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10 Ways Machine Learning Can Transform Your Business

December 7, 2022 No Comments

Many top companies are already using machine learning to target potential customers, personalize offers, and improve customer service, and it will only become more critical in the years to come. So as a business, you need to start understanding how machine learning can be used to benefit your company.

If you’re unfamiliar with machine learning, it’s a form of artificial intelligence that allows computers to learn and improve from experience. Machine learning is used in various ways, such as identifying patterns in data, making predictions based on data, and improving decision-making.

Personalize Your Marketing Messages to Each Individual Customer

One of the most common ways businesses use machine learning is to personalize marketing messages to each customer. By using data about a customer’s previous interactions, purchases, and browsing behavior, companies can send highly personalized messages that are much more likely to resonate with the customer. Not only does this lead to more engaged customers, but it also leads to more sales.

The customer experience is getting more personalized with the use of quick-to-make QR codes. For example, some tools harness data and machine learning to drive a more engaging visible-digital campaign for users who scan product QR codes. It allows each individual shopper not just one but many paths depending on their profile information as well as previous preferences.

Track Customer Interactions With Your Marketing Content and Measure the Impact of Each Interaction

Another way machine learning can be used to benefit businesses is by tracking customer interactions with marketing content and measuring the impact of each interaction. This allows companies to see the most effective marketing content and make changes accordingly.

This is especially important in the age of digital marketing, where there are seemingly endless marketing channels and content options. By using machine learning to track customer interactions, businesses can focus their efforts on the marketing channels and content that are most effective.

Identify Which Marketing Channels Are Most Effective for Reaching Your Target Audience

Similarly, machine learning can also be used to identify which marketing channels are most effective for reaching your target audience. This is important because it allows businesses to focus their marketing efforts on the channels that are most likely to reach their target customers.

When using machine learning to identify effective marketing channels, several factors can be considered, such as customer demographics, customer behavior, and past interactions. By considering all of these factors, businesses can develop a more targeted and effective marketing strategy.

Optimize Your Marketing Campaigns for Maximum ROI

Additionally, machine learning can also be used to optimize your marketing campaigns for maximum ROI. Businesses can use data from past campaigns to identify which campaign elements are most effective and make changes accordingly.

This is especially important for businesses looking to get the most out of their marketing budget. That’s because companies can reduce their marketing spending by using machine learning to optimize their campaigns while still achieving their desired results.

Predict Customer Behavior and Target Your Marketing Efforts Accordingly

Machine learning can also be used to predict customer behavior. This is important because it allows businesses to target their marketing efforts accordingly.

For example, if a business knows that a customer is likely to purchase a product in the next month, it can target its marketing efforts to that customer. This is a much more effective use of marketing resources than targeting customers who are not likely to purchase anything in the next month.

Identify and Analyze New Marketing Opportunities

One of the most important things businesses can do with machine learning is to identify and analyze new marketing opportunities. Using data, companies can find recent trends and target their marketing efforts accordingly.

This is especially important in today’s fast-paced world, where new opportunities can pop up anytime. By using machine learning, businesses can be one of the first to take advantage of new opportunities and stay ahead of their competition.

Assess the Effectiveness of Your Current Marketing Strategies

Current marketing strategies can also be assessed with machine learning. This is important because it allows businesses to see which methods are working and which ones need to be changed.

This assessment can be done by looking at data from past marketing campaigns and seeing which ones were most successful. By doing this, businesses can change their current marketing strategies to make them more effective.

Improve the Overall Quality of Your Marketing Content

Not only can machine learning be used to identify which marketing channels are most effective, but it can also be used to improve the overall quality of your marketing content. This is important because it allows businesses to create content that is more likely to reach and engage their target audience.

Several factors can be considered when using machine learning to improve content quality, such as the topic, the tone, and the target audience. By considering all of these factors, businesses can create content that is more likely to be successful.

Detect and Prevent Fraud in Your Marketing Operations

Fraud is a dangerous problem in any business operation, and marketing is no exception. That’s why it’s vital to use machine learning to detect and prevent fraud in your marketing operations.

There are several ways to do this, but one of the most effective is using data from past campaigns to identify fraud patterns. By doing this, businesses can be more proactive in their fight against fraud and keep their marketing operations safe.

According to Ben Michael, Practicing Lawyer and Founder of Michael & Associates, “Fraud is the number one enemy of all marketers. It not only wastes their time and resources, but it also damages their reputation. That’s why they need to be proactive in their fight against it. Machine learning is the perfect tool to help them do that.”

Make Better, More Informed Decisions About Your Marketing Strategy

Finally, machine learning can make better, more informed decisions about your marketing strategy. This is important because it allows businesses to understand better their target market and what kinds of marketing strategies are most effective.

This can be done using data to create models predicting customer behavior. By doing this, businesses can make decisions about their marketing strategy based on data rather than guesswork. This helps companies make the best possible decisions about their marketing efforts.

Conclusion

Machine learning is a powerful tool that can improve marketing efforts in several ways. By using machine learning, businesses can identify new marketing opportunities, assess the effectiveness of current marketing strategies, improve the quality of their marketing content, detect and prevent fraud, and make better, more informed decisions about their marketing strategy.

If you want to improve your marketing efforts, consider using machine learning. It can help you take your marketing to the next level!

The post 10 Ways Machine Learning Can Transform Your Business first appeared on PPC Hero.

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How to Expand Your eCommerce Business Globally

October 7, 2022 No Comments

The Ecommerce industry boomed throughout the COVID-19 crisis, and continues to grow in this post-pandemic world. Now that global trade and commerce are on the rise, eCommerce businesses can rapidly expand into neighboring markets and establish a digital brand presence across the globe.

Of course, this is often easier said than done, no matter how many resources for expansion you have. The sheer competitiveness of the Ecommerce sector hinders the expansion of many small eCommerce ventures. That said, with the right strategy and the necessary tools, you can take your online store from a local to a global brand.

That’s why today we’ll detail the essential steps you need to take to ensure efficient and effective growth in new markets, and how to establish a powerful brand presence on the global scene.

Optimize and Redefine Customer Profiles

A customer profile, or customer avatar, is an all-encompassing overview of your ideal customer(s). Every growth-oriented eCommerce brand needs to create detailed customer profiles to empower marketing, sales, and support teams to do their best work — but of course, that’s just the tip of the iceberg.

