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Wrapping up 2021 with our top 10!

December 31, 2021 No Comments

Wrapping up 2021 with our top 10!

30-second summary:

  • 12 months, several curveballs, and some masterstrokes
  • If you missed out, today is a great day to look through the Search Engine Watch lens for the year gone by
  • Key themes that were front of mind in 2021 – Google’s updates, cookie death counter-strategies, mastering customer experience elements, trust-building, and alternatives for search marketing and ranking

As the world, people, and of course businesses motored through a year of uncertainties – these crackers of articles gave your strategies an unfair advantage.

#1 – Google Page Experience update is all set to launch in May 2021 – Webmasters, hang in there!

You asked, “What is Page Experience, anyway? Do we really need to have an overflowing to-do list?” – and we answered everything around this enigma. This piece touched upon every aspect, angle, and action point that SEOs needed to know.

#2 – The search dilemma: looking beyond Google’s third-party cookie death

The ad tech and search industry continued to remain precarious that Google will use the cookie deprecation as a new way to establish market dominance to feed its own interests. Google expert, Susan Dolan drew from her rich experience and detailed realities of the search scape. She also shared insights and predicted future key themes that rose out of the 3p cookie death.

#3 – Everything you need to know about the Google MUM update

As the industry bid farewell to BERT, Google’s Multitask Unified Model (MUM) update in June 2021 opened new search experience dimensions. The cranked-up competition for search visibility between businesses and advertisers – left SEO practitioners and agencies with yet another burning question, “How will we win MUM’s good graces?” Joe Dawson’s comprehensive guide left no stone unturned.

#4 – Why killing your content marketing makes the most sense

“Kill your darlings”, yes, we said it! Though it sounded outlandish, this piece held wise and valuable advice from best-selling author Joe Pulizzi on why this could be one of the best business decisions you could’ve made in 2021.

#5 – Quora and Reddit: Powerhouses for SEO and marketing in 2021

Everyone is obsessed with Google, but did you know Reddit is the seventh most popular website in the US while Quora has a DR of 91? This guide shone a light on how your search strategy could take advantage of these platforms with diversification, tap into great brand-building opportunities, and enhance your E-A-T standing.

#6 – Now is the best time to stitch your search marketing loopholes before 2022

The third-party cookie still stands at a crucial intersection between digital marketing, SEO, paid media, web design, and several business tangents. The industry needed to think hard and think differently for a contingency plan. SEO pioneer, serial entrepreneur, and best-selling author, Kris Jones helped weave a tight SEO and search marketing strategy way ahead of 2022. Why? Because a stitch in time saves nine.

#7 – Seven first-party data capturing opportunities your business is missing out on

The internet continued zigging in a privacy-focused direction as a response to consumers’ increasing demand for a transparent, responsible, and ethical outlook towards their data. First-party data became indispensable and consumer trust, invaluable. While the playing field inched closer to the great reset, we revealed some hidden first-party gems every business could use to redesign their search marketing strategies.

#8 – UX: an important SEO ranking factor

The story of SEO and UX began almost 20 years ago with both making a foray into the market in the 1990s. Since then, SEO practitioners saw seasons change and the Page Experience, paired with data analysis finally etched UX as a key ranking factor. Atul Jindal condensed years of his experience working with fortune 50 companies into this SEO guide to help you win at SEO and search experience.

#9 – Cross-channel marketing: why you shouldn’t put all your eggs in the Google basket

The pandemic didn’t let us forget that while every business is unique, budgets too took a hit, making allocation stringent. But why did so many businesses still stick to the “big guns” when allocating spending? Adzooma CEO Rob Wass and Cambridge University’s Akanshaa Khare joined forces to challenge this notion. They produced some truly unique insights that would make stakeholders rethink their media spending habits.

#10 – Core Web Vitals report: 28 Ways to supercharge your site

Everyone remembers the chaos surrounding the Core Web Vitals in early 2021. SEO folks were keen to get ahead on optimizing their site and Twitter threads were full of speculation. Armed with information, we shared a 28-point checklist on action items to spot, optimize, and embrace the inevitable rollout of these new ranking factors.

Thank you for being valuable supporters throughout our journey. Team Search Engine Watch wishes everyone a happy year-end and an adventurous 2022!

*Ranked on page views, time on page, and bounce rate.


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The post Wrapping up 2021 with our top 10! appeared first on Search Engine Watch.

