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Tag: Industry

Looking to Learn More About the PPC Industry? Look no further, Hero Conf. is here!

November 17, 2021 No Comments

Are you a PPC expert looking for actionable training? Look no further, Hero Conf is the event for you! Here are some things you can expect when joining 40+ Paid Search experts.

Read more at PPCHero.com
PPC Hero


Industry experts bullish on $500M KKR investment in Box, but stock market remains skeptical

April 11, 2021 No Comments

When Box announced it was getting a $ 500 million investment from private equity firm KKR this morning, it was hard not to see it as a positive move for the company. It has been operating under the shadow of Starboard Value, and this influx of cash could give it a way forward independent of the activist investors.

Industry experts we spoke to were all optimistic about the deal, seeing it as a way for the company to regain control, while giving it a bushel of cash to make some moves. However, early returns from the stock market were not as upbeat as the stock price was plunging this morning.

Alan Pelz-Sharpe, principal analyst at Deep Analysis, a firm that follows the content management market closely, says that it’s a significant move for Box and opens up a path to expanding through acquisition.

“The KKR move is probably the most important strategic move Box has made since it IPO’d. KKR doesn’t just bring a lot of money to the deal, it gives Box the ability to shake off some naysayers and invest in further acquisitions,” Pelz-Sharpe told me, adding “Box is no longer a startup its a rapidly maturing company and organic growth will only take you so far. Inorganic growth is what will take Box to the next level.”

Dion Hinchcliffe, an analyst at Constellation Research, who covers the work-from-home trend and the digital workplace, sees it similarly, saying the investment allows the company to focus longer term again.

“Box very much needs to expand in new markets beyond its increasingly commoditized core business. The KKR investment will give them the opportunity to realize loftier ambitions long term so they can turn their established market presence into a growth story,” he said.

Pelz-Sharpe says that it also changes the power dynamic after a couple of years of having Starboard pushing the direction of the company.

“In short, as a public company there are investors who want a quick flip and others that want to grow this company substantially before an exit. This move with KKR potentially changes the dynamic at Box and may well put Aaron Levie back in the driver’s seat.”

Josh Stein, a partner at DFJ and early investor in Box, who was a longtime board member, says that it shows that Box is moving in the right direction.

“I think it makes a ton of sense. Management has done a great job growing the business and taking it to profitability. With KKR’s new investment, you have two of the top technology investors in the world putting significant capital into going long on Box,” Stein said.

Perhaps Stein’s optimism is warranted. In its most recent earnings report from last month, the company announced revenue of $ 198.9 million, up 8% year-over-year with FY2021 revenue closing at $ 771 million up 11%. What’s more, the company is cash-flow positive, and has predicted an optimistic future outlook.

“As previously announced, Box is committed to achieving a revenue growth rate between 12-16%, with operating margins of between 23-27%, by fiscal 2024,” the company reiterated in a statement this morning.

Investors remains skeptical, however, with the company stock price getting hammered this morning. As of publication the share price was down more than 9%. At this point, market investors may be waiting for the next earnings report to see if the company is headed in the right direction. For now, the $ 500 million certainly gives the company options, regardless of what Wall Street thinks in the short term.


Enterprise – TechCrunch


The Importance of Educating Clients in the PPC Marketing Industry

February 27, 2021 No Comments

When a Search Marketing Agency pitches a new client, they may provide them a complimentary audit, initial strategy overview, competitive analysis, etc… However, once the client signs on the dotted line and the work begins, more often than not, overt time the client slips into the dark with regard to the specifics. These specifics consist of the day-to-day “blocking and tackling” of PPC. (keyword matching, search queries, ctr%, quality score, competitive bidding, affiliate hijacking, etc…). When something goes wrong with an account (and is always does), the PPC Marketer/Agency needs to explain the cause and effect and it is that situation where the client needs to know what they hell they are talking about.

In this post, I will discuss some specific instances where it’s in the best interest of both parties to educate one another in order to not only grow the business, but to keep the relationship from turning sour.

Discuss What Metrics Matter Most

Regardless of how seasoned a client/prospect might be with regard to “PPC metric lingo”, it’s in the best interest of both parties to explain which metrics matter the most and why. Sometimes, Adwords metrics such as interactions, engagement rates, etc… are not exactly accurate on measuring success. Success is should identified by conversions. For example, take this scenario.