The overarching importance of customer avatars for eCommerce growth and expansion can’t be overstated. When it comes to global expansion, however, customer avatars will allow you to improve the buyer’s journey and optimize the overall customer and brand experience in every new market you enter.

To that end, make sure to:

  • Identify your most important markets for marketing and conversion focus
  • Research the local customer bases and compare them with your existing customer profiles
  • Identify the key motivators, drivers, values, goals, and needs of your new target demographics
  • Observe global expansion as a chance to establish a meaningful connection with numerous new markets

Automate as Much as You Can

Automation might be a buzzword, but it’s important to remember that it allows us to achieve many short, mid, and long-term business goals — if properly implemented. You can automate many things in the eCommerce world, saving you time and money. Furthermore, automation can empower all of your teams to achieve better results — because they’ll be focused on solving complex problems rather than wasting time on menial tasks.

However, for all the benefits of eCommerce automation, it can be a tricky endeavor. You have to be careful with your investments. You can easily overspend on the tools you don’t need, so you need to streamline your automation strategy and choose only the tools that will allow you to expand more efficiently and effectively.

Consider the following essential automation opportunities:

  • Inventory and order management
  • Email marketing
  • Customer support with chatbot technology
  • Gathering feedback and customer data
  • Targeting and segmentation based on buyer behavior
  • Social media scheduling and posting

Become an Authority Figure in New Markets

To expand your business globally, you need to think beyond how you’re going to ship products internationally or how many payment methods you should accept. Those are all important considerations, but today we are focusing on the strategic questions. With that in mind, let’s talk about the importance of building an authoritative brand presence.

You might be a popular brand in your local market, but if you want to establish yourself internationally, you need to double down on brand experience, trust, and social proof. To build trust, you need to publish truly relevant content in the form of articles and videos, as well as live events and an on-demand webinar that will educate your audience, share relevant information, and make your brand more relevant and engaging in competitive markets.

With diversified content offering a deeper understanding of your audience and what they need, you will be able to optimize your content output to engage people on your website, social media, email, and all other customer touchpoints.

Make It Easy to Access Your Products and Offers

Reduce customer effort. Why? It entices people to buy from you instead of the established local brands. To do this effectively, research your top competitors in all your relevant markets around the world and focus on improving their processes.

For example, if your competitors have a long checkout process, shorten yours to make it easier for people to complete a purchase. If people are having trouble reaching the right product pages and categories, then you can generate dynamic QR codes that people can scan to quickly reach the exact page they were looking for. Likewise, make sure to allow customers to place orders via email, social media, and other channels to make it even easier for people to buy quickly.

Localize Your Content and Adapt Your Entire Brand

Finally, think of global expansion as a way to dominate many individual markets. Global expansion, in a practical sense, is not about dominating the world — it’s about dominating the high return on investment markets and customer bases.

To that end, start localizing your brand, messaging, content, and all your strategies. Remember that e-commerce translation and localization are not just about translating your website, but about adapting your entire brand experience and product descriptions to the unique culture, trends, and language of the local community.

Once you have identified your most lucrative markets, you can go ahead and localize your sales and marketing strategies to maximize their potential in the mid and long-term.

Over to You

While global expansion might have seemed like a pipe dream for many small eCommerce leaders in the past decade, nowadays any online store can transition from a local player to a global brand. By allocating your resources wisely and investing in the right tools and tactics, you can quickly expand into new markets while truly connecting with local customers and audiences.

Now that you know the best practices, you can kick-start your journey to become a global eCommerce brand by the end of 2022.

The post How to Expand Your eCommerce Business Globally first appeared on PPC Hero.

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Why Esports organizations are losing business due to lack of SEO

September 30, 2022 No Comments

SEO is a standard within a number of marketing strategies through a myriad of industries, but has someone found themselves outside of the gaming and esports industries? There is a non-factor within new marketing verticals such as influencer marketing despite its immense potential to impact.

During the latest edition of the Gamactica Podcast, I got a chance to talk about the lack of SEO, or Esports SEO, that exists within the industry with Michael Ashford, CEO of The Game Awards.

In this article, I share some highlights and key insights that are affecting the fate of many Esports organizations.

What Esports can learn from sports and other industries

“I guess where Esports has been very pioneering there are also a lot of things that it can learn from other industries in the same vein,” he said.

“The big controversial one is the sports and Esports gear compared a lot. I’m a big fan of it because sports do very well with media rights and distribution deals. They do very well with sponsorships, two things that are absolutely pivotal and critical to the future of Esports. Those two things go hand-in-hand, they ensure everyone continues to be stable and everyone wins off the back of them. Esports as a term has really only been popular for 10 years. Before that you would just be OpTic gaming, people would just type in “optic” and their website would come up, their socials were there, everything was great and now there are probably 10,000 companies that all call themselves Esports something or another, and it’s a very different problem.

Doesn’t matter to OpTic, because OpTic is still a leading name and people still search for OpTic on Google. OpTic still comes up but it does matter to new businesses coming in.

“There are three waves to Esports”

You have wave one which is all the teams, the TOs, and the publishing companies.

Wave two is supporting services, people like ourselves, agencies, creative agencies, sales, and talent specialists.

Wave three is all the supplementary services under that, and that’s where that trickle-down comes down with publishers at the top and everyone in these waves underneath waiting to get paid. That is where wave three is so pivotal and why you hear stories of these companies trying to get in now that are very challenged because they’re not using proven techniques that work outside of the market to get into the market. They are trying to conform to the market that already exists, and you can’t take on an Esports Awards because we own that domain, we own that optimization, and we have seven years of history working with Google, YouTube, Amazon, we have even worked with Lexus. All these brands have given us that domain authority that is very hard to purchase now.” said, Michael Ashford, CEO of The Game Awards.

The advantage of domain authority in Esports

Ashford goes on to discuss the competitive advantage the domain authority provides them, especially as the Esports landscape continues to evolve and grow.

“So, if you were going to take us on as a competitor, you probably don’t want to go against that unless you’ve got a big, realistic search engine budget to go against us. That’s where marketing gives you that advantage, when you do marketing you put yourself in the eye of the consumer, you look at their journey, you understand their peeves, and you gain a finer understanding of what they’re doing.”

Ashford talked about the difficulties that face new entities, such as Esports teams face as they are entering a fiercely competitive space.

“If you’re a team that just got into this and you’re saying ‘I really want a big sponsorship to land on my doorstep’ like you have to be in their consideration and that’s what it comes down to. If I’m buying for one of the biggest companies in the world and I have a budget and I type in “Esports teams” or “successful Esports teams” or “biggest Esports teams” on Google, if you’re not on that list you’re already outliers from the consideration perspective because all of those other brands have long term domain authority” he said.