Search Engine Watch


Street gambling games

December 31, 2021 No Comments

While we have casino games right at our fingertips, many people still enjoy the thrill of street gambling. Check out some of the most popular street gambling games.
AllGambling


Search Engineers Home Pages and Research Profile Pages

December 31, 2021 No Comments

I hope everyone is having a wonderful holiday. I have many home pages that I have been visiting and profile pages containing links to SEO documents. I regularly read patents from Google to keep up with what is getting researched there, and white papers from search engineers are worth tracking. If you haven’t had a … Read more

The post Search Engineers Home Pages and Research Profile Pages appeared first on SEO by the Sea ⚓.

SEO by the Sea ⚓


Are PPC Ads Counting Google Organic Backlinks?

December 30, 2021 No Comments

Learn more about link building in PPC ads. In this article, we describe the rules for link building using PPC ads on Google. Find out if backlinking has an impact on your website promotion.

Read more at PPCHero.com
PPC Hero


The Best Base Layers to Keep You Warm

December 29, 2021 No Comments

Stay toasty outdoors with our favorite blended, merino wool, and synthetic tops to wear under your cheery sweaters and coats.
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An Image Content Analysis And A Geo-Semantic Index For Recommendations

December 29, 2021 No Comments

This Patent Uses A Image Content Analysis With A Geo-Semantic Index To Build Search Recommendations It’s interesting seeing Google combining Google Maps with a better understanding of the Semantic Composition of areas within that map, analyzing images from sources such as streetviews. This patent reminded me of another one recently granted to Google, which I … Read more

The post An Image Content Analysis And A Geo-Semantic Index For Recommendations appeared first on SEO by the Sea ⚓.

SEO by the Sea ⚓


New predictive capabilities in Google Analytics

December 29, 2021 No Comments

Google Analytics helps you measure the actions people take across your app and website. By applying Google’s machine learning models, Analytics can analyze your data and predict future actions people may take. Today we are introducing two new predictive metrics to App + Web properties. The first is Purchase Probability, which predicts the likelihood that users who have visited your app or site will purchase in the next seven days. And the second, Churn Probability, predicts how likely it is that recently active users will not visit your app or site in the next seven days. You can use these metrics to help drive growth for your business by reaching the people most likely to purchase and retaining the people who might not return to your app or site via Google Ads.

Reach predictive audiences in Google Ads

Analytics will now suggest new predictive audiences that you can create in the Audience Builder. For example, using Purchase Probability, we will suggest the audience “Likely 7-day purchasers” which includes users who are most likely to purchase in the next seven days. Or using Churn Probability, we will suggest the audience “Likely 7-day churning users” which includes active users who are not likely to visit your site or app in the next seven days.

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In the Audience Builder, you can select from a set of suggested predictive audiences.

In the past, if you wanted to reach people most likely to purchase, you’d probably build an audience of people who had added products to their shopping carts but didn’t purchase. However, with this approach you might miss reaching people who never selected an item but are likely to purchase in the future. Predictive audiences automatically determine which customer actions on your app or site might lead to a purchase—helping you find more people who are likely to convert at scale.

Imagine you run a home improvement store and are trying to drive more digital sales this month. Analytics will now suggest an audience that includes everyone who is likely to purchase in the next seven days—on either your app or your site—and then you can reach them with a personalized message using Google Ads.

Or let’s say you’re an online publisher and want to maintain your average number of daily users. You can build an audience of users who are likely to not visit your app or site in the next seven days and then create a Google Ads campaign to encourage them to read one of your popular articles.

Analyze customer activity with predictive metrics

In addition to building audiences, you can also use predictive metrics to analyze your data with the Analysis module. For example, you can use the User Lifetime technique to identify which marketing campaign helped you acquire users with the highest Purchase Probability. With that information you may decide to reallocate more of your marketing budget towards that high potential campaign.

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View the Purchase Probability of users from various marketing campaigns.

You will soon be able to use predictive metrics in the App + Web properties beta to build audiences and help you determine how to optimize your marketing budget. In the coming weeks these metrics will become available in properties that have purchase events implemented or are automatically measuring in-app purchases once certain thresholds are met.

If you haven’t yet created an App + Web property, you can get started here. We recommend continuing to  use your existing Analytics properties alongside an App + Web property.

