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Tag: Marketing

Expectations & Marketing Ideas for PPC Clients with Drift

August 7, 2018 No Comments

Interested in moving away from standard website lead gen forms to using Drift? Explore the expectations as well as a few marketing ideas!

Read more at PPCHero.com
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Watch the Google Marketing Live keynote

August 4, 2018 No Comments
Get ready for the ads, analytics, and platforms innovations live stream. Watch today at 9:00 a.m. PT / 12:00 p.m. ET to learn more about Google’s latest announcements.

Join the conversation at #GoogleMarketingLive.


Google Analytics Blog


Watch the Google Marketing Live keynote

August 4, 2018 No Comments
Get ready for the ads, analytics, and platforms innovations live stream. Watch today at 9:00 a.m. PT / 12:00 p.m. ET to learn more about Google’s latest announcements.

Join the conversation at #GoogleMarketingLive.


Google Analytics Blog


New brand, new home: Where to find Google Marketing Platform online

July 28, 2018 No Comments

When we brought together DoubleClick and the Google Analytics 360 Suite under Google Marketing Platform, we knew we had to make some changes to our websites, blogs and social media channels too. Now, the resources you’ve been reading and visiting over the years have been updated to reflect our new brand, so you can find the latest news, tips and more on our advertising and analytics solutions in one spot.

First, you should know that we’ve moved our content and product information to marketingplatform.google.com. You’ll also find product sign-in links there. (Those bookmarks you have for the old DoubleClick and Google Analytics websites should automatically redirect you.)

We’ve also launched new and improved blogs, with information for our product users and enterprise customers. We’ll be regularly updating them with product news and digital marketing insights. Bookmark us.

Of course, you can also connect with Google Marketing Platform on social:

Twitter: Follow @GMktgPlatform

LinkedIn: Follow Google Marketing Platform for updates

YouTube: Subscribe for new videos

You’ll find customer stories, major product announcements, research, reports and other advertising and analytics content intended for large enterprises.

And don’t worry: We haven’t changed the Google Analytics social channels. We will continue to bring you product news and tips on Google+, Twitter, YouTube, LinkedIn and Facebook.

We hope you like our new home. Thanks for visiting, and come back soon!


Google Analytics Blog


New brand, new home: Where to find Google Marketing Platform online

July 28, 2018 No Comments

When we brought together DoubleClick and the Google Analytics 360 Suite under Google Marketing Platform, we knew we had to make some changes to our websites, blogs and social media channels too. Now, the resources you’ve been reading and visiting over the years have been updated to reflect our new brand, so you can find the latest news, tips and more on our advertising and analytics solutions in one spot.

First, you should know that we’ve moved our content and product information to marketingplatform.google.com. You’ll also find product sign-in links there. (Those bookmarks you have for the old DoubleClick and Google Analytics websites should automatically redirect you.)

We’ve also launched new and improved blogs, with information for our product users and enterprise customers. We’ll be regularly updating them with product news and digital marketing insights. Bookmark us.

Of course, you can also connect with Google Marketing Platform on social:

Twitter: Follow @GMktgPlatform

LinkedIn: Follow Google Marketing Platform for updates

YouTube: Subscribe for new videos

You’ll find customer stories, major product announcements, research, reports and other advertising and analytics content intended for large enterprises.

And don’t worry: We haven’t changed the Google Analytics social channels. We will continue to bring you product news and tips on Google+, Twitter, YouTube, LinkedIn and Facebook.

We hope you like our new home. Thanks for visiting, and come back soon!


Google Analytics Blog


Launch Your Multi-App Marketing Strategy

July 17, 2018 No Comments

Understand what three things you need to know to start your Multi-App Marketing strategy.

Read more at PPCHero.com
PPC Hero


Introducing Google Marketing Platform

July 7, 2018 No Comments

The online world was very different when DoubleClick debuted in 1996. Things we take for granted today, like texting emoji, sharing funny YouTube videos, or taking smartphone selfies were all years away.

Of course, changes in technology have meant changes for digital marketers. There’s been an explosion of channels, formats and data. Consumers are also more aware of how they’re being marketed to and how their data is being used—and they want more control.

To address these new realities, marketers need tools that make it easy to get better results from their marketing in a way that puts privacy first.