“The OpTics, The FaZe, the DSMs have done it for years and they’ll be the first stable thing that people see.”

Despite the proven data, SEO remains on the peripherals of the gaming, Esports, and content creation industries.

While platforms such as Twitch struggle to effectively scale the monetization of creators and their platforms, SEO continues to be an absolute need, a critical of conversation which eludes these spaces.

The Game Awards will be taking place on December 11th-13th in Las Vegas, Nevada, and will air on platforms such as Twitch and Twitter.


Anthony DiMoro is CEO of Gamactica. He can be found on Twitter @AnthonyDiMoro.

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How to Get Found Online: 5 Tips for Small Business Owners in 2022

September 23, 2022 No Comments

Not all small businesses or bloggers have the capital to run massive paid marketing campaigns.  47% of small business owners handle marketing efforts on their own.

Many are on a tight budget and don’t know where to start. Once you have a website, its value primarily relies upon how well you can engage consumers.

Engaging initially through one channel creates an impression, leading to conversion opportunities and improved traffic of qualified visitors to the page. Visibility is critical when 70-80% of people research a small business before visiting or making a purchase from them.

There are many ways to boost your online presence between paid and organic channels. 

So, are you looking for some new ways to market your product or service?  We’ve got five proven methods that will help get the word out.

1) Optimize for Organic Search (aka SEO)

Organic SEO is (and should be) the foundation of your website traffic. 

Did you know that 68% of all trackable website traffic is sourced from organic traffic and Paid Search, vastly exceeding all other channels, including Display and Social Media?

When you know what your website users want, you can use that information in your paid and organic campaigns, your website, social media platforms, and any other channels.

So, how do you optimize your website’s SEO for organic search? 

Here’s how you can start:

Find the Right Keywords 

Keyword selection is vital to be successful with organic search. Using keyword research, you can identify queries searched by your potential customers, including products or services your business offers.

Create Quality Content 

Once you’ve decided on your keywords, you must create content supporting customer intent. 

You can create blog posts, product descriptions, and other content that resonates with potential customers.

If you don’t know what to write or aren’t exceptionally skilled at writing, there are several AI writing tools you can use to write for you.

Build Backlinks 

You need to build backlinks to improve organic traffic to your website.

Backlinks are links from other websites to your website. They’re essential because they help improve your site’s visibility and authority in search engines.

But how do you build backlinks? Get your site sourced by high authority and relevant websites. 

There is plenty of SEO software for small businesses that can help. 

2) Use Content Marketing to Your Advantage 

Some small business owners think content marketing is unnecessary for their business. 

After all, why invest time and money to create content when you’re running a small business? 

Why create content when you can focus on sales or leads?

Content marketing is about creating quality content to attract potential customers to your website. 

Content can come in different forms, but some of the most commonly used are blog posts (i.e., listicles, how-to articles), podcasts, and videos. 

Notably, 86% of marketers use blog post publishing as part of their content strategy. That is to say, it’s the most popular content format among marketers.

On the other hand, 94% of marketers agree that videos have helped increase user understanding of their product or service.

Either way, the critical element of content marketing is value.  What value does your content offer? 

Start With Value

If you’re unsure where to start, remember that when writing a blog post, recording a podcast, or shooting a video, your goal should be to provide value for your audience. 

Think about what you can offer and how it can stand out from competitors in the SERP (search engine results page). 

Stick to a Schedule

Anyone who has tried to improve their ranking on Google knows it is no easy task. 

Algorithm updates can make it feel like you are constantly playing catch-up, and it can be tough to know which strategies are effective and which are a waste of time. 

However, there is one thing that is universally accepted as a foundational element of online visibility: content. 

A website with high-quality, well-written content will always fare better in the search algorithms than a website with thin or duplicate content. This is where blog posting comes in. 

By regularly publishing new articles on your website, you are giving the search engines new material to index and helping to ensure that your website remains relevant. 

Of course, quality is more important than quantity, but even a short blog post can be beneficial. 

The next time you wonder how to improve your Google ranking, remember that content is still king.

SEO Opportunities

Another benefit of content marketing is that it opens up plenty of SEO opportunities. 

When you run a blog on your website, you can use it as an opportunity to improve SEO.

You have limitless opportunities to optimize and improve your website’s SEO by writing and publishing blog posts alone.

Every article you publish is an opportunity to engage with new potential customers and improve your website’s SEO. 

It is your chance not only to engage with potential customers but to build trust and authority in your niche.

3) Grow Your Social Reach

Suppose you’re not already utilizing social media platforms like Twitter, Facebook, TikTok, and LinkedIn to market your product or service. 

These digital marketing channels allow you to publish content for free and advertise your products and services cost-effectively. In that case, you’re missing out on a valuable opportunity to reach a wider audience. 

Creating and maintaining an online presence via social media is an excellent tool for boosting visibility and generating interest in what you have to offer.

There are many ways you can use social media to generate traffic and increase visibility for your website, but here are some of the most effective.

Share Your Blog Content 

One of the simplest and most effective ways to generate traffic from social media is to share your website’s content on social media platforms. 

This is especially effective if you have engaging and valuable content that is likely to be shared by other users.

Boost Posts

Organic social media reach is limited to the number of people who follow your company page. You can boost your posts if you want to reach a larger audience.

Boosting is a paid feature that allows you to promote your posts to people outside your follower base.

You can target specific demographics, interests, and even locations.

Boosted posts are a great way to generate more leads and sales from social media.

4) Get Those PPC Ads Up and Running

Paid advertising is not just a way to get your message out there but rather an investment many small businesses need to grow.

Curious about how you can generate more leads? 

Initially, it makes sense to focus on channels you can get started with little to no investment, including organic SEO and content marketing (which can be free). 

google ads

But eventually, even these cannot sustain growth without some paid campaigns too!

For immediate traffic and results, you can run pay-per-click advertising.

Paid ads allow you to target a specific audience and get your content in front of them immediately.

PPC is a great way to generate leads and sales quickly.  However, with quick results, the trade-off will be an investment.

PPC ads can be expensive, but if results are what you’re looking for, they’re worth it.

Facebook Ads

Despite the rise of other social media platforms, Facebook is still the largest, with 2.7 billion active monthly users compared to TikTok’s 1 billion active users. 

