toddlers and preschool kids, these chairs can support up to 50lbs (23kg).

The soft padded seat is very comfortable and can be used at school, in the playroom, and when reading books on the floor or watching TV with parents.

Both chairs feature a sturdy curved back for the better spine health of your child.

Rubber feet on the chair legs protect floor surfaces from scratches and sliding for better child safety.

Norwood Commercial Furniture – Assorted Color Stacking Stools

These stacking stools are perfect for use in schools, libraries, or at home. They can be stacked together when not in use, so they are easy to store.

The surface is very smooth, which means that kids can easily slide on them, but wipe clean when needed with just a single wipe! They are lightweight and made of durable materials for long-term use. They can hold up to 250 lbs (115kg) safely.

Harper & Hudson Kids Metal Stool

They are made of high-quality, firmer, impact, and warp-resistant materials, making them very durable and safe for your child.

The stool legs feature rubber pads to protect floor surfaces from scratches and sliding. The compact size of the stool means that it is easy to handle and move around, which makes it a perfect choice for small spaces.

Is Steel Kids’ Chair What You Have Been Looking For?

There are many different metal chairs on the market. However, if you want to ensure that your kid is safe when sitting in one of these chairs for hours, choosing a durable and sturdy piece is essential.

When shopping for the right chair for your child, it is crucial to consider things like their weight, height, and age so that they fit them perfectly.

Also, you need to check if there are any sharp corners or edges on the chair that could potentially hurt your child.

All in all, metal chairs can be a perfect choice for kids who need special seating at school, home or the playground.

The post Kids’ Metal Chairs: Most Frequent Questions Answered appeared first on Comfy Bummy.

Comfy Bummy

Creating Impactful Marketing With SA360 & DV360

November 21, 2021 No Comments

In the world of digital marketing, you may have heard about SA360/DV360 and have at least a basic understanding of the tools. Though, one of the biggest questions advertisers or clients have when onboarding a new tool is how it will impact their business and is it worth the investment?  As a reminder, SA360 & […]

PPC Hero

The Best Early Black Friday Deals on Laptops, TVs, and More

November 21, 2021 No Comments

Beat the holiday rush with truly good discounts on our favorite gear.
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How to View the Visitor Flow of Specific Pages in Google Analytics

November 21, 2021 No Comments

Open Visitor Flow Report Under “Audience” menu open in “Standard Reports”. See below.  This view will give you the visitor flow for the complete site.

Left click on the page that you want the visitor flow for and select “Explore traffic through here” from the menu.

Now you have the visitor flow for that page (see below)


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