Google Analytics Blog



Take control of how data is used in Google Analytics

December 27, 2021 No Comments

Rising consumer expectations and changing industry regulations have set higher standards for user privacy and data protection. This has led many businesses to revisit how they are managing data in their Google Analytics accounts. To help, Analytics provides businesses with a variety of features to control how their data is used. Here is an updated overview of controls in Analytics that govern how data is collected, stored, and used–all of which can be adjusted at any time.

Three ways businesses can manage data in Google Analytics:

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Control the data settings in your account

You can access various settings in your Analytics account to control how you collect, retain, and share data.

Decide if you need to accept the Data Processing Terms.

The optional Data Processing Terms are meant for businesses affected by the European Economic Area General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other similar regulations. You can review and accept the terms if needed in your Analytics account, under Account Settings.

Anonymize IP addresses for your Web property.

When you enable IP anonymization in your Web property, Analytics will anonymize the addresses as soon as technically feasible. This may be useful for you to comply with your company’s privacy policies or government regulations. For Apps properties and App + Web properties, IP anonymization is enabled by default.

Disable some or all data collection.

You also have the ability to partially or completely disable data collection for any of your Analytics properties. Chrome users have the ability to opt out from data collection using the Analytics opt-out Add-on.

Set the data retention period.

You can select how long user-level and event-level data is stored by Analytics, and whether new events can reset that time period. Once that amount of time has passed, the data will be scheduled for automatic deletion from your account and Google’s servers.

Select what data you share with your support team and Google.

The data sharing settings allow you to customize whether to share Analytics data with Google, including whether to allow Google technical support representatives and Google marketing specialists to access your account when you want support using the product or performance recommendations.

Review your Google signals setting.

The Google signals setting allows you to enable additional features in Analytics like remarketing, demographics and interests reports, and Cross Device reports. You can also further customize this setting to keep Google signals enabled for reporting while limiting or disabling advertising personalization.

Choose whether your data is used for ads personalization

Digital advertising helps you reach people online and drive conversions on your app and website. When you enable ads personalization in Analytics, for example by activating Google signals, you gain the ability to use your Analytics audiences to personalize your digital ads which can improve the performance of your campaigns. You can customize how your Analytics data is used for ads personalization.

Control ads personalization for your entire Analytics property.

You can choose to disable ads personalization for an entire property, which will cause all incoming events for that property to be marked as not for use in ads personalization. You can manage this in the property settings of your account.

Control ads personalization by geography.

If you need to set the ads personalization setting for your property at the geographic level, you now have the ability to enable or disable this setting by country. And in the United States, you can adjust the setting at the state level.

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Allow or disallow ads personalization by state in the United States

Control ads personalization by event type or user property.

In App + Web properties, you can adjust the ads personalization setting for a specific event type or user property. For example you can exclude specific events or user properties from being used to personalize ads and only use that data for measurement purposes.

Control ads personalization for an individual event or session.

You can also manage whether an individual event or session is used for ads personalization. For example, if you need to obtain consent before enabling the setting you can dynamically disable ads personalization at the beginning of the session and on each subsequent event until consent is obtained.

Independent of these ads personalization controls that Analytics offers to advertisers, users can control their own ads personalization setting for their Google account. Once they’ve turned off this setting, Google will no longer use information about them for ads personalization.

Remove data from Analytics

You can remove your data from Analytics for any reason and at any time. You can request the data to be deleted from the Analytics servers or delete information for a single user.

Request data to be deleted.

If you need to delete data from the Analytics servers, you can submit a request for its removal. There is a seven-day grace period starting from the time you make the request before Analytics will begin the deletion process. All administrators and users with edit permission for your account will be informed of your request and have the ability to cancel the request during the grace period. Similar functionality will be available in App + Web properties soon.

Delete data for individual users.

You are able to delete a single user’s data from your Analytics account. If you have edit permission for the account, you can do this through the User Explorer report in Web properties or the User Explorer technique in the Analysis module in App + Web properties. Data associated with this user will be removed from the report within 72 hours and then deleted from the Analytics servers in the next deletion process. Your reports based on previously aggregated data, for example user counts in the Audience Overview report, won’t be affected. If you need to delete data for multiple users, you can use the Analytics User Deletion API.

Delete a property.

If you have edit permission, you can delete a property from your Analytics account. Your property and all the reporting views in the property will be permanently deleted 35 days after being moved to the Trash Can. Once deleted, you are not able to retrieve any historical data or reinstate reports.

