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Author: BBmanager

North Korea Has Promised to Denuclearize Lots of Times Already

June 12, 2018 No Comments

Donald Trump got out of Kim Jong Un a promise that North Korea has already made—and broken—multiple times.
Feed: All Latest


North Korea Has Promised to Denuclearize Lots of Times Already

June 12, 2018 No Comments

Donald Trump got out of Kim Jong Un a promise that North Korea has already made—and broken—multiple times.
Feed: All Latest


Test and Build for Mobile with Google Optimize

June 12, 2018 No Comments
From buying new shoes to booking weekend getaways, mobile can make life more convenient for consumers — and create big wins for marketers. While 40% of consumers will leave a web page that takes longer than three seconds to load, 89% of people are likely to recommend a brand after a positive brand experience on mobile.1 That’s why getting your mobile site in shape is more important than ever.

To create the seamless and responsive mobile site that consumers expect, you need the right tools, like Google Optimize. Optimize makes it easy to test different elements of your site to find the winning combination for the best mobile site possible. Now it’s even easier with our new responsive visual editor – and be sure to read on and learn how two of our clients found mobile success with Optimize 360, our enterprise version.

New! Preview your mobile site on any screen size 

While almost everyone has a mobile device, there are so many variations and screen sizes that it’s hard to take a one-size-fits-all approach to optimizing your mobile site. Now, once you’ve created your test page, you can use the new responsive editor to immediately preview what it looks like on any screen size. Or, if you want to see how it appears on a specific device, like a Nexus 7 or iPad, we’ve added more devices that you can select to preview. Learn more about the visual editor here.

Turn ideas to tests quickly 

The responsive visual editor in Optimize is just one solution to help marketers succeed on mobile. Our enterprise version, Optimize 360, makes it easy to make improvements to mobile sites efficiently and rapidly.

Dutch airline carrier Transavia Airlines turned to Optimize 360 to try out different ideas on its mobile site. In fact, the team runs about 10 A/B tests each month on the site, all without having to spend significant time or effort. And the best part? Time spent on analyzing the success of site tests has fallen by 50%. This allows Transavia to focus more on testing to improve its mobile site. Learn more in the full case study.

The path to mobile excellence starts with the customer journey 

Need some help determining what should test on your mobile site? Google Analytics 360 is a great place to start. You’ll be able to analyze any customer interaction, from search to checkout, to figure out which points of your purchase process need help. Then, once you’ve determined where your site needs work, using Optimize 360 to take action is simple, since it’s natively integrated with Analytics 360.

This is exactly how fashion retailer Mango used Analytics 360 and Optimize 360 to tackle its mobile site: After discovering that mobile visits to its online store had skyrocketed 50% year over year, Mango decided to dig a little deeper. In Analytics 360 Mango discovered that while many consumers browsed product listing pages, few were taking the next step to add products to their shopping cart. To reduce steps to checkout, Mango used Optimize 360 to include an “Add” button to product listing pages. This increased the number of users adding products to their carts by 49%. Find out more in the full case study.

Ready to optimize your own mobile site? 

Start testing new mobile experiences with the responsive visual editor in Optimize. This update is one that can help marketers do more on mobile — because whether it’s changing a button or fine-tuning a homepage with quick A/B tests, we’ve learned that small tweaks can make a big impact.

And, if you haven’t already, sign up for a free Optimize account and give it a try.

1 Google / Purchased: “How Brand Experiences Inspire Consumer Action” April 2017. US Smartphone Owners 18+ = 2010, Brand Experiences = 17,726.


Google Analytics Blog


Google to Offer Combined Content (Paid and Organic) Search Results

June 12, 2018 No Comments

Combined Content Search Results

Google Introduces Combined Content Results

This new patent is about “Combined content. What does that mean exatchly? When Google patents talk about paid search, they refer to those paid results as “content” rather than as advertisements. This patent is about how Google might combine paid search results with organic results in certain instances.

The recent patent from Google (Combining Content with Search Results) tells us about how Google might identify when organic search results might be about specific entities, such as brands. It may also recognize when paid results are about the same brands, whether they might be products from those brands.

In the event that a set of search results contains high ranking organic results from a specific brand, and a paid search result from that same brand, the process described in the patent might allow for the creation of a combined content result of the organic result with the paid result.