(Although, don’t underestimate the growth trajectory of TikTok.)

facebook budget stats
source: databox.com

Facebook Ads is one of the most popular channels for PPC advertising.

Within the platform, marketers, agencies, and SMBs reported that ads were the most effective way to reach their goals– above organic and boosted posts.

With Facebook Ads, you can target specific demographics, interests, and even locations.

Facebook Ads make it easy to reach your target audience and get your content in front of them.

However, it is important to note that Facebook ads have become less effective since the Cambridge Analytica scandal and the impacts of targeting and iOS updates.

Due to privacy concerns, many users have become weary of giving away their personal information.

As a result, Facebook ads may not be as effective as they once were. 

However, it is still a top PPC platform for agencies, marketers, and small businesses, with more than 60% of companies that increased their Facebook ad budgets in 2021 and then increased again in 2022.

Google Ads

Google Ads and Facebook Ads are PPC (pay-per-click) advertising. They both involve paying to have your content appear in front of a specific audience.

However, there are some critical differences between the two:

Google Ads is search marketing, while Facebook Ads is interruption marketing.

Search marketing is when you target people who are already interested in what you have to offer. 

They are actively searching for information about a specific topic, and with Google Ads, you show up as a result of their search.

Interruption marketing is when you target people who are not necessarily interested in what you have to offer. 

You interrupt them with your content, whether they like it or not.

Due to its nature, interruption marketing can be less effective than search marketing. People tend to ignore or block ads they don’t want to see.

However, interruption marketing can still be very successful if done correctly. It just requires more effort on the part of the advertiser.

Google gives you three ways to get your ad in front of users and potential customers: 

  • Google search (and optional partner networks)
  • Google Display Network (ad banners on websites)
  • YouTube

Google Ads is an excellent option for businesses that want to generate leads and sales quickly. It is highly effective and can be very successful if done correctly.

Google has even reported a “conservative” estimate in 2022 that for every $ 1 a business spends on Google Ads, it received $ 8 in profit- an average of 800% ROI.

5) Analyze and Test 

It may seem like there are unlimited ways to get your message out, but the truth is that not every strategy will work for you. 

It can be challenging to analyze and test all the different marketing and advertising strategies. 

However, by doing so, you will be able to find the ones that work best for your business. 

Remember to Start Small

When starting in marketing and advertising, it’s important to start small. Trying to do too much at once can be overwhelming and ineffective.

Instead, focus on one channel and master it. Once you’ve got that down, move on to the next channel.

This way, you’ll be able to learn what works and what doesn’t and make the necessary changes to improve your results.

Conclusion 

Small businesses have many options for promotion and increasing online visibility.

These options include search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media marketing.

Each of these strategies has advantages and disadvantages, so choosing the ones that will work best for your business is important.

SEO is a long-term strategy that can take a while to see results. However, if done correctly, it can effectively improve your website’s rank in search engine results pages (SERPs).

PPC advertising is a great way to quickly get your content in front of a specific audience. However, it can be expensive and can quickly eat into your marketing budget.

Make sure you choose the marketing and advertising strategies that will work best for your business. 

Success in marketing and advertising requires a combination of the right strategies, effort, and dedication. 

However, by choosing the right strategies and analyzing and testing them regularly, you’ll be able to see success in no time.

The post How to Get Found Online: 5 Tips for Small Business Owners in 2022 first appeared on PPC Hero.

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How to safeguard your privacy while building your digital business

April 22, 2022 No Comments

How to safeguard your privacy while building your digital business

30-second summary:

  • The need to become a public persona in order to be a successful business owner is overrated
  • Contrary to popular belief, it is possible to create an anonymous digital entity while using a majority of efficient marketing strategies
  • The problem arises when you already have your personal data published and want to delete it – it is neither easy nor possible (given all the variety of archiving tools that are publicly accessible these days)
  • So how do you keep your life private while owning a successful online business?
  • How do you navigate this conundrum as your private content may still become public at any moment?

The internet is both, a boon and a bane, depending on – how you use it, and how others use it to interact with you. A lot of new businesses and side hustles emerged post the pandemic, while brick and mortar businesses started digitizing themselves. This has raised well-being challenges around how business owners and senior executives can separate work from their personal pockets over the internet. How can they ensure their privacy and online safety are strong while building a digital business footprint?

Here are a few things you should know about safeguarding your online identity from the internet:

1. Making your site anonymous

Digitizing your business while remaining anonymous is difficult but doable. Here are all the steps you need to take to create an anonymous blog. In essence:

  • You need to come up with an online pseudonym (a moniker as we used to call it back in the days when we were using forums and never used our real names around the web)
  • Set up a new email address and create your new public social media profiles representing your business
  • In addition, you will need to pay for domain privacy protection to prevent your phone, email, and address from being tied to your domain. Domain privacy protection replaces personal information with proxy info in the public WHOIS directory.
  • Make sure you are using an SSL certificate (which you can do for free)

I know we have been talking about transparency and authenticity and building your personal brand too much, so creating a successful anonymous site without exposing yourself seems almost like an unpopular choice.

Well, I believe there’s still a place for anonymity in social media, and you can still succeed without the cost of compromising your personal details to the public. You just need to take careful steps when using all kinds of marketing tactics – like blogging and social media marketing – in order to keep your private life – well – private.

Of course, that means, not posting family pictures on Instagram, and not telling personal stories, but there is still a wealth of opportunities, from SEO to PPC ads. With more personal tactics, like blogger outreach, you will likely have to come up with an alternative identity as no one likes anonymous emails or emails coming from a business.

There’s one thing to note here: For both ecommerce and SaaS businesses creating an anonymous business entity is doable. Of course, some of your customers may be curious who is behind your brand but if you have working contact information, it is not a huge issue. It is, of course, more challenging for a freelancing business, as most freelance marketplaces require your real name in order to join.

Some may argue about the possibility of anonymity in the context of E-A-T but in reality, it isn’t common knowledge how exactly Google translates its E-A-T requirements into a ranking algorithm. So far, I’ve seen plenty of websites with no humanized ‘About’ pages ranking, and ranking high. Besides, you can tell the story of your business without telling the personal story of its founder. 

The need to become a public persona in order to be a successful business owner is overrated. It is still a matter of choice. Technical SEO and high-quality backlinks, as well as the quality of content and properly performed keyword research – remain the three pillars of solid organic visibility. A well-done ‘About’ page can exist without personal branding as long as it conveys your business’ proposition, origin story, and conveys values that will resonate with your target consumers/audience.