  • Increased Impressions: In general, one might think this is a good thing but depending on the targeting and platform, absolutely NOT and here’s why.
    • Search Networks: More impressions can reduce the CTR% which in turn lower Quality Score and hence, result in higher costs and worse AVG Position. This also results in additional “irrelevant” traffic that will drive up budgets and lower the overall Cost/Conversion.
    • Display Networks: Depending on the bidding options, (especially CPM) an increase in impressions will only drive up costs. Need to make sure CPC is set to this option.

The Influence of Competitors:

When a company enters the world of PPC Marketing, they will encounter competitors not only bidding on similar keywords, but also their “sacred” brand terms and this can have a detrimental effect on the overall performance of the account. It’s important to keep a watchful eye on this and develop strategies to counteract this problem. Here are some strategies to protect the brand:

  • Make sure the client files their trademark with Google to ensure no one else can use their trademarked term in text Ads.
  • Send an email/letter to all Affiliates and Resellers that they are NOT permitted to bid on the trademarked name in any of their Text/Banner Ads.
  • Contact competitors directly and ask them to stop bidding on their trademark terms. (if they do not oblige, getting legal assistance would be beneficial)

Attribution of other Online or Offline Advertising

Attribution can be a tricky thing to interpret, especially to a client, but it’s imperative to tell a story that makes sense. Understanding attribution varies depending on the life cycle of the client (history, offline advertising, social media presence, etc..). Typically, a new advertiser will have to rely on “non-brand” terms to drive the most relevant traffic to their product or service. Once history as been accumulated and more people get familiar with the brand, consumers will ultimately type in their brand name (Search Engine, Direct/Bookmark) to get to their site.

The client needs to understand that it will take time to grow their brand and that this is a revolving cycles. For example, “non-branded” terms are more costly and do not provide many conversions so we automatically want to pause the campaign. Bad Idea! Quite often, the “non-brand” terms are the first point of contact that introduce the brand. Yes, it costs more money, does not result in an immediate conversion, but over time it’s what generated the customer.

Importance of “After-the-Click”

Perfecting the fundamentals of Quality Score in a campaign is a good thing. Buuuut….. it’s only half the battle. The other half is persuading the customer to take an action and frankly that is the only thing that matters here. Even though the term “after-the-click” is simple in its meaning, execution is another story. It is this strategic obstacle that can be achieved, but requires constant and intelligent testing to ensure maximum effectiveness. Bottom line: The client needs to understand that in order to maximize their Ad dollars, they will need to the invest time and money into these strategies. The following Tactics would include:

  • A/B Landing Page Testing
  • Cart/Form Testing
  • Audience Testing
  • Promotion/Offer Testing

The Trust Factor:

It’s very easy for customers to trust the platform that they are advertising on. There is this “fuzzy / comfortable” feeling that if Google recommends it, then it must be a good strategy. However, I would strongly recommend that any of the Google’s Opportunities  (even though sometimes justified) need to be viewed as a just a suggestion, not an immediate decision. Remember, Google is a lucrative business because they want advertisers to spend more money with them. Increasing traffic and spend may sound good on paper, but they do not come with any guarantees in terms of conversions. When appropriate, clients need to understand the difference.

In Conclusion:

There is a “fine-line” that needs to be met where Agencies need to maintain control the PPC Accounts, while allowing the client to continue to interact and take part in the overall strategy. One way to overcome any potential issues is to educate them on all of the intricacies that may occur throughout the client-agency relationship. Once the client has developed a good rapport with the agency, it becomes easier to properly manage their performance expectations.


Digital Marketing Agency | Google Ads Consultant


More chip industry action as Marvell is acquiring Inphi for $10B

November 1, 2020 No Comments

It’s been quite a time for chip industry consolidation, and today Marvell joined the acquisition parade when it announced it is acquiring Inphi in a combination of stock and cash valued at approximately $ 10 billion, according to the company.

Marvell CEO Matt Murphy believes that by adding Inphi, a chip maker that helps connect internal servers in cloud data centers, and then between data centers, using fiber cabling, it will complement Marvell’s copper-based chip portfolio and give it an edge in developing more future-looking use cases where Inphi shines.

“Our acquisition of Inphi will fuel Marvell’s leadership in the cloud and extend our 5G position over the next decade,” Murphy said in a statement.

In the classic buy versus build calculus, this acquisition uses the company’s cash to push it in new directions without having to build all this new technology. “This highly complementary transaction expands Marvell’s addressable market, strengthens customer base and accelerates Marvell’s leadership in hyperscale cloud data centers and 5G wireless infrastructure,” the company said in a statement.