This is why we’re announcing Google Marketing Platform.

Google Marketing Platform brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help you plan, buy, measure and optimize digital media and customer experiences in one place. Google Marketing Platform helps you deliver more relevant and effective marketing, while ensuring that you respect your customers’ privacy and give them control over their data.
In our recent survey of global marketing organizations, we learned that the #1 priority for marketers is to better understand their customers. By offering tools that make it easy to collaborate and share insights, Google Marketing Platform helps achieve this customer-first approach to marketing.

In the U.S., adidas has started working more collaboratively across their digital teams to share insights and get a deeper understanding of their customers. Chris Murphy, Head of Digital Experience, describes their approach:

“Our adidas teams work together in one environment where we can see audience insights, what creative we’re running and where, how it’s performing, and make changes almost in real time.”
Chris Murphy, Head of Digital Experience, adidas

Better results with ads plus analytics

Google Marketing Platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. Marketers have seen great results when they use ads and analytics technology together. For example, BookIt used Analytics 360 to uncover insights about the types of travelers interested in their brand and used these insights to create more relevant campaigns in Display & Video 360. The result was a 20 percent increase in revenue.

Now, with Google Marketing Platform, we’re introducing ways to make our products work even better together. For example, the new Integration Center helps you discover and easily setup valuable connections between products.

Google Marketing Platform also supports 100+ integrations with exchanges, measurement solutions, and other technology providers. In short, you can choose what media you buy, how you buy it, and how you measure it.

Search Ads 360 and Display & Video 360

With Google Marketing Platform, we’re also making changes to some of our advertising products.

Search Ads 360 is the new name for DoubleClick Search. Search Ads 360 will continue to help you plan, buy, and measure your search campaigns on Google and other search engines.

Display & Video 360 brings together features from our display advertising products: DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center. Display & Video 360 allows you to execute ad campaigns end-to-end in one place, creating efficiency in how you work and helping your teams do more together.

Don’t worry, Campaign Manager and other DoubleClick products aren’t going anywhere right away. We’ll gradually transition customers to Display & Video 360 as additional features become available.

Looking ahead

This is just the beginning of the next chapter in our platforms story. We’re committed to building solutions that help you achieve your marketing goals while meeting consumers’ high expectations for privacy, transparency and control.

We’ll be sharing more about Google Marketing Platform and Display & Video 360 at Google Marketing Live. Sign up to watch the live streamed keynote on July 10, 9:00 a.m. PT / 12:00 p.m. ET.


Google Analytics Blog


Introducing Google Marketing Platform

July 7, 2018 No Comments

The online world was very different when DoubleClick debuted in 1996. Things we take for granted today, like texting emoji, sharing funny YouTube videos, or taking smartphone selfies were all years away.

Of course, changes in technology have meant changes for digital marketers. There’s been an explosion of channels, formats and data. Consumers are also more aware of how they’re being marketed to and how their data is being used—and they want more control.

To address these new realities, marketers need tools that make it easy to get better results from their marketing in a way that puts privacy first.

This is why we’re announcing Google Marketing Platform.

Google Marketing Platform brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite to help you plan, buy, measure and optimize digital media and customer experiences in one place. Google Marketing Platform helps you deliver more relevant and effective marketing, while ensuring that you respect your customers’ privacy and give them control over their data.
In our recent survey of global marketing organizations, we learned that the #1 priority for marketers is to better understand their customers. By offering tools that make it easy to collaborate and share insights, Google Marketing Platform helps achieve this customer-first approach to marketing.

In the U.S., adidas has started working more collaboratively across their digital teams to share insights and get a deeper understanding of their customers. Chris Murphy, Head of Digital Experience, describes their approach:

“Our adidas teams work together in one environment where we can see audience insights, what creative we’re running and where, how it’s performing, and make changes almost in real time.”
Chris Murphy, Head of Digital Experience, adidas

Better results with ads plus analytics

Google Marketing Platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. Marketers have seen great results when they use ads and analytics technology together. For example, BookIt used Analytics 360 to uncover insights about the types of travelers interested in their brand and used these insights to create more relevant campaigns in Display & Video 360. The result was a 20 percent increase in revenue.