2. Delete your public content from third-party platforms

Chances are, you have been contributing to several third-party platforms using your real name. It is only natural because there are a few powerful social media players (like Facebook and Quora) that have real-name policies in place preventing users from maintaining anonymity.

If at some point you decide that you don’t want that content to come up in search when anyone is searching for your name, what are your choices?

The hard truth is that removing your own content that you added to a third-party site is a challenge. Some platforms don’t even have tools for mass-deleting content from the platform. In the case of Quora, you will probably need to delete your own account in order to get rid of your content.

In some cases, like Reddit and Tumblr, even deleting your own account won’t help as your content will remain there assigned to a removed entity.

In case you are curious, here’s a break-through of major third-party content-based networks and how you can wipe your content off them in an easier way:

Third-party content- driven platform Any Way to Mass-Delete Content? Will the content be gone once you delete your entire account?
Reddit No No
Quora No Yes
(except for questions which are mostly anonymous)
Instagram Yes
(You can also make your profile private)
Twitter No
(However, you can make them all private/protected)
Yes
Facebook No (But you can make them all private/hidden) Yes
Pinterest No Yes
(but NOT re-pins other people make from your pins)
Tumblr Yes
(Using the mass post editor)
Not all
(Your group blog contributions will be kept)
Yelp No Yes
(But not instantly)
YouTube Yes
(You can mass-delete your comments and mass-hide your videos)
Yes

In summary, deleting your content from the web will take some work, and in some cases, it will not happen instantly. But it is better than saving future hours trying to block and delete spam communications targeted toward you and your business.

You can, of course, change your username on most of these networks to hide your real name but mind that your previous name will be still visible through the Wayback Machine and similar archiving tools, should anyone take the time to research.

3. Make your remaining accounts private

If you think going off the grid is an extreme sport and want to maintain some sort of social media presence to stay in touch with friends and family, simply make your accounts private. But remember that your name and profile picture may still be public and findable through Google, even when a profile is set to private.

Here’s an example of a private account on Instagram which still makes your name, username, description, profile picture, and website public, even for a non-logged-in viewer:

Safeguard your personal identity over the social media while growing a digital business- making your account private still keeps some parts of your profile visible

Generally, when a social media account is set to private, neither logged-in nor unregistered people cannot access your content or your friend list.

The culture of spontaneous sharing is going too strong: People publish and share private information without much consideration or without meaning any harm.

And let’s not forget about an always possible data breach risk that can land your personal information in the possession of hackers. From the past incidents, it is quite clear a social media platform is unlikely to even let their users know about the breach (they may do that but months after it happened, months after your private data may have ended up in the wrong hands).

That being said, deleting your accounts is probably a better – still not a perfect – option.

Conclusion

The truth is, once we start opening up our lives to the digital world, that private content gets wings of its own. It becomes very difficult to bring it under control and can easily spread without you even being aware.

If this is something of a concern to you, take at least some steps now: When starting a new business or digitizing your current one, keep your anonymity options in mind and make an informed decision as to what you want your customers to know about your personal life.


Ann Smarty is the Founder of Viral Content Bee, Brand and Community manager at Internet Marketing Ninjas. She can be found on Twitter @seosmarty.

Subscribe to the Search Engine Watch newsletter for insights on SEO, the search landscape, search marketing, digital marketing, leadership, podcasts, and more.

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The post How to safeguard your privacy while building your digital business appeared first on Search Engine Watch.

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How To Optimize Your, Google My Business Profile

April 18, 2022 No Comments

Want to make the most of your Google My Business profile? Here’s how to optimize it for better search engine visibility. The post How To Optimize Your, Google My Business Profile first appeared on PPC Hero.

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Is your business optimized for Google Discover? This guide is for you!

February 17, 2022 No Comments

30-second summary:

  • Would you turn down an opportunity to acquire new customers without breaking the bank?
  • Google Discover currently supports 800M users in exploration and is a great way to attract new audiences
  • Joe Dawson covers the “why” and “how” in this comprehensive Google Discover optimization guide

Even though spending on SEO plays such a major role in the online business sphere, most web admins spend their lives attempting to crack Google’s organic page ranking algorithms. As SEOs may or may not lose sleep over the latest updates, Google Discovery is surely a dreamy-eyed way to win more audiences.

What is Google Discover?

Discover is the brainchild that replaced Google Feed in 2018 and helps around  800M monthly active users with content exploration. Discover aims to push hand-selected news and articles directly to user feeds without the need for searching. Google builds a profile of users and supplies them with content considered relevant to individual interests.

Nothing is anonymous online, and we all leave digital trails of our fundamental interests. Just as your website offers opportunities to glean first-party data, so does Google. With the average person estimated to make at least three to four searches per day, that’s plenty of information to harvest.

Google Discover - a quick look

Source: Google Search Central

Google plays their cards close to their chest about how they build consumer profiles. Experts believe that the following are factored into the creation of these blueprints:

  • Search history unique to Google
  • Browser history of websites visited
  • Activity on any installed apps
  • Location, assuming this information has not been barred in settings

That’s certainly enough material to understand what a user may be interested in. Much like social media targeted advertising, Google knows what your audience wants to see and will do all it can to meet such desires through Discovery. It’s your responsibility to optimize your Discovery presence and ensure that your content is chosen to be pushed.

Why optimize Google Discover?

Discover attracts a loyal, returning audience to your website. It allows users to follow a particular brand or business, ensuring their content will always appear on their smartphone. Naturally, you need to earn this loyalty. The usual caveats apply here. Work to attract your target audience by speaking their language, delivering content that shows your brand can be relied upon.

Deliver content that shows people can rely on your brand - Google Discover optimization guide

Source: Marketing Charts

Perhaps more pertinently, Discover knows what users want to hear about – and delivers this in spades. Imagine that a user’s five most visited websites are for their local NFL team, a health food store in their town, a website specializing in tips for joggers, a website that sells running shoes, and a food blog packed with recipes. This suggests that the user in question enjoys sports and fitness. This individual’s Google Discovery feed will reflect this lifestyle.

Somebody with more sedentary hobbies may receive articles on the latest comings and goings on Netflix or technology and gadget news. If you optimize your content for Discover, it could be your website and articles that are pushed onto a smartphone. As Discover has an enviable CTR, this is not an opportunity to pass up.