It’s been a busy time for the chip industry as multiple players are combining, hoping for a similar kind of lift that Marvell sees with this deal. In fact, today’s announcement comes in the same week AMD announced it was acquiring Xilinx for $ 35 billion and follows Nvidia acquiring ARM for $ 40 billion last month. The three deals combined come to a whopping $ 85 billion.

There appears to be prevailing wisdom in the industry that by combining forces and using the power of the checkbook, these companies can do more together than they can by themselves.

Certainly Marvell and Inphi are suggesting that. As they highlighted, their combined enterprise value will be more than $ 40 billion, with hundreds of millions of dollars in market potential. All of this of course depends on how well these combined entities work together, and we won’t know that for some time.

For what it’s worth, the stock market appears unimpressed with the deal, with Marvell’s stock down more than 7% in early trading — but Inphi stock is being bolstered in a big way by the announcement, up almost 23% this morning so far.

The deal, which has been approved by both companies’ boards, is expected to close by the second half of 2021, subject to shareholder and regulatory approval.


Enterprise – TechCrunch


CEO’s take on emerging industry trends and strategies: Q&A with Moz’s Sarah Bird

October 21, 2020 No Comments

30-second summary:

  • Hyperlocal SEO will help struggling communities salvage their local businesses.
  • Moz surveyed over 1,400 local business marketers and more than half said they plan to implement Google’s new features to support COVID-19 affected businesses.
  • Five under-rated yet crucial parameters marketers need to stay on top of.
  • Sarah Bird’s special tips to optimize audience engagement at various marketing touchpoints.
  • The best things you can do for landing pages is….?
  • Dive in for these golden nuggets and a lot more.

2020 has hit the reset button for the world in many ways adding more wheels to digital marketers’ and brands’ “car of struggles” for success. SEO is somewhat looked at as a game of Russian roulette where you win some and you lose some, and COVID-19 hasn’t made this any easier. To help you hit bull’s eye and add an extra push to your digital strategies, we caught up with Moz’s CEO, Sarah Bird to uncover emerging trends in the search scape, SEO, audience behaviors, and more!

Sarah Bird Q&A on emerging SEO and industry trends 2020
Sarah Bird, CEO of Moz

Q. What technologies, tools, and audience behaviors do you see shape up as 2020 progresses. If you were to draw a line between the temporary and ones that are here to stay, what would it be? 

Sarah Bird: Hyperlocal search has been important for years. 2020 has only increased its merit.

COVID-19 has made active local business listings management more vital than ever before. Communities struggling to keep themselves supplied and cared for in changed conditions must depend on the internet as a crucial resource, and when business listings can quickly communicate to them what’s available, where, when, and how, that’s truly important.

With Google rolling out new features that allow business owners to share updates about curbside pickup, home delivery, or special hours for vulnerable populations directly on their listings, customers can access convenient information with a simple search. We surveyed over 1,400 local business marketers and more than half said they plan to implement such services permanently. Aside from being absolutely necessary this year, businesses recognize that the investment in ecommerce should not simply be for the short-term, but should be able to accommodate their business and customers in the long-term.

Q. If you were to pick the hero of Moz’s local and international SEO strategy for the rest of 2020, what would it be? 

Sarah Bird: Reputation management will be crucial for local SEO strategy during 2020. We offer reputation management features through Moz Local that we urge users to leverage. 

Some of the most valuable features of Moz Local at this time are review alerts that allow you to quickly facilitate complaint resolution and response rating for quality control. During hectic times, customers are more emotional — this can either work for or against you. Should you receive a poor review during this time, it’s imperative that you respond quickly and empathetically.

Moz Local also offers a sentiment analysis feature that shows the most commonly used words for each of your star ratings. This can be useful in deciphering exactly what customers are finding important during this time.

Q. What five under-rated yet crucial parameters do marketers need to stay on top of to ensure that their brand has positively influenced their customers/target audiences?

