- With several Google algorithm updates in 2021 its easy to fall into a dangerous trap of misconceptions
- One factor that still remains constant is the value Google places on great content
- Core Web Vitals aren’t the end-all of ranking factors but a tiebreaker
- Read this before you create your SEO strategy for 2022!
The year 2021 was a relatively busy one for Google and SEOs across the world. The search engine behemoth is improving itself all the time, but in this past year, we saw a number of pretty significant updates that gave digital marketers cause for paying attention. From rewarding more detailed product reviews to nullifying link spam, Google keeps thinking of ways to improve the user experience on its platform.
Speaking of user experience: the biggest talking point of the year was June’s Page Experience update, which took place over a few months and notably included the Core Web Vitals.
After that happened, tens of thousands of words were published around the web instructing people on how to modify their websites to meet the new standards.
Mobile-friendliness became even more important than before. Some more inexperienced SEOs out there might have started looking to the Core Web Vitals as the new be-all ranking factor for web pages.
With all this new information on our hands since last year, it’s possible that some misconceptions have sprung up around what is good and bad for SEO in 2022.
In this post, I want to bring up and then dispel some of the myths surrounding Google’s bigger and more mainstream 2021 updates.
So, here it is – the not-so-SEO checklist for your 2022. Here are three of the things you shouldn’t do.
1. Don’t prioritize Core Web Vitals (CWV) above quality content
It’s no secret that Google’s Core Web Vitals are among the elements you’ll want to optimize your website for in 2022 if you haven’t done so already.
As a quick reminder, the Core Web Vitals are at the crossroads between SEO and web dev, and they are the measurements of your website’s largest contentful paint, first input display, and cumulative layout shift.
Those are the parts of your website that load first and allow users to start interacting with the site in the first few milliseconds. Logic tells us that the slower your load times are, the worse your site’s user experience will be.
First of all, this isn’t exactly new information. We all know about page speed and how it affects SEO. We also know how vital it is that your Core Web Vitals perform well on mobile, which is where around 60 percent of Google searches come from.
Google takes its Core Web Vitals so seriously as ranking factors that you can now find a CWV report in Google Search Console and get CWV metrics in PageSpeed Insights results (mobile-only until February of 2022, when the metrics roll out for desktop).
Given that, why am I calling it a misconception that Core Web Vitals should be at the top of your SEO-optimization checklist for 2022?
It’s because Google itself has explicitly stated that having a top-shelf page experience does not trump publishing killer content. Content is still king in SEO. Being useful and answering user questions is one of the most crucial ranking factors.
So, it’s a misconception that Google will not rank you well unless your Core Web Vitals are all in solid, healthy places.
However, having it all is the ideal situation. If you have great web content and optimized Core Web Vitals, you’ll probably perform better in organic search than would a page without strong Core Web Vitals.
In 2022, therefore, work on your Core Web Vitals for sure, but develop a detailed content marketing plan first.
2. Don’t assume your affiliate product-review site is in trouble
Another misconception that might have followed from a 2021 Google update is that affiliate sites, specifically product-review sites, were in some hot water after the Product Reviews update from April.
Google meant for the update to prioritize in-depth and useful product reviews over reviews that are spammy and light on details. In other words, just as in organic search, higher-quality content is going to win here.
If there was ever a point when someone actually made money by running a shady, low-quality affiliate site that featured nonsense product reviews that were then essentially spammed out to thousands of people, Google’s April 2021 product reviews update started to kill that.
The search engine now prioritizes long-form, detailed reviews, the kind that generates trust from users. Those are the types of affiliate content that stand to benefit from Google’s update, while the spammy sites will continue to vanish from top rankings.
Therefore, we can forget about the misconception that good, honest, hard-working affiliate product reviewers would somehow be hurt by the update.
As long as you are presenting something relevant and legitimately useful to users, you may have even seen your rankings rise since the April of 2021.
3. Don’t assume Google will rewrite all your titles
The last misconception I want to address here is the idea that you don’t need to put effort into your pages’ title tags because Google is going to rewrite them all anyway following its August of 2021 title tag-rewrite initiative.
First, some explanation. Back in August, many of you know that SEOs across the industry started noticing their page titles being rewritten, as in, not as they had originally created them.
Google soon owned up to rewriting page titles, but only those it believed were truly sub-par for user experience. In Google’s view, those junky title tags included ones that were stuffed with keywords, overly long, boilerplate across a given website, or just plain missing.
But SEOs still noticed that seemingly SEO-optimized title tags were still being rewritten, and the new titles didn’t always come directly from the original title. Sometimes, as Google has been doing since 2012, the search engine would use semantics to rewrite a title to be more descriptive or just simply better.