How to optimize your website for Google Discover

Now that we’ve established that Discover fast-track site traffic, and by extension, conversions – how do you achieve this optimization? This fifteen-point checklist covers hints and tips to enhance your success rate.

1. Comply with Google’s policies

First thing’s first. Do not forget that Discover is a Google property, which means abiding by the search engine’s usual rules and regulations. In essence, that means continuing to follow organic SEO and page ranking practices.

As much as keeping on top of Google’s regular algorithm updates can sometimes feel like a full-time job, it remains necessary. To optimize the potential of Discover, your website must maintain standard white hat SEO protocols. If your dedication to improving page ranking and quality score slips, your content is less likely to be selected by Discover.

2. Create a Google My Business account

Here’s another quick and simple hack to help produce tangible results. Google always wants to provide users with the finest and most relevant connections. If you’re using Discover for ecommerce, the big G will consider a GMB account as a seal of quality. You’re likelier to be selected by Discover if you have an active profile – especially one that boasts organic, positive reviews.

3. Ensure mobile compatibility

When investigating different web design possibilities, highly prioritize mobile compatibility. This sounds like a no-brainer as Discovery is a mobile-centric tool, but you may be surprised at how many fall at this hurdle. Use Google’s Mobile Usability Report to check how your site is doing.

If you build your website through WordPress, consider taking advantage of the Web Stories plug-in. This is made for use on Google – after all, Web Stories even have their own segment on the search engine’s home page – and will often pique the curiosity of Discovery.

4. Feature larger images to create compelling UX and boost CTRs

You can even feature your card images in a large format by using the robots meta tag max-image-preview setting. This is a great way to gain more screen space and win audience attention that will drive CTR. According to Google, this increased a food blog’s CTR by 79 percent and drove a weekly magazine’s clicks by 332 percent across six months.

Google Discover optimization guide - use large images to drive CTR
Google Discover optimization guide – use large images to drive CTR

Source: Google Search Central

5. Find a unique niche and demonstrate your knowledge

Like when bidding for a plum PPC spot, popular keywords can create an extremely competitive environment in Discovery. Unless you’re among the major players in your industry, you risk being muscled out by more prominent names. For example, if you’re writing about sports, ESPN is always likelier to be selected to discuss the playoffs and significant incidents in a game.

That doesn’t mean that Discover is pointless, you’ll just need to think outside the box. Come up with a topic that could be less commonplace within your niches, such as a particular player, team, or set of stats. Discuss these at length, appealing to the regulations of the E-A-T algorithm, and the results will come.

6. Consider your target audience

Discover is designed to match the ideal content with the perfect audience. That needs to be considered when creating blog posts and similar copy. Take the time to build a picture of your target audience and use analytics to ensure you are appealing to them.

Based on the results, you may need to adjust your approach. For example, emotive language may attract one type of reader but deter users likelier to convert. Equally, you may find that you need to use less prose and more images to draw users you really want.

7. Master your headlines carefully

Over 14 percent of all Google text searches include a question. Embrace this in your headlines. If you pose a question, you’re likelier to be selected by Discovery and attract an audience’s attention.

All the same, never lose sight of Google’s quest for relevance. That means not trying to pull a bait and switch. A blog headlined “how to hire an app developer” needs to discuss the trials and tribulations of this very process. An article that says, “don’t bother – here is a DIY mobile app design guide to save money,” will not be embraced by Discovery.

8. Ensure your content is of the highest quality

We’ve just established that Google Discover has limited patience for clickbait, but you may be able to slip some of this material through the net.

You’ll quickly lose their trust and struggle to attract followers. The same applies to content that has not gone through a quality check process and is littered with typos and errors. Quality matters, so do not try to pull the wool over anybody’s eyes. Another way to create compelling, relevant content for your audience is by checking your Google search traffic and keyword research. This will help you distinguish and craft top-of-the-funnel (TOFU) content for key segments of the search journey and align it with the sales funnel.

9. Keep your finger on the pulse

News and current events are the bread and butter of Google Discover. On paper, Google will always look to deliver the latest and greatest news articles to users. Criticism has been leveled at Discover, claiming that it has been top-of-the-funnel (TOFU), but it still pays to remain relevant when attempting to appeal to algorithms.

Anecdotal evidence claims that Discover ranks some search terms that SEO does not, opening new opportunities. That does not mean that you should throw together a hot take on the latest Twitter controversy and wait for the clicks to roll in. If that flies in the face of your brand values, you’ll suffer in the longer term. Just avoid shying away from existing talking points that would add value to your audiences. Also, don’t hop on this bandwagon unless you have something valuable to say as a brand.

10. Encourage users to ‘heart’ you

If you have a captive audience outside of Discover, encourage them to follow you on this platform. Discover offers a heart icon that matches the purpose of a Facebook like, which is a direct way to show appreciation for the material.

If somebody follows an article from your site in their areas of interest, it will be noted on their Google profile. They are then likely to receive more content on the same subject from your brand – as are other, unrelated users that Google considers to have similar interests.

11. Increase your brand awareness

As an extension of the point above, users are prone to discover – and follow – your Discover profile if they are aware of your brand. Use your marketing campaigns to raise your Google Discover profile, steering people toward following you on here.

12. Regularly create and post new content

Discover is often looking for the newest insights and articles to share with users. As a result, a freshly published blog is much likelier to be selected than something penned weeks, months, or years previously – assuming it meets the quality standards we previously mentioned. Evergreen content occasionally gets picked up, but not as often.

Just be aware that articles selected by Discover tend to have a shorter shelf life than something penned with organic SEO in mind. You can still look to appeal to both markets. Discover can be just as helpful for an inbound marketing strategy. Just do not expect your blog to remain on the platform longer than three or four days.

13. Include images and videos in your content

Regardless of whether a picture is truly worth a thousand words, there is no denying that Discover looks to curate variety in its content. Websites that included images and video in their blog posts saw a much greater uptake in selection by Discover than those that relied on pure prose.

Quality matters just as much as quantity here. A quick video shot on your smartphone and shoehorned into your content will not cut the mustard. Discover looks for crisp, high-definition image quality in moving and static pictures alike, so always opt for the greatest resolution you can that retains mobile friendliness.

14. Interact on social media

Discover loves social engagement. As with organic SEO, Discover is likely to select and push content that attracts comments and shares on social media. This creates a chicken and egg scenario. Will your content go viral on social media because it was picked up by Discover, or did Discover push the content because it was gaining social media traction?