  1. Keywords: Understanding your own keywords and those of your competitors ensures marketers have a plan in place to secure visibility on a brand’s offerings or content. 
  2. External links: These are an important source of ranking power in a SERP.
  3. Differentiation: Framing content correctly is key to reaching target audiences. Sometimes that means presenting contrarian ideas, as described by Caroline Forsey of HubSpot. 
  4. Omnichannel communication: Not all of your readers are going to read and engage via laptop or mobile, but be sure to consider how SEO is involved in your social media strategy.
  5. Outcome alignment: SEO goals don’t always have to focus on clicks. Ensure your marketing team is aligned on how content or a topic should be engaged, as it could mean that your ideal outcome is answering your customer’s question directly within the SERP. 

Q. What are the best ways to use entities that can leverage BERT, add more dimensions to keyword strategy, content, and the overall digital presence? 

Sarah Bird: I don’t encourage SEOs or marketers to optimize for BERT. There are too many variables to develop an effective strategy toward this model.

Instead, marketers should continue the focus on the overarching goal of creating excellent content that holistically understands and meets the intent of users. This is no small feat and requires an intense understanding of your business, your audience, and how the two intertwine. Creating world-class content that’s data-driven, timely, and empathetic to the audience will prove to be far more effective than focusing on this specific component of an algorithmic change from Google.

Q. Tips to optimize audience engagement at marketing touchpoints like emails, landing pages, and social media?

Sarah Bird: Each of these touchpoints are important for a business’s SEO strategy. These aren’t tactics that can be tacked on — they all have a powerful impact. 

Email marketing delivers some of the highest ROI, generating $ 38 for every $ 1 spent. When it comes to emails, call-to-actions must be clear. Consider which landing pages you’re sending people to and whether they’re appropriate to improve bounce rates.

Social shares of a brand’s content have a high correlation to ranking (as described by our own Cyrus Shepard.) As with everything in SEO, a focus should be put on the keywords used as well as the medium of the content being put out and whether or not it’s optimized.

High-converting landing pages may lead to high bounce rates, which could negatively impact SEO. Rand Fishkin actually addressed this exact issue in a Whiteboard Friday. The best things you can do for landing pages is – focus on high-conversion long-tail keywords and to provide keyword-based content.

Feel free to share your thoughts on our interview and the emerging trends, drop a comment!

The post CEO’s take on emerging industry trends and strategies: Q&A with Moz’s Sarah Bird appeared first on Search Engine Watch.

Search Engine Watch


The Travel Industry Landscape in 2020: How PPC Strategy Evolves

September 9, 2020 No Comments

In 2020, travel looks different. This shift requires new PPC strategies as search terms evolve, travel patterns change, and the industry fights for survival.

Read more at PPCHero.com
PPC Hero


Industry experts say it’s full speed ahead as Snowflake files S-1

August 25, 2020 No Comments

When Snowflake filed its S-1 ahead of an upcoming IPO yesterday, it wasn’t exactly a shock. The company which raised $ 1.4 billion had been valued at $ 12.4 billion in its last private raise in February. CEO Frank Slootman, who had taken over from Bob Muglia in May last year, didn’t hide the fact that going public was the end game.

When we spoke to him in February at the time of his mega $ 479 million raise, he was candid about the fact he wanted to take his company to the next level, and predicted it could happen as soon as this summer. In spite of the pandemic and the economic fallout from it, the company decided now was the time to go — as did 4 other companies yesterday including J Frog, Sumo Logic, Unity and Asana.

If you haven’t been following this company as it went through its massive private fund raising process, investors see a company taking a way to store massive amounts of data and moving it to the cloud. This concept is known as a cloud data warehouse as it it stores immense amounts of data.

While the Big 3 cloud companies all offer something similar, Snowflake has the advantage of working on any cloud, and at a time where data portability is highly valued, enables customers to shift data between clouds.

We spoke to several industry experts to get their thoughts on what this filing means for Snowflake, which after taking a blizzard of cash, has to now take a great idea and shift it into the public markets.

Pandemic? What pandemic?

Big market opportunities usually require big investments to build companies that last, that typically go public, and that’s why investors were willing to pile up the dollars to help Snowflake grow. Blake Murray, a research analyst at Canalys says the pandemic is actually working in the startup’s favor as more companies are shifting workloads to the cloud.

“We know that demand for cloud services is higher than ever during this pandemic, which is an obvious positive for Snowflake. Snowflake also services multi-cloud environments, which we see in increasing adoption. Considering the speed it is growing at and the demand for its services, an IPO should help Snowflake continue its momentum,” Murray told TechCrunch.