Now, with Google Marketing Platform, we’re introducing ways to make our products work even better together. For example, the new Integration Center helps you discover and easily setup valuable connections between products.

Google Marketing Platform also supports 100+ integrations with exchanges, measurement solutions, and other technology providers. In short, you can choose what media you buy, how you buy it, and how you measure it.

Search Ads 360 and Display & Video 360

With Google Marketing Platform, we’re also making changes to some of our advertising products.

Search Ads 360 is the new name for DoubleClick Search. Search Ads 360 will continue to help you plan, buy, and measure your search campaigns on Google and other search engines.

Display & Video 360 brings together features from our display advertising products: DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center. Display & Video 360 allows you to execute ad campaigns end-to-end in one place, creating efficiency in how you work and helping your teams do more together.

Don’t worry, Campaign Manager and other DoubleClick products aren’t going anywhere right away. We’ll gradually transition customers to Display & Video 360 as additional features become available.

Looking ahead

This is just the beginning of the next chapter in our platforms story. We’re committed to building solutions that help you achieve your marketing goals while meeting consumers’ high expectations for privacy, transparency and control.

We’ll be sharing more about Google Marketing Platform and Display & Video 360 at Google Marketing Live. Sign up to watch the live streamed keynote on July 10, 9:00 a.m. PT / 12:00 p.m. ET.


Google Analytics Blog


From basecamp to summit: Achieving new heights with Google Marketing Platform Partners

July 3, 2018 No Comments

Earlier this week we announced Google Marketing Platform, which brings together DoubleClick Digital Marketing and the Google Analytics 360 Suite into a single solution to plan, buy, measure and optimize customer experiences across channels and devices. But we all know having great technology is only part of the solution. You also need people with the expertise and knowledge to fully take advantage of everything the technology enables. It’s not unlike relying on Sherpas to help guide you from basecamp to the summit. You may be able to make the ascent on your own, but engaging a team of experts with a track record of success greatly improves your chances of making the summit. That’s why we’re excited to announce Google Marketing Platform Partners, a new program designed to ensure you have access to all the resources you need to get the most value from Google Marketing Platform.

A robust ecosystem of skilled practitioners and companies

More than just a replacement for the existing programs, Google Analytics Certified Partners and the DoubleClick Certified Marketing Partners, the new program is designed to provide a robust ecosystem of resources, no matter your needs. The foundation of the program is scaled training and capability-building across all the Google Marketing Platform products. Whether you’re looking to build skills in-house or partner with a service provider, the program helps ensure the needed skills and resources are readily available. With more than 500 companies in the program at launch, including leading interactive agencies, system integrators, and top technology, data and media companies, you’ll be able to find a partner to support multiple facets of your business.

Three unique designations

From skill-building to broader, strategic partnerships and technology reselling, the program is designed to deliver the range and quality of expertise you expect:

Certified Individuals: To help increase the talent pool available supporting the Google Marketing Platform, individuals will be able to access a growing library of self-study materials and complete individual product certifications. Successful completion signals an individual’s expertise with specific Google Marketing Platform products.
Certified Companies: Certified Companies provide consulting, training, implementation, operations and technical support services for Google Marketing Platform. These companies not only have individuals certified in one or more products, but they have a high level of knowledge, practical and industry experience, as well as stellar customer references. These strict requirements ensure they have both the expertise and a proven ability to deliver results.
Sales Partners: Sales Partners are Google Marketing Platform experts, just like Certified Companies, but partner more closely with Google in providing consulting and support services, in addition to selling the technology on our behalf.

Get started today

Whether you’re looking to add talent to your team, up-level your current talent, or complement your team with a partner company, Platform Partners offers a trusted source to help close the gaps. And we’ll continue to build out additional skill-building resources, refine our certifications and add new partners covering more countries and languages. To get started on taking your marketing to even greater heights, browse our current Partners to find a partner equipped to help you get the most from your investment in Google Marketing Platform.


Google Analytics Blog


AdWords is Dead, Long Live Google Ads: Google Simplifies its Marketing Brands

June 29, 2018 No Comments

Google announced on June 27, 2018 that it is rebranding its advertising suite of products, consolidating some services and revising others.

Read more at PPCHero.com
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