In other cases, Google’s new titles came from H1 text, body text, or backlink anchor text.
Google saw these efforts and still does, as one great way to improve user experience during the search.
Many SEOs, however, did not see it that way, especially given that Google’s rewrites were sometimes responsible for drops in traffic.
To put it mildly, there was uproar in the SEO community over the change, so much so that Google explained itself a second time just a month later, in September 2021.
In that blog post, Google said that it uses marketers’ own title tags 87 percent of the time (up from just 80 percent in August). The other 13 percent would be rewrites done to improve:
- too-short titles,
- outdated titles,
- boilerplate titles,
- and inaccurate titles.
And now to bring things back to the crux of this: it is a misconception that you’re wasting your time writing title tags after August of 2021.
Google does not actually want to rewrite your title tags. It clearly stated this in its September blog post.
What Google wants is for you to write high-quality page titles on your own, ones that are descriptive, truthful, and useful. Give users what they need, and Google will leave your titles alone.
However, throw a bunch of keywords in there, or use boilerplate titles all over your site, and you can expect Google to do some cleaning up on your behalf. The trouble is, you may not personally like the results.
Title tags matter in SEO, big time. Don’t think that your efforts are futile just because of the 2021 change. Focus on creating title tags that matter for users, and you should be just fine.
The three misconceptions I have covered here can be dangerous to fall into in 2022.
Now, are Core Web Vitals, quality affiliate links, and title tags important to Google? You can bet they are. But SEOs also just have to be smart when approaching these matters. Everything Google Search Central does has the user in mind.
Optimize for Core Web Vitals, but still, put quality content creation first.
Run your affiliate marketing site, but ensure the reviews are useful.
And write amazing SEO title tags so that Google won’t want to rewrite them.
Following these guidelines can only help you in the year to come.
Kris Jones is the founder and former CEO of digital marketing and affiliate network Pepperjam, which he sold to eBay Enterprises in 2009. Most recently Kris founded SEO services and software company LSEO.com and has previously invested in numerous successful technology companies. Kris is an experienced public speaker and is the author of one of the best-selling SEO books of all time called, ‘Search-Engine Optimization – Your Visual Blueprint to Effective Internet Marketing’, which has sold nearly 100,000 copies.
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When you’re out for a hike with your kids, the most important thing about choosing the right child carrier is to make sure it’s going to be comfortable not only for yourself but also for your child. I was more than happy to test a child carrier from a reputable German company Deuter which has been designing and building top-quality backpacks and child carriers since 1938.
The popularity of Deuter products does not come by accident. Their backpacks and carriers are stylish, comfortable, practical, and durable. The customers love the great mix of reliable materials, functional design, and good looks. Deuter uses quality products and modern designs to meet all of your child’s comfort needs.
This product has a high rating of 4.8 stars with over 200 reviews on Amazon. There is no doubt that this child carrier certainly is one of the best available at the moment on the market, but is it worth every cent you pay for? It indeed comes packed with features but let’s look at them now.
Deuter Kid Comfort Pro Features
- Aircomfort back system
- The large VariFlex ECL hip fins are energy-efficient and can be adjusted for maximum comfort.
- With VariSlide back-length with the wide-ranging adjustment, you may adjust the child carrier to fit either parent comfortably.
- The Pull-Forward system construction makes it simple to adjust the hip belt even when you’re carrying a lot of weight.
- The height-adjustable child’s seat has a variable cushion width to promote a healthy sitting posture.
- Integrated safety harness – keeps kids safe and sound while you’re biking
- 3 outer pockets for snacks, toys, and more
- The durable aluminum frame with a sturdy kickstand is tip-resistant, which is very useful when loading the child.
- Permanently integrated sunroof and a mirror for a rearview. Child Carrier comes with a backpack that may be used separately.
Deuter Kid Comfort Pro child carrier is suitable for children from 8 months old up to 45 pounds or 4 years of age. It has a ventilated back system that allows air to circulate, which is excellent news for your child’s comfort as not many offer this feature. It also comes with lumbar support and elastic on the hip belt, making it exceptionally comfortable for you, especially when carrying your child for more extended periods.
This child carrier comes with a sunshade, and we all know how precious this can be when you take your kid out, and the elements (or other people) get in their eyes. The sun can also heat up quite quickly, and it will make them hot and fussy, so if you plan on taking your child out for a long time, make sure you take something along to protect them.
It’s also really lightweight (8 lbs 5 oz), even considering all its features! It can be easily stored into the boot of your car or just about anywhere else when you aren’t using it while still having access to everything you need while out and about with your child.