All of the above features are available to use right now. For more information, please visit the Help Center.

We hope that you found this overview of current controls helpful. Google Analytics is continuously investing in capabilities to ensure businesses can access durable, privacy-centric, and easy to use analytics that work with and without cookies or identifiers. Please stay tuned for more in the coming months.

Google Analytics Blog


At What Age Can Babies Use A Bumbo Chair?

December 27, 2021 No Comments

The Bumbo chair can be used from around 4 months old (when your baby has good head control and can sit unassisted) until they can climb out of it (usually about 12 months old). It should not be an alternative to an infant seat or bouncer. The chair helps support your baby in a seated position, which can help with their development.

However, it is essential to remember that the age recommendation is just a recommendation. There is no definitive answer as different babies will reach the developmental milestones necessary to use a bumbo chair at different ages. However, most babies can use a bumbo chair safely by around 4 months old.

Remember that it is always important to consult with your pediatrician before giving your baby any new type of seat.

Can older babies use bumbo chairs? (8 months and up)

Yes, if your child is over eight months and meets the guidelines above, they can still use a bumbo chair. Many parents report that their children enjoy using the bumbo well into the second year.

What is a Bumbo chair?

A Bumbo chair, also known as a bumbo seat, is a molded plastic chair with a round, flat bottom. There is a three-point harness to secure the baby, and the child has no control over the direction they are facing. The Bumbo chair can be used on any flat surface. The manufacturer also makes other products designed for use with the bumbo, such as playpens, activity gyms, bath seats, and stools.

However, there are concerns that a baby seated in a bumbo is not visible to those around them, which has led to several cases of accidental suffocation.

The American Academy of Pediatrics (AAP) recommends against using the bumbo as it “poses a risk for serious head injuries and ejection from the chair” as well as other problems such as aspiration. The AAP has also stated that the bumbo chair “should not be used for routine feeding.”

How to use a bumbo chair safely

Despite the risks associated with using the bumbo chair, many parents find it helpful in supporting their baby in a seated position. If you do choose to use a bumbo chair, there are steps parents can take to use the bumbo chair safely.

  • First, be sure that your baby can sit up unassisted before placing them in the bumbo seat.
  • The bumbo should not be used on an elevated surface.
  • Always use the harness at all times when seated in the bumbo.
  • The bumbo should not be used for longer than 30 minutes at a time.

If you are concerned about your baby’s safety, remember that it is essential to contact your pediatrician. It is also helpful to talk with other parents who have used the chair before, as they may offer additional advice based on their personal experiences.

Bumbo chair alternatives

If you are not comfortable using a bumbo chair, other options are available to help your baby sit up. You can try an infant seat or bouncer, which will provide more support for your baby.

Fisher-Price Sit-Me-Up Floor Seat

This Fisher-Price floor seat is an excellent alternative to the Bumbo chair. Invite your child to sit up and play in a comfortable, sturdy seat that provides them with a view of the world around them! The two linked toys, a turtle spinner with a mirrored side and entertaining clackers keep your cuddle bug occupied. And the comfy seat cushion is detachable and machine-washable, making cleanup simple!

The Sit-Me-Up Floor Seat’s supportive upright seat and broad, stable base allow your child to observe and interact with the world around him, providing comfort and security.

The lightweight and ultra-compact design of this foldable baby chair make it a breeze to transport your loved one along with you to grandma’s house or wherever you’re going.

It can be used for babies up to 25 pounds or until they can sit up on their own without assistance.

Summer Learn-to-Sit Stages 3-Position Floor Seat

This Summer 3-position floor seat is a great alternative to the Bumbo chair. It is designed to help your baby learn to sit up on their own, and it can be used for babies up to 40 pounds. The Summer Learn-to-Sit Stages 3-Position Floor Seat has three different height levels, so it can grow with your child as they gain new skills.

  1. The first position is lower to the ground and is intended for babies with complete neck control.
  2. When your baby learns to sit up, transition them to the second posture, which will assist in developing balance.
  3. The highest position is for babies who begin to sit up.

The Learn-to-Sit Stages 3-position floor seat features detachable toys and a meal tray to provide everything you need. This chair also folds completely flat for storage and travel, making it ideal.

This baby chair is extra-safe and easy to use. It supports up to 25 pounds so that you can use it for a long time! It also comes with a comfortable cushion that makes this perfect for playtime, nap time, or anytime.

