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Five Best PPC Advertising Strategies in 2021

December 2, 2021 No Comments

Source Being one of the fastest ways for drawing new visitors to a website, PPC marketing is also one of the most powerful tools for attracting a target audience and business development. Although it goes hand in hand with SEO marketing, the main difference is that it is not organic but paid. Therefore, it brings […]

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The Top 25 Most Influential PPC Experts in 2021

November 30, 2021 No Comments

The highly anticipated Top 25 Most Influential PPC Experts list is back. Check out who made the cut in 2021!

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Real-Time Bidding and How it is Transforming Digital Marketing

November 24, 2021 No Comments

Real-time bidding has allowed businesses to buy through ad exchanges and inventory. In this article, we’ll discuss how RTB is transforming digital marketing.

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Amazon PPC VS AdWords: What To Choose

November 23, 2021 No Comments

What’s the difference between Amazon PPC and Google AdWords? Find out about the pros and cons of both tools and start using them for your PPC ad campaigns.

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Creating Impactful Marketing With SA360 & DV360

November 21, 2021 No Comments

In the world of digital marketing, you may have heard about SA360/DV360 and have at least a basic understanding of the tools. Though, one of the biggest questions advertisers or clients have when onboarding a new tool is how it will impact their business and is it worth the investment?  As a reminder, SA360 & […]

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5 Optimization Score Recommendations to Look For

November 20, 2021 No Comments

In this post, we analyze the recommendations from Google’s Optimization Score tool and how to discern when recommendations should or should not be implemented.

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How to Combine Organic and Influencer’s Sponsored Content

November 19, 2021 No Comments

A full guide on how to use organic influencer marketing and sponsored posts to improve your content marketing strategy and boost traffic.

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Looking to Learn More About the PPC Industry? Look no further, Hero Conf. is here!

November 17, 2021 No Comments

Are you a PPC expert looking for actionable training? Look no further, Hero Conf is the event for you! Here are some things you can expect when joining 40+ Paid Search experts.

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Top Coding Skills You Should Develop as a PPC Specialist in 2021 and Beyond

November 16, 2021 No Comments

Here we outline the necessary coding skills for a PPC specialist in 2021 and what to pay attention to in this niche if you want to become a pro!

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Don’t Need to Panic Over Sunsetting ETAs

November 14, 2021 No Comments

By now we’ve all heard about RSAs replacing ETAs, but what does it actually mean for you?

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