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Tag: Real

Real Time Analytics in Google Analytics

November 9, 2022 No Comments

What is Real Time Analytics

Real time Anaytics  in Google Analytics provides you a view of what is currently going on your site.  Current version of Google Analytics has 3 set of reports that it shows real time data for

  1. Location – Location of current visitors on your site
  2. Traffic Sources – It shows you the list of referral and keywords for the visitors currently on our sites
  3. Content – List of pages that the visitors are currently viewing

How To Get This Report

All the users of Google Analytics Latest version have this report enabled. So if you are using old version of Google Analytics, just switch to the new version and you will have this report.  It is under “Home” tab (see image below).

Uses of Real Time Analytics

[adsense]

Few cases where you might want to (or be tempted to) use Real-Time Analytics

  • You launched a new campaign e.g. paid search, email newsletter, TV ad , and would like to see how people are reacting to those campaigns.
  • You added new promotions on your site and want to see how visitors are reacting to those promotions, so that you can tweak those promotions in real time.
  • You added new stories, links etc. and want to see if anybody is clicking on them so that you can make some changes based on instant feedback. I can see the usefulness of this feature for news and media sites.
  • You made some technical changes e.g. changed tracking code and want to see if those pages are being recorded in Google Analytics. Real time reports can serve as QA tools.
  • You launched a new feature on your site, launched a video, deployed a new game and would like to know if your visitors are using it or not.

GA Premium


Google’s Next-Gen Video Chat Tech Is Ready for the Real World

October 16, 2022 No Comments

Plus: iPhones are calling the cops from roller coasters, Polestar has a new electric SUV, and Meta makes another big bet on VR.
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The Real Impact of the Grand Theft Auto and Diablo Leaks

September 20, 2022 No Comments

When hackers release game information early, it’s the developers that suffer—not the players.
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The Best Binoculars to Zoom In on Real Life

August 23, 2022 No Comments

Whether you’re bird-watching or baseball-spotting, we break down prices and specs to find the best pair for you.
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10 “Real” Marketing Tips for Wealth Management Firms

February 21, 2021 No Comments

Are you getting tired of sifting through countless marketing articles trying to get some actual tangible advice to grow your Wealth Management company? Finding out that many of them fall short in terms of specific strategies by merely stating the obvious? Well, this article is different. I will cut through the gibberish and provide actual “hands-on” strategies that can help either a wealth management office or even financial consultants looking to grow their online presence.

#1 Basic Digital Marketing

Most of the public associates Google with SEO (Search Engine optimization) and even though they are somewhat correct, it’s much more than that. Even though PPC (Pay-Per-Click) has been a staple in digital marketing longer than algorithm-optimized SEO, they are both still a major factor in generating traffic and sales to websites. However, (SEM) Search Engine Marketing has evolved immensely, and industries such as Legal, Banking and Wealth Management communities need to adjust their strategies accordingly.

Honestly, there’s a reason why Google’s offices serve Gelato and Filet Mignon at lunch for their employees. It’s because they can charge outrageous amount of $ $ for specific keyword based on their alleged value. Let’s face it, Google Ads is not always cost-effective. For example, anything with the keyword “Wealth Manager, Estate Planning, ” is crazy expensive. The only way that this might be profitable is if you Cost/Conversion or “life-time value” metric that meets your requirements. To help explain, I will provide some “outside the box” strategies that can help ease the $ $ pain

Here’s an example of Google Ads Pricing (These are lower than in reality)

#2 Outside the Box Matters

When thinking about search marketing, the most important metrics to consider are (1) search volume and (2) estimated value of the content/keywords. However, when doing PPC Marketing keyword research, it’s not so easy. For example: Bidding on general legal keywords (IRA Rollover, Wealth Management) can result in the following dilemmas:

  • Highly competitive
  • Very Expensive
  • Higher risk for click fraud
  • Loss of Ad serving due to budget constraints

How do we remedy the problem?

Below are a few examples on how to classify keyword research in order to evaluate ROI and overall understanding of searching behaviors.

  • Long-Tail Keywords: These are longer specific phrases to filter out general searches
    • (wealth management services for veterans, retirement planning for military widows)
  • Intent Classification: Grouping keyword terms that are segmented by an interaction potential
    • High Intent: (wealth management office in Wayne, PA)
    • Medium Intent: (Finance planner in PA)
    • Low Intent: (Financial Consultant)
  • Industry Specific Terms: These terms are highly specific in their service and can provide less competition and lower CPCs
    • “HNWI Financial Planning”
    • “REIT’s Consultants”
    • “UITs Unit Investment Trusts”

#3 Stock Portfolio (No Pun Intended)

Yes, in the digital marketing world, the stock portfolio approach is a virtual must. We are “fishing where the fish are” in today’s world that is EVERYWHERE.

  • Google Ads (search, display)
  • Bing Ads
  • LinkedIn Ads
  • Twitter Ads
  • Facebook Ads
  • Ad Retargeting
  • Organic Search

#4 Ever Heard of LinkedIn

Yes, LinkedIn can be used as a marketing tool not just for gloating about a job promotion and posting articles; it is also a powerful B2B and B2C advertising platform. In fact, LinkedIn Ads has impressive targeting abilities that include targeting specific industries and individuals based on job position levels.

#5 Team vs. Player

In some cases, many Wealth Management offices would rather NOT want to advertise specific employee and just focus on the generalization of their law services. However, in some instances, it can be a marketing “gold-mine” based on news and/or buzz online. If a firm is known for a specific service and is written up in a magazine where the representing attorney has received an award, then having that persons’ name in marketing efforts will most likely provide a higher intent to convert at a lower cost.

#6 Bridging the Channel Gap

This is sort of an “oldie but goodie” strategy. If a Firm is advertising outside of the online world, it is always a good idea to compliment the same branding and messaging online. For example, if a Firm’s slogan/tagline on TV is “ Were the Money Makers”, then there should be the following online:

  • Google Ads campaign with keywords related to “Were the Money Makers”
  • Creation of a content-heavy landing page (within the existing website) about “Were the Money Makers”
  • Banner Ads that say “Were the Money Makers”

#7 Free, Free, Free

Once in a while, it is nice to generate website traffic and visibility for basically nothing. In this case, I am talking about Google Places and pushing content/blog posts through social media.

In the SERPs (Search Engine Results Pages), Google Places is a very lucrative position, especially on mobile devices within a specific geographic. In the Legal world, this is golden. It doesn’t cost anything, includes the ability to post photos, receive reviews/feedback, etc..

Pushing content via Social media: Now, it may cost money to hire a writer to develop content, but it does not cost anything to make it viral through social media platforms such as Twitter, Facebook, LinkedIn, and others.

#8 Little Secret from Comedians

You’re probably wondering where I am going with this. Well, it has been widely known that “Timing” is a crucial part of a successful comedy. Moreover, the same can be said for online marketing. For example, let’s suppose there is a big news story about a lawsuit regarding a case involving Estate Charitable Giving. Well, since “Estate Charitable Giving” is in the public eye, the shelf life will eventually dissipate by the next day or so. To leverage this, a Law Firm that provides Estate Charitable Giving could benefit by pushing their own content, provide opinions in social media, or even create a small PPC Marketing campaign around these terms.

#9 That Annoying Retargeting:

I’m sure everyone has experienced that annoying banner that follows you everywhere you go, but in the same breath, you want to do the same to others than visited your website. Well, there are more refined strategies to retargeting that can help filter out that annoyance. For example, here are some retargeting