The ergonomic design of this sturdy baby floor seat distributes your child’s weight evenly, making it more comfortable for them to sit up. And the broad base prevents your little one from tipping over.

Fisher-Price Healthy Care Deluxe Booster Seat

This Fisher-Price healthy care booster seat is perfect for when your baby begins to sit up on their own all the way to toddlerhood. The Healthy Care Booster Seat supports babies up to 50 pounds and helps them develop the skills they need to transition to a regular chair.

It has a three-point harness for safety and a removable tray with two cup holders, and a snap-on lid that doubles as a serving tray. The Booster Seat folds up for easy storage and transport, and it wipes clean easily.

The easy cleaning is what makes this kids’ chair special. There are no nooks or crannies to retain crumbs, so you can keep your baby’s space clean. The feeding tray can be cleaned in the dishwasher to reduce germs.

This Fisher-Price kids’ chair is durable enough to last through long family gatherings. It has an extended use up to six years so that it can grow with your child. The lightweight design makes it easy to move from one place to another.

Infantino 3-in-1 Booster Seat

This Infantino 3-in-1 booster seat is perfect for your growing child. It can be used in 3 different ways:

  • as a seated positioner
  • as a feeding booster
  • as a table booster seat

The Infantino 3-in-1 Booster Seat is designed to support babies up to 33 pounds so that it can be used for a long time.

The Infantino Grow-With-Me Discovery Seat and Booster is a three-in-one product that provides an interactive play area, snack time seat, and secure booster with harnesses.

Babies seat and play with toys: spinners, mirror play, and silly squeakers, encouraging sensory development. When it’s time for a snack, just remove the detachable toy pods to reveal a snack tray with a cup holder. Use the security straps to attach the booster seat to a kitchen chair as your baby grows.

Skip Hop 2-in-1 Sit-up Activity Baby Chair

This Skip Hop 2-in-1 Sit-up Activity Baby Chair is perfect for when your baby begins to sit up on their own. The Skip Hop 2-in-1 Sit-up Activity Baby Chair has a soft, comfortable seat with an adjustable harness to keep your child safe. It also comes with a removable tray with a built-in cup holder and an activity center with various activities to keep your baby entertained.

The 2-in-1 design makes this baby chair super convenient. Parents can alternate between a multipurpose tray (perfect for snacks!) and three interesting toys, depending on whether it is time for a meal or play.

The sturdy, wide-leg foundation provides stability, while the soft fabric seat cover makes Skip Hop chair comfy. The seat cover may be removed for simple machine washing.

Ingenuity Baby Base 2-in-1 Booster Feeding and Floor Seat with Self-Storing Tray

This product shows how to transform a playtime chair into a snack time quickly!

The Baby Base securely clamps onto dining chairs, allowing your child to sit higher and see more during family dinners. Cute in design, this tiny baby feeding chair is lightweight and portable. It’s a fantastic option for at-home or on-the-go dining with your child!

The detachable tray allows your youngster to have their own perfectly sized table, so they can easily reach food or toys. The tray conveniently folds up underneath the booster seat when it is not used. The tray is also dishwasher safe, making mealtimes a pleasure. Wipe the base and foam insert clean with a damp cloth and mild soap to remove dust.

The Baby Base may be used once your baby can hold its head up independently. The safety strap secures a tight fasten when linked to your dining chair, and the 3-point harness keeps the baby safe.

Remove the foam seat insert when your baby gets older and use it as a toddler seat. Suitable for 6 months to 36 months.

Upseat Baby Chair Booster Seat with Tray

Upseat Baby Chair Booster Seat was designed by physical therapists with developing babies in mind and targets the muscles responsible for good upright posture while also being safe for a child’s developing hips.

Upseat baby seats allow for chubby legs and keep babies’ hips in a safe and correct posture. This chair is recommended for kids who can sit on their own, mainly from the 3rd month of life until 12 months. Upseat Baby Chair Booster Seat holds up to 30 pounds.

This baby chair can be used in 3 ways:

  • as a floor seat
  • as a booster seat
  • as a feeding chair

Upseat baby chair booster seat comes with a detachable tray designed, so it is super easy to clean up after mealtime.

The post At What Age Can Babies Use A Bumbo Chair? appeared first on Comfy Bummy.

Comfy Bummy


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