Leyla Seka, a partner at Operator Collective, who spent many years at Salesforce agrees that the pandemic is forcing many companies to move to the cloud faster than they might have previously. “COVID is a strange motivator for enterprise SaaS. It is speeding up adoption in a way I have never seen before,” she said.

It’s clear to Seka that we’ve moved quickly past the early cloud adopters, and it’s in the mainstream now where a company like Snowflake is primed to take advantage. “Keep in mind, I was at Salesforce for years telling businesses their data was safe in the cloud. So we certainly have crossed the chasm, so to speak and are now in a rapid adoption phase,” she said.

So much coopetition

The fact is Snowflake is in an odd position when it comes to the big cloud infrastructure vendors. It both competes with them on a product level, and as a company that stores massive amounts of data, it is also an excellent customer for all of them. It’s kind of a strange position to be in says Canalys’ Murray.

“Snowflake both relies on the infrastructure of cloud giants — AWS, Microsoft and Google — and competes with them. It will be important to keep an eye on the competitive dynamic even although Snowflake is a large customer for the giants,” he explained.

Forrester analyst Noel Yuhanna agrees, but says the IPO should help Snowflake take on these companies as they expand their own cloud data warehouse offerings. He added that in spite of that competition, Snowflake is holding its own against the big companies. In fact, he says that it’s the number one cloud data warehouse clients inquire about, other than Amazon RedShift. As he points out, Snowflake has some key advantages over the cloud vendors’ solutions.

“Based on Forrester Wave research that compared over a dozen vendors, Snowflake has been positioned as a Leader. Enterprises like Snowflake’s ease of use, low cost, scalability and performance capabilities. Unlike many cloud data warehouses, Snowflake can run on multiple clouds such as Amazon, Google or Azure, giving enterprises choices to choose their preferred provider.”

Show them more money

In spite of the vast sums of money the company has raised in the private market, it had decided to go public to get one final chunk of capital. Patrick Moorhead, founder and principal analyst at Moor Insight & Strategy says that if the company is going to succeed in the broader market, it needs to expand beyond pure cloud data warehousing, in spite of the huge opportunity there.

“Snowflake needs the funding as it needs to expand its product footprint to encompass more than just data warehousing. It should be focused less on niches and more on the entire data lifecycle including data ingest, engineering, database and AI,” Moorhead said.

Forrester’s Yuhanna agrees that Snowflake needs to look at new markets and the IPO will give it the the money to do that. “The IPO will help Snowflake expand it’s innovation path, especially to support new and emerging business use cases, and possibly look at new market opportunities such as expanding to on-premises to deliver hybrid-cloud capabilities,” he said.

It would make sense for the company to expand beyond its core offerings as it heads into the public markets, but the cloud data warehouse market is quite lucrative on its own. It’s a space that has required a considerable amount of investment to build a company, but as it heads towards its IPO, Snowflake is should be well positioned to be a successful company for years to come.


Enterprise – TechCrunch


The Importance of Educating Clients in the PPC Marketing Industry

July 1, 2020 No Comments

When a Search Marketing Agency pitches a new client, they may provide them a complimentary audit, initial strategy overview, competitive analysis, etc… However, once the client signs on the dotted line and the work begins, more often than not, overt time the client slips into the dark with regard to the specifics. These specifics consist of the day-to-day “blocking and tackling” of PPC. (keyword matching, search queries, ctr%, quality score, competitive bidding, affiliate hijacking, etc…). When something goes wrong with an account (and is always does), the PPC Marketer/Agency needs to explain the cause and effect and it is that situation where the client needs to know what they hell they are talking about.

In this post, I will discuss some specific instances where it’s in the best interest of both parties to educate one another in order to not only grow the business, but to keep the relationship from turning sour.

Discuss What Metrics Matter Most

Regardless of how seasoned a client/prospect might be with regard to “PPC metric lingo”, it’s in the best interest of both parties to explain which metrics matter the most and why. Sometimes, Adwords metrics such as interactions, engagement rates, etc… are not exactly accurate on measuring success. Success is should identified by conversions. For example, take this scenario.

  • Increased Impressions: In general, one might think this is a good thing but depending on the targeting and platform, absolutely NOT and here’s why.
    • Search Networks: More impressions can reduce the CTR% which in turn lower Quality Score and hence, result in higher costs and worse AVG Position. This also results in additional “irrelevant” traffic that will drive up budgets and lower the overall Cost/Conversion.
    • Display Networks: Depending on the bidding options, (especially CPM) an increase in impressions will only drive up costs. Need to make sure CPC is set to this option.