Merging Local and Organic Results in the Past

When I saw this new patent, it brought back memories of when Google found a way to merge organic search results with local search results. The day after I wrote about that, in the following post, I received a call from a co-worker who asked me if I had any idea why a top ranking organic result for a client might have disappeared from Google’s search results.

I asked her what the query term was, and who the client was. I performed the search, and noticed that our client was ranking highly for that query term in a local result, but their organic result had disappeared. I pointed her to the blog post I wrote the day before, about Google possibly merging local and organic results, with the organic result disappearing, and the local result getting boosted in rankings. It seemed like that is what happened to our client, and I sent her a link to my post, which described that.

How Google May Diversify Search Results by Merging Local and Web Search Results

Google did merge that client’s organic listing with their local listing, but it appeared that was something that they ended up not doing too often. I didn’t see them do that too many more times.

I am wondering, will Google start merging together paid search results with organic search results? If they would do that for local and organic results, which rank things in different ways, it is possible that they might with organic and paid. The patent describes how.

The newly granted patent does tell us about how paid search works in Search results at Google:

Content slots can be allocated to content sponsors as part of a reservation system, or in an auction. For example, content sponsors can provide bids specifying amounts that the sponsors are respectively willing to pay for presentation of their content. In turn, an auction can be run, and the slots can be allocated to sponsors according, among other things, to their bids and/or the relevance of the sponsored content to content presented on a page hosting the slot or a request that is received for the sponsored content. The content can be provided to a user device such as a personal computer (PC), a smartphone, a laptop computer, a tablet computer, or some other user device.

Combined Content – Combining Paid and Organic Results

Here is the process behind this new patent involving merging paid results (content) and organic results:

  1. A search query is received.
  2. Search results responsive to the query are returned, including one associated with a brand.
  3. Content items (paid search results) based at least in part on the query, are returned for delivery along with the search results responsive to the query.
  4. This approach includes looking to see if eligible content items are associated with a same brand as the brand associated in the organic search results.
  5. If there is a paid result and an organic result that are associated with each othte, it may combine the organi search result and the eligible content item into a combined content item, and provide the combined content item as a search result responsive to the request.

When Google decides whether the eligible content item is associated with the same brand as an organi result, it is a matter of determining that one content item is sponsored by an owner of the brand.

A combined result (of the paid and the organic results covering the same brand) includes combining what the patent is referring to as “a visual universal resource locator (VisURL),”

That combined item would include:

  • A title
  • Text from the paid result
  • A link to a landing page from the paid result into the combined content item
  • The combine items may also includ other information associated with the brand, such as:

  • A map to retail locations associated with brand retail presence.
  • Retail location information associated with the brand.

In addition to the brand owner, the organic result that could be combine might be from a retailer associated with the brand.

It can involve designating content from the sponsored item that is included in the combined content item as sponsored content (so it may show that content from the paid result as being an ad.)

It may also include “monetizing interactions with material that is included from the at least one eligible content item that is included in the combined content item based on user interactions with the material.” Additional items shown could include an image or logo associated with the brand, or one or more products associated with the brand, or combine additional links relevant to the result.

Additional Brand Content in Search Results

The patent behind this approach of combining paid and organic results was this one, granted in April:

Combining content with a search result
Inventors: Conrad Wai, Christopher Souvey, Lewis Denizen, Gaurav Garg, Awaneesh Verma, Emily Kay Moxley, Jeremy Silber, Daniel Amaral de Medeiros Rocha and Alexander Fischer
Assignee: Google LLC
US Patent: 9,947,026
Granted: April 17, 2018
Filed: May 12, 2016

Abstract

Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A search query is received. Search results responsive to the query are identified, including identifying a first search result in a top set of search results that is associated with a brand. Based at least in part on the query, one or more eligible content items are identified for delivery along with the search results responsive to the query. A determination is made as to when at least one of the eligible content items is associated with a same brand as the brand associated with the first search result. The first search result and one of the determined at least one eligible content items are combined into a combined content item and providing the combined content item as a search result responsive to the request.

The patent does include details on things such as an “entity/brand determination engine,” which can be used to compare paid results with organic results, to see if they cover the same brand. This is one of the changes that indexing things instead of strings is bringing us.