In truth, the order of events matters little. Discover can sit neatly alongside the likes of Facebook, Twitter, Instagram, and YouTube to bolster awareness of your content and amass an army of new followers. As always, this creates a snowball effect – the more followers you gain, the more strangers will have your content pushed to their appliances.

15. Track your analytics – and improve where necessary

Finally, as with your SEO performance, you should always keep an eye on your Google Discover traffic analytics. You’ll find this in your Search Console. Do not be alarmed if your Discover traffic looks low. It takes a couple of days for these visits to hit the report so things may change in time.

Discover may not be essential if you are still attracting attention through other means. But no website should ever turn down an opportunity to boost website traffic! So if your numbers are tracking lower than anticipated, revisit points one through fourteen and implement what you can to improve performance.


Joe Dawson is Director of strategic growth agency Creative.onl, based in the UK. He can be found on Twitter @jdwn.

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The post Is your business optimized for Google Discover? This guide is for you! appeared first on Search Engine Watch.

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14 Strategies to Promote Your Business Through PPC

January 18, 2022 No Comments

PPC strategies can drive quality traffic to your site. Check out how to use search-optimized keywords, target audience, attractive ad campaigns, and much more.

Read more at PPCHero.com
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Three organic search opportunities for your local business

October 1, 2021 No Comments

30-second summary:

  • Following pandemic-driven shopping trends, lots of local businesses had to explore online marketing opportunities
  • Google offers a few great ways for a local business to get found through organic search
  • Local 3 Pack is Google’s search element containing top three local businesses based on your search query.
  • To rank in the Local 3 Pack you need to ensure your Google My Business listing is complete and active
  • Third-party local business listings (like Yelp and Tripadvisor) may also drive some organic search visibility so it is a good idea to claim your business there
  • Hyperlocal content may help your business discovered by people who were not even searching to buy a local product or service, so produce relevant content on a regular basis

Local marketing has become even a more trending topic, following the pandemic-driven pandemic.

Lots of local businesses that used to rely on local foot traffic were forced to turn to the Internet to get found by customers.

That digital transformation brought this huge challenge to just about any local business – how to get found online. 

Step 1: Claim your business profile on Google My Business

Google offers huge organic search visibility to local businesses through the so-called Local 3 Pack that shows up on top of organic results when search intent reflects buying (or doing) something locally.

Local 3 pack is Google’s search element that includes three relevant businesses from Google Maps results:

Image source: Screenshot by the author

Ranking your business in the Local 3 Pack is no easy task. It heavily relies on proximity of those businesses to the customer’s current location.

However, there are a few things you can do to improve your local rankings:

  • Make sure you have a detailed (and original) description of your business and what it is you do.
  • Add your website (oftentimes Google would grab text from the associated website and rank a business based on that content). There are also a few great plugins allowing you to embed your local listing onto your website for better visibility.
  • Upload pictures and videos of your office and team
  • Add your products and services (Note: Services are not believed to have a huge (or any) impact on your local rankings but why not add those anyway)
  • Your business categories. Keep those categories as relevant as you can as they can harm your local rankings

Image source: Screenshot by the author

Most importantly: Keep an eye on your Google’s reviews

Business reviews are known to be crucial for your local (and hence Local 3 Pack) rankings, so make sure to keep an eye on your reviews and reply to all of them.

Note that Google may remove your review if they find you have been using manipulative or misleading tactics when getting those reviews, for example:

  • If that review is repeated across other business profiles on other sites (which, by the way, can be quite natural… I’ll be the one to admit that I may leave my favorite business the same review on a few platforms I am registered at. But again, I think we are talking about suspicious patterns here rather than one-on-one cases)
  • If you had a massive influx of reviews overnight
  • If Google suspects that you and your team are reviewing your business pretending to be clients.

While you may notice your competitors implement these manipulative tactics without no obviously negative impact on their rankings, I’d still suggest avoiding these at all costs. 

You can invite your customers to review your business on Google through a short URL that’s specific to your local business (and even note that on your business card). But you are not allowed to request positive (five-star) reviews or segment your customer base to only invite happy customers to review you.

If you have a budget, investing in ads on Google maps is also a great idea. This could bring in more customers and reviews.

Step 2: Claim your business profile everywhere else

While claiming your business is generally a good idea to get better control over your branded content, it also gives you additional organic exposure because those listings may rank in organic search results and bring additional exposure.

Hence, your next step is identifying important local directories (like Trip Advisor and Yelp)and claiming your business everywhere.

Here’s a huge list of those you can consider.

Image source: The Ultimate Free Business Directory List for the USA – Updated 2020 

Just about any local business out there will need to ensure a strong Yelp presence, for example, so that one will always be on top of your list. Yelp marketing is tricky but if you start getting reviews there, there’s a way to display those reviews on your site to boost your conversions.

When putting your business on maps…

  • Make sure your business name and address is consistent across all channels, including the phone number format
  • Complete all available fields and use all available characters! More content generally means higher rankings for your listings!
  • Monitor your listings for reviews, add updates, ensure your info is up-to-date!

Step 3: Develop a hyperlocal content strategy

Similar to how foot traffic works for a local business (passers-by may check a store out of curiosity), a well-planned content marketing strategy can drive customers who never intended to buy anything or didn’t know they needed you.

  • Describe (location-driven) problems your business solves. For instance, a Seattle hairdresser publishes an article on haircuts that work well in the windy or rainy climate.
  • Address some problems that are common in your area. These work best when they are timed to a particular seasonal trend. For instance, a bakery in Albany publishes a checklist of foods to store at home to prepare for a snowstorm.

Here are a few ideas for hyperlocal content:

  • Ideas for local vacations and where your business can be of help
  • Local events and how your brand participates
  • Local partnerships like local charities

Take note of local People Also Ask results because those are great sources of hyperlocal content.

Image source: Screenshot by the author

Generally, answering local questions is a great idea! 

Let’s take a look at this search query: “how far is Central Park from Times Square” 

People searching for this may not necessarily be looking to buy anything but there are still some opportunities here as your content may give them ideas on where to dine or stay.

Image source: Screenshot by the author

The beauty of hyperlocal content marketing is that your clients don’t have to be in the area to find your content: They may be planning a trip to your area and discover your business prior to going. This is something local maps placement won’t be able to help with.

Using semantic search is another good way to come up with hyperlocal content ideas because it will help you identify location-based keywords that are able to generate organic traffic. Here’s how semantic search works:

Image source: Screenshot by the author

Conclusion

Organic search provides quite a few opportunities for local businesses to generate traffic and get found by customers. Keep an eye on your local listings and keep creating hyperlocal content to generate relevant traffic for your local business. Good luck!