The Influence of Competitors:

When a company enters the world of PPC Marketing, they will encounter competitors not only bidding on similar keywords, but also their “sacred” brand terms and this can have a detrimental effect on the overall performance of the account. It’s important to keep a watchful eye on this and develop strategies to counteract this problem. Here are some strategies to protect the brand:

  • Make sure the client files their trademark with Google to ensure no one else can use their trademarked term in text Ads.
  • Send an email/letter to all Affiliates and Resellers that they are NOT permitted to bid on the trademarked name in any of their Text/Banner Ads.
  • Contact competitors directly and ask them to stop bidding on their trademark terms. (if they do not oblige, getting legal assistance would be beneficial)

Attribution of other Online or Offline Advertising

Attribution can be a tricky thing to interpret, especially to a client, but it’s imperative to tell a story that makes sense. Understanding attribution varies depending on the life cycle of the client (history, offline advertising, social media presence, etc..). Typically, a new advertiser will have to rely on “non-brand” terms to drive the most relevant traffic to their product or service. Once history as been accumulated and more people get familiar with the brand, consumers will ultimately type in their brand name (Search Engine, Direct/Bookmark) to get to their site.

The client needs to understand that it will take time to grow their brand and that this is a revolving cycles. For example, “non-branded” terms are more costly and do not provide many conversions so we automatically want to pause the campaign. Bad Idea! Quite often, the “non-brand” terms are the first point of contact that introduce the brand. Yes, it costs more money, does not result in an immediate conversion, but over time it’s what generated the customer.

Importance of “After-the-Click”

Perfecting the fundamentals of Quality Score in a campaign is a good thing. Buuuut….. it’s only half the battle. The other half is persuading the customer to take an action and frankly that is the only thing that matters here. Even though the term “after-the-click” is simple in its meaning, execution is another story. It is this strategic obstacle that can be achieved, but requires constant and intelligent testing to ensure maximum effectiveness. Bottom line: The client needs to understand that in order to maximize their Ad dollars, they will need to the invest time and money into these strategies. The following Tactics would include:

  • A/B Landing Page Testing
  • Cart/Form Testing
  • Audience Testing
  • Promotion/Offer Testing

The Trust Factor:

It’s very easy for customers to trust the platform that they are advertising on. There is this “fuzzy / comfortable” feeling that if Google recommends it, then it must be a good strategy. However, I would strongly recommend that any of the Google’s Opportunities  (even though sometimes justified) need to be viewed as a just a suggestion, not an immediate decision. Remember, Google is a lucrative business because they want advertisers to spend more money with them. Increasing traffic and spend may sound good on paper, but they do not come with any guarantees in terms of conversions. When appropriate, clients need to understand the difference.

In Conclusion:

There is a “fine-line” that needs to be met where Agencies need to maintain control the PPC Accounts, while allowing the client to continue to interact and take part in the overall strategy. One way to overcome any potential issues is to educate them on all of the intricacies that may occur throughout the client-agency relationship. Once the client has developed a good rapport with the agency, it becomes easier to properly manage their performance expectations.


Digital Marketing Agency | Google Ads Consultant


Newzoo forecasts 2020 global games industry will reach $159 billion

June 27, 2020 No Comments

Games and esports analytics firm Newzoo released its highly cited annual report on the size and state of the video gaming industry yesterday. The firm is predicting 2020 global game industry revenue from consumers of $ 159.3 billion, a 9.3% increase year-over-year. Newzoo predicts the market will surpass $ 200 billion by the end of 2023.

Importantly, the data excludes in-game advertising revenue (which surged +59% during COVID-19 lockdowns, according to Unity) and the market of gaming digital assets traded between consumers. Advertising within games is a meaningful source of revenue for many mobile gaming companies. In-game ads in just the U.S. drove roughly $ 3 billion in industry revenue last year, according to eMarketer.