The patent does have many other details, and until Google announces that they are introducing this, I suspect we won’t hear more details from them about it. Then again, they didn’t announce officially that they were merging organic and local results when they started doing that. Don’t be surprised if this becomes available at Google.


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Facebook Dynamic Creative Tool: A Breakdown and How-To Guide

June 11, 2018 No Comments

Facebook’s new Dynamic Creative tool uses automation to determine your most efficient creative variations. Say goodbye to tedious, manual A/B tests!

Read more at PPCHero.com
PPC Hero


Workday acquires Rallyteam to fuel machine learning efforts

June 11, 2018 No Comments

Sometimes you acquire a company for the assets and sometimes you do it for the talent. Today Workday announced it was buying Rallyteam, a San Francisco startup that helps companies keep talented employees by matching them with more challenging opportunities in-house.

The companies did not share the purchase price or the number of Rallyteam employees who would be joining Workday .

In this case, Workday appears to be acquiring the talent. It wants to take the Rallyteam team and incorporate it into the company’s engineering unit to beef up its machine learning efforts, while taking advantage of the expertise it has built up over the years connecting employees with interesting internal projects.

“With Rallyteam, we gain incredible team members who created a talent mobility platform that uses machine learning to help companies better understand and optimize their workforces by matching a worker’s interests, skills and connections with relevant jobs, projects, tasks and people,” Workday’s Cristina Goldt wrote in a blog post announcing the acquisition.

Rallyteam, which was founded in 2013, and launched at TechCrunch Disrupt San Francisco in September 2014, helps employees find interesting internal projects that might otherwise get outsourced. “I knew there were opportunities that existed [internally] because as a manager, I was constantly outsourcing projects even though I knew there had to be people in the company that could solve this problem,” Rallyteam’s Huan Ho told TechCrunch’s Frederic Lardinois at the launch. Rallyteam was a service designed to solve this issue.

Last fall the company raised $ 8.6 million led by Norwest Ventures with participation from Storm Ventures, Cornerstone OnDemand and Wilson Sonsini.

Workday provides a SaaS platform for human resources and finance, so the Rallyteam approach fits nicely within the scope of the Workday business. This is the 10th acquisition for Workday and the second this year.

Chart: Crunchbase

Workday raised over $ 230 million before going public in 2012.


Startups – TechCrunch


Workday acquires Rallyteam to fuel machine learning efforts

June 11, 2018 No Comments

Sometimes you acquire a company for the assets and sometimes you do it for the talent. Today Workday announced it was buying Rallyteam, a San Francisco startup that helps companies keep talented employees by matching them with more challenging opportunities in-house.

The companies did not share the purchase price or the number of Rallyteam employees who would be joining Workday .

In this case, Workday appears to be acquiring the talent. It wants to take the Rallyteam team and incorporate it into the company’s engineering unit to beef up its machine learning efforts, while taking advantage of the expertise it has built up over the years connecting employees with interesting internal projects.

“With Rallyteam, we gain incredible team members who created a talent mobility platform that uses machine learning to help companies better understand and optimize their workforces by matching a worker’s interests, skills and connections with relevant jobs, projects, tasks and people,” Workday’s Cristina Goldt wrote in a blog post announcing the acquisition.

Rallyteam, which was founded in 2013, and launched at TechCrunch Disrupt San Francisco in September 2014, helps employees find interesting internal projects that might otherwise get outsourced. “I knew there were opportunities that existed [internally] because as a manager, I was constantly outsourcing projects even though I knew there had to be people in the company that could solve this problem,” Rallyteam’s Huan Ho told TechCrunch’s Frederic Lardinois at the launch. Rallyteam was a service designed to solve this issue.

Last fall the company raised $ 8.6 million led by Norwest Ventures with participation from Storm Ventures, Cornerstone OnDemand and Wilson Sonsini.

Workday provides a SaaS platform for human resources and finance, so the Rallyteam approach fits nicely within the scope of the Workday business. This is the 10th acquisition for Workday and the second this year.

Chart: Crunchbase

Workday raised over $ 230 million before going public in 2012.