Ann Smarty is the Founder of Viral Content Bee, Brand and Community manager at Internet Marketing Ninjas. She can be found on Twitter @seosmarty.

Subscribe to the Search Engine Watch newsletter for insights on SEO, the search landscape, search marketing, digital marketing, leadership, podcasts, and more.

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The post Three organic search opportunities for your local business appeared first on Search Engine Watch.

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LOVE unveils a modern video messaging app with a business model that puts users in control

August 26, 2021 No Comments

A London-headquartered startup called LOVE, valued at $ 17 million following its pre-seed funding, aims to redefine how people stay in touch with close family and friends. The company is launching a messaging app that offers a combination of video calling as well as asynchronous video and audio messaging, in an ad-free, privacy-focused experience with a number of bells and whistles, including artistic filters and real-time transcription and translation features.

But LOVE’s bigger differentiator may not be its product alone, but rather the company’s mission.

LOVE aims for its product direction to be guided by its user base in a democratic fashion as opposed to having the decisions made about its future determined by an elite few at the top of some corporate hierarchy. In addition, the company’s longer-term goal is ultimately to hand over ownership of the app and its governance to its users, the company says.

These concepts have emerged as part of bigger trends towards a sort of “Web 3.0,” or next phase of internet development, where services are decentralized, user privacy is elevated, data is protected and transactions take place on digital ledgers, like a blockchain, in a more distributed fashion.

LOVE’s founders are proponents of this new model, including serial entrepreneur Samantha Radocchia, who previously founded three companies and was an early advocate for the blockchain as the co-founder of Chronicled, an enterprise blockchain company focused on the pharmaceutical supply chain.

As someone who’s been interested in emerging technology since her days of writing her anthropology thesis on currency exchanges in “Second Life’s” virtual world, she’s now faculty at Singularity University, where she’s given talks about blockchain, AI, Internet of Things, Future of Work, and other topics. She’s also authored an introductory guide to the blockchain with her book “Bitcoin Pizza.”

Co-founder Christopher Schlaeffer, meanwhile, held a number of roles at Deutsche Telekom, including chief product & innovation officer, corporate development officer and chief strategy officer, where he along with Google execs introduced the first mobile phone to run Android. He was also chief digital officer at the telecommunication services company VEON.

The two crossed paths after Schlaeffer had already begun the work of organizing a team to bring LOVE to the public, which includes co-founders Chief Technologist Jim Reeves, also previously of VEON, and Chief Designer Timm Kekeritz, previously an interaction designer at international design firm IDEO in San Francisco, design director at IXDS and founder of design consultancy Raureif in Berlin, among other roles.

Image Credits: LOVE

Explained Radocchia, what attracted her to join as CEO was the potential to create a new company that upholds more positive values than what’s often seen today — in fact, the brand name “LOVE” is a reference to this aim. She was also interested in the potential to think through what she describes as “new business models that are not reliant on advertising or harvesting the data of our users,” she says.

To that end, LOVE plans to monetize without any advertising. While the company isn’t ready to explain its business model in full, it would involve users opting in to services through granular permissions and membership, we’re told.

“We believe our users will much rather be willing to pay for services they consciously use and grant permissions to in a given context than have their data used for an advertising model which is simply not transparent,” says Radocchia.

LOVE expects to share more about the model next year.

As for the LOVE app itself, it’s a fairly polished mobile messenger offering an interesting combination of features. Like any other video chat app, you can video call with friends and family, either in one-on-one calls or in groups. Currently, LOVE supports up to five call participants, but expects to expand that as it scales. The app also supports video and audio messaging for asynchronous conversations. There are already tools that offer this sort of functionality on the market, of course — like WhatsApp, with its support for audio messages, or video messenger Marco Polo. But they don’t offer quite the same expanded feature set.

Image Credits: LOVE

For starters, LOVE limits its video messages to 60 seconds, for brevity’s sake. (As anyone who’s used Marco Polo knows, videos can become a bit rambling, which makes it harder to catch up when you’re behind on group chats.) In addition, LOVE allows you to both watch the video content as well as read the real-time transcription of what’s being said — the latter which comes in handy not only for accessibility’s sake, but also for those times you want to hear someone’s messages but aren’t in a private place to listen or don’t have headphones. Conversations can also be translated into 50 languages.

“A lot of the traditional communication or messenger products are coming from a paradigm that has always been text-based,” explains Radocchia. “We’re approaching it completely differently. So while other platforms have a lot of the features that we do, I think that…the perspective that we’ve approached it has completely flipped it on its head,” she continues. “As opposed to bolting video messages on to a primarily text-based interface, [LOVE is] actually doing it in the opposite way and adding text as a sort of a magically transcribed add-on — and something that you never, hopefully, need to be typing out on your keyboard again,” she adds.

The app’s user interface, meanwhile, has been designed to encourage eye-to-eye contact with the speaker to make conversations feel more natural. It does this by way of design elements where bubbles float around as you’re speaking and the bubble with the current speaker grows to pull your focus away from looking at yourself. The company is also working with the curator of Serpentine Gallery in London, Hans Ulrich-Obrist, to create new filters that aren’t about beautification or gimmicks, but are instead focused on introducing a new form of visual expression that makes people feel more comfortable on camera.

For the time being, this has resulted in a filter that slightly abstracts your appearance, almost in the style of animation or some other form of visual arts.

The app claims to use end-to-end encryption and the automatic deletion of its content after seven days — except for messages you yourself recorded, if you’ve chosen to save them as “memorable moments.”

“One of our commitments is to privacy and the right-to-forget,” says Radocchia. “We don’t want to be or need to be storing any of this information.”

LOVE has been soft-launched on the App Store, where it’s been used with a number of testers and is working to organically grow its user base through an onboarding invite mechanism that asks users to invite at least three people to join. This same onboarding process also carefully explains why LOVE asks for permissions — like using speech recognition to create subtitles.

LOVE says its valuation is around $ 17 million USD following pre-seed investments from a combination of traditional startup investors and strategic angel investors across a variety of industries, including tech, film, media, TV and financial services. The company will raise a seed round this fall.

The app is currently available on iOS, but an Android version will arrive later in the year. (Note that LOVE does not currently support the iOS 15 beta software, where it has issues with speech transcription and in other areas. That should be resolved next week, following an app update now in the works.)


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