To compare with gaming, the global markets for other media and entertainment formats are:

Counting gamers

Of 7.8 billion people on the planet, 4.2 billion (53.6%) of whom have internet connectivity, 2.69 billion will play video games this year, and Newzoo predicts that number to reach three billion in 2023. It broke down the current geographic distribution of gamers as:

  • 1,447 million (54%) in Asia-Pacific
  • 386 million (14%) in Europe
  • 377 million (14%) in Middle East & Africa
  • 266 million (10%) in Latin America
  • 210 million (8%) in North America


    Social – TechCrunch


ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap

June 20, 2020 No Comments

30-second summary:

  • Knowledge gap stands as the biggest challenge for AI technology adoption and implementation
  • Our AI Summit 2020 is a cost-free event that aims to equip marketers with the much needed knowledge to adopt AI, realize AI’s true power, and know how to create strategies that can create huge competitive advantages.
  • Brian Solis, IBM Watson Advertising, Adobe and Esri are our headline speakers
  • More details on why marketers can’t afford to miss this golden opportunity

Artificial intelligence (AI) has long been looked at as an “industry game-changer” but has merely become jargon than actual hands-on technology.

While it continues to grow rapidly – the AI market is expected to grow from $ 28.42 billion in 2019 to $ 40.74 billion in 2020 at a CAGR of 43.39% — we observed that the knowledge gap stands as one of the biggest challenges for AI technology adoption and implementation, and our AI Summit 2020 aims to help businesses address exactly that continuum.

For a better idea, these quick facts perfectly display the AI-related challenges faced:

  • According to Gartner, only one in 25 CIOs reported applying AI in their business verticals
  • Retailers that implemented machine learning for personalization gained 2X as compared to retailers who did not
  • According to a McKinsey, only 8% of respondents across industries said their AI-relevant data are accessible by systems across the organization
  • Only 3% of an organization’s data meet the quality standards needed for analytics

About the ClickZ AI Summit 2020

Our AI Virtual Summit on June 25, is a half-day event that aims to equip marketers with the much-needed knowledge to adopt and realize AI’s true power and know how to create strategies that can create huge competitive advantages.

AI is the next dream boat that marketers need to be on in order to stay ahead of the curve. Why?

  1. Better customer experiences
  2. Lower CPAs
  3. More profitable and customer-focused business 

Our event headliners help you become AI confident and AI ready

Leading experts along with cutting edge AI technology providers will enable you to discover the realistic power of AI, what you should be doing/using right now, and explore what’s next.

Confirmed speakers:

Brian Solis

AI speaker: Brian Solis

Brian Solis is a world-renowned digital anthropologist and futurist. He is also an award-winning author and global keynote speaker. 

Brian’s research, advisory and presentations humanize the relationship between disruptive innovation and its impact on institutions, markets and societies. 

He not only helps audiences understand what’s happening and why, he visualizes future trends and inspires people to take leading roles in defining the future they want to see.

Brian serves as Global Innovation Evangelist at Salesforce. His work focuses on thought leadership and research that explores digital transformation, innovation and disruption, CX, commerce, and the cognitive enterprise.

Dave Neway

AI Speaker: Dave Neway

Dave Neway is the head of product marketing at IBM Watson Advertising (formerly The Weather Company’s ad sales business). 

Watson Advertising offers marketers and agencies a suite of media, data, and AI technology solutions to help improve decision-making and reduce costs across key facets of the marketing lifecycle – from media planning through measurement.

In this role, Neway is responsible for ideating the go-to-market strategy for all Watson Advertising offerings. He works closely with the offering management team and key stakeholders to position, price, and present Watson Advertising’s products across media, data and technology categories to the marketplace. 

Previously, Neway was director of sales strategy, where he created, developed, and executed plans to drive business across consumer packaged goods, pharmaceuticals, and financial services.

Tim Waddell

AI Speaker: Tim Waddell

Tim Waddell is Director of Product Marketing for Adobe Experience Platform. 

He has been with Adobe since 2009 working on a variety of projects, but always with a passion for audience activation built on rich customer profiles. Tim brings significant experience in the online and traditional marketing disciplines from both the customer and agency perspectives. 

Prior to Adobe, Tim built and managed the Bing marketing analytics team at Microsoft. He also managed MSN’s commerce team, driving the demand generation program and developed packaging solutions for partners. His online experience began with the launch of Travelocity, managing the advertising and sales efforts.

Robert Yocum

Robert Yocum is Marketing Technologist at Esri, an international supplier of geographic information system software, web GIS and geodatabase management applications.

Robert functions across the Marketing Technology suite to integrate and use tools to advance the capabilities and maturation of the overall Marketing Department. He works with Change Enablement, Data and Analytics, IT, and marketing groups across the enterprise to create, prioritize, and implement new capabilities to advance digital marketing best practices.

To book your seat for the AI Virtual Summit on June 25, sign up free of charge here.

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