Startups – TechCrunch


2018 AdWords Updates: Notes, Add-Ons & Optimize

June 9, 2018 No Comments

Google has been busy recently making several updates to the features and policies for AdWords.  Get the latest AdWords updates on the Add-On for Google Sheets, the Notes feature in the new UI, Account Deactivation, and linking to Google Optimize.

Read more at PPCHero.com
PPC Hero


Facebook cuts down annoying ‘now connected on Messenger’ alerts

June 9, 2018 No Comments

“‘You Are Now Connected On Messenger’ Is The Worst Thing On Facebook” BuzzFeed’s Katie Notopoulos correctly pointed out in a story yesterday. When you friend someone on Facebook or Messenger, or an old friend joins Messenger, you often get one of these annoying notifications. They fool you into thinking someone actually wants to chat with you while burying your real message threads.

Luckily, it turns out Facebook was already feeling guilty about this shameless growth hack. When I asked why, amidst its big push around Time Well Spent, it was sending these alerts, the company told me it’s already in the process of scaling them back.

A Facebook spokesperson gave TechCrunch this statement:

We’ve found that many people have appreciated getting a notification when a friend joins Messenger. That said, we are working to make these notifications even more useful by employing machine learning to send fewer of them over time to people who enjoy getting them less. We appreciate all and any feedback that people send our way, so please keep it coming because it helps us make the product better.

So basically, if Messenger notices you never open those spammy alerts to start a chat thread, it will skip sending some of them.

Personally, I think these alerts should only be sent when users connect on Messenger specifically, which you can do with non-friends outside of Facebook. The company forced everyone to switch from Facebook Chat to Messenger years ago, but some people are only now relenting and actually downloading the app. I don’t think that should ever generate these alerts, since they have nothing to do with your own actions. Similarly, if I confirm a Facebook friend request from someone else, I know I’m now connected on Messenger too, so no need to pester me with a notification.

But for now, if you hate these alerts, be sure not to open them so you send a signal to Facebook that you don’t want more.

Facebook does all sorts of this annoying growth hacking, like notifications about friends adding to their Story, “X, Y, and 86 other friends responded to events near you tomorrow,” and all the emails it sends if you stop visiting. If we can properly shame tech giants for the specifics of their most intrusive and distracting behavior, rather than just griping more vaguely about overuse, we may be able to make swifter progress toward them respecting our attention.


Social – TechCrunch


Facebook cuts down annoying ‘now connected on Messenger’ alerts

June 9, 2018 No Comments

“‘You Are Now Connected On Messenger’ Is The Worst Thing On Facebook” BuzzFeed’s Katie Notopoulos correctly pointed out in a story yesterday. When you friend someone on Facebook or Messenger, or an old friend joins Messenger, you often get one of these annoying notifications. They fool you into thinking someone actually wants to chat with you while burying your real message threads.

Luckily, it turns out Facebook was already feeling guilty about this shameless growth hack. When I asked why, amidst its big push around Time Well Spent, it was sending these alerts, the company told me it’s already in the process of scaling them back.

A Facebook spokesperson gave TechCrunch this statement:

We’ve found that many people have appreciated getting a notification when a friend joins Messenger. That said, we are working to make these notifications even more useful by employing machine learning to send fewer of them over time to people who enjoy getting them less. We appreciate all and any feedback that people send our way, so please keep it coming because it helps us make the product better.

So basically, if Messenger notices you never open those spammy alerts to start a chat thread, it will skip sending some of them.

Personally, I think these alerts should only be sent when users connect on Messenger specifically, which you can do with non-friends outside of Facebook. The company forced everyone to switch from Facebook Chat to Messenger years ago, but some people are only now relenting and actually downloading the app. I don’t think that should ever generate these alerts, since they have nothing to do with your own actions. Similarly, if I confirm a Facebook friend request from someone else, I know I’m now connected on Messenger too, so no need to pester me with a notification.

But for now, if you hate these alerts, be sure not to open them so you send a signal to Facebook that you don’t want more.

Facebook does all sorts of this annoying growth hacking, like notifications about friends adding to their Story, “X, Y, and 86 other friends responded to events near you tomorrow,” and all the emails it sends if you stop visiting. If we can properly shame tech giants for the specifics of their most intrusive and distracting behavior, rather than just griping more vaguely about overuse, we may be able to make swifter progress toward them respecting our attention.

Mobile – TechCrunch


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