It also comes with a rain cover to protect your child when the weather is not in your favor. This rain cover is operated by just one zip, which you will find on the front of the carrier. You can see how much easier this makes it for when you need it. Don’t get caught in the elements when you have your child with you, no matter where you are!
If you plan on going on a hike or anything else of the sort with your child, this carrier is comfortable enough for it. The shoulder straps come with adjustable load lifters to get the right comfort level no matter what you are doing.
Pros of the Deuter Kid Comfort Pro
- The Deuter’s padded back system ensures your child is both comfortable and safe during a hike, as it distributes their weight equally on your shoulders and your back. This helps to reduce pressure points that can cause pain and put you off from doing the activities you love.
- The unique child harness protects your child as it’s designed to keep them securely in their seat, right throughout even the roughest trails or any unexpected accidents that might happen along the way! This is especially valuable if your little one has fallen asleep on the track, as the harness will help to keep them seated in comfort against your back.
- The additional safety features of the Deuter Kid Comfort Pro will put your mind at ease as it comes with a fully adjustable footrest and the 5-point harness that is padded and reinforced for extra sturdiness and durability. The footwell can be adjusted depending on your child’s size and allows them to participate in the hike instead of just getting carried along.
- This child carrier is perfect for both short and tall parents as it has several height adjustments so that even if you are very short or very tall, this unit will work well with you!
- The AirComfort back system allows you to customize the unit to fit you as it uses a mesh system that promotes airflow and ensures your child’s back is well ventilated as they sit against your spine.
- It is pretty roomy, which means your trip with this carrier won’t be cramped at all! You will easily go on hikes of up to several days and still ensure your child’s comfort.
- This is a lightweight carrier, which means you will have no trouble carrying it along with the rest of your gear without feeling too weighed down! It weighs just over 8 pounds, so you won’t feel the added weight even if you are trekking for hours on end.
- The Deuter Kid Comfort Pro is made of high-quality materials that are tear-resistant and provide just the right amount of flexibility as you take your child on a hike along a trail.
- This Deuter product is entirely free of per- and polyfluorinated chemicals. As a result, it lowers the amount of environmentally harmful chemicals that pollute the environment and endanger human health. PVC is used for various applications, including rain protection since it has dirt- and grease-repellent characteristics. Instead, Deuter employs DWR (Durable Water Repellency) impregnation, which is non-toxic to people and the environment.
Cons of the Deuter Kid Comfort Pro
- Some parents have mentioned that the seat is not entirely flat, which could be uncomfortable for your little one. This is, of course, entirely up to the child’s preference, but it is worth keeping that in mind.
- Some parents have complained that the sunshade is flimsy and not quite big enough, so you might want to opt for another child carrier if you are hiking in extreme heat conditions.
- This carrier is definitely on the pricier end of the scale. Still, if you want a durable and genuinely reliable hiking carrier, then this is something we highly recommend you invest in! It will not only give your child a comfortable ride, but it will also last for years and years if taken care of properly.
Conclusion – is Deuter Kid Comfort Pro worth it?
Yes, we do highly recommend the Deuter Kid Comfort Pro! This is one of the top-rated childrens’ carriers on Amazon, and while it is pricier than most, it certainly delivers. It offers unparalleled comfort for your child along with extreme durability making it perfect for long treks in any terrain or climate condition. While the sunshade is a little on the light side, that can be remedied by using an umbrella with this unit, as it does have multiple adjustable harnesses and footwells to accommodate you and your child’s unique needs.
The high-quality product design ensures maximum safety for your child as well as a truly comfortable ride with a very sturdy back system and a well-padded seat that is made with mesh for airflow, keeping your child cool throughout the entire hiking adventure. Overall, this unit is excellent for hikers of any level who want to ensure their child’s safety and comfort while enjoying nature from a new perspective.
The reviews for this product on Amazon.com are very encouraging, with many shoppers seeing value in the Deuter Kid Comfort Pro for their families.
The post Deuter Kid Comfort Pro – Child Carrier You Can Trust appeared first on Comfy Bummy.
As communities around the world respond to COVID-19, we know this time presents unique challenges to your business. We’d like to share a few ways Google Optimize can help you keep your website updated with the latest information.
Last week we introduceda new way for you to quickly post an informational banner at the top of your website. This means you can easily let your customers know if your business hours or services have changed – or even just reinforce that you are still open to serve them – and where they can find more information.
And of course you can still use Optimize to help you update any page of your site, so we’ve included some tips and best practices below to get you started.
Quickly add a message on your website
Once you log into your Optimize account you can add a message to the top of your site by clicking “Add a banner.” You can use our templated banner or customize it by editing the color, size, and text. We recommend you use a color that stands out from the other content on the page. You can also select on which pages of your site the banner should be shown, for example only the homepage or on every page of your site.
Use our template to quickly post a banner at the top of your website with an important message.
You can also tailor your message by location. Let’s say you’re a clothing retailer based in San Francisco and are offering expedited shipping to customers located within the city. Optimize can help you display a customized banner that highlights faster shipping just to users located in San Francisco.
Temporarily update your site
You may have updated store hours or services available at this time. Use Optimize to create a personalization to temporarily display a different version of your site to people when they visit. You can end the personalization whenever you like and your site will go back to displaying its original version.
This is helpful if you want to let your customers know about new ways they can purchase from your business. For example, if you’re a restaurant that is now accepting to-go orders over the phone, you can add your phone number to your home page or make it more visible on your site. Or, if you’re a clothing retailer that is now only accepting online orders, you can update your FAQs page to include your new shipping and return policy.
Consider website best practices
We’ve also put together some additional recommendations to consider while updating your website during this time:
Reduce distraction on your site. Avoid automatic product carousels or animation on your site. If you have information about how customers can order from you on the same page, the carousel or animation could draw attention away from that message.
Adjust your FAQs page. Your frequently asked questions might be different than what they were last year. Make sure this page highlights what is currently top of mind for your customers. If you need to reduce your customer support load, place your contact information below all other sections to allow users to read your FAQs first.
Change your message for mobile devices. Adding longer messages to your customers may display fine on desktop but they probably will be too long on mobile devices. Limit your messages on your mobile site to less than 50 characters. And allow users to close the message if they wish.
Normally Optimize users would only be able to run 10 personalizations on their site at the same time. We have temporarily removed this restriction for the next 90 days so that you can make as many updates to your site as you need until July 31, 2020. If you don’t already have an Optimize account, you can create one for free here.
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Understand the impact of your Google media
If you’re running marketing campaigns to drive visits to your website or app, it’s important for these visits to turn into sales. Attribution in Google Ads helps you understand the paths people take to complete a conversion, and then award credit for that conversion to different ads, clicks, and factors along the way.
We recently launched a new look for attribution reports in Google Ads that helps you quickly see how customers interact with your marketing throughout the purchase cycle. This makes it easier for you to then take action in the areas that are driving results.
Revamped overview page that displays simplified and intuitive set of attribution reports.
Attribution models give you a deeper understanding of how your ads perform to help you decide where to allocate your marketing investment. One model, data-driven attribution, uses machine learning to determine how much credit to assign to each click on the customer journey, helping it better account for changes in customer behavior during turbulent times. For example, if you’re working on behalf of a grocery store experiencing an increase in online orders from mobile devices, data-driven attribution may indicate that your mobile ads are having a greater impact on driving conversions than you realized, giving you the insight you need to optimize your campaign performance. If you’d like to learn which attribution model is right for your business, check out our official guide to attribution modeling.
We’ve put together a guide that lists a few reporting shortcuts in Analytics that can help you easily get useful insights. For example, if your business has shifted to online only, you need to make sure you’re converting as many site or app visits into sales as possible. You can use a shortcut to see your weekly conversion rate for the last 60 days and identify areas you might be able to improve upon – without digging through multiple reports in your account.
Visualize trends about your business
With so much changing so rapidly, you’ll want to understand how your business has been impacted. You can use Google Data Studio to help you create a report and visualize the changes that have happened over the past few months. Data Studio is easy to use, anyone on your team can quickly start using it.
If you’ve connected Data Studio to your marketing campaigns, you can use these curated marketing templates to monitor the performance of those campaigns. Let’s say you need to create a report that shows daily online sales from each of your Google Ads campaigns over the last 60 days. You can use one of those templates to quickly build the report and then identify which campaigns are performing best so you can re-allocate your marketing budget to those campaigns.
Keep your website updated
During this time, you might have different business hours or shipping policies. Instead of having to invest in an additional resource to update your website, you can do it for free with Google Optimize. When you log into your account, you can use a new feature to easily add a message for your customers to the top of your homepage. Either use our templated banner or customize the message by editing the color, size or text.
Use our template to post a banner at the top of your website with an important message.
And if you need to make other changes throughout your site, you can still continue to use Optimize to create site personalizations. Optimize users would normally be limited to running 10 site personalizations at once, but we’ve removed that restriction for the next 90 days, until July 31.
All of these products and features are available for free today. We hope they are helpful as you navigate your business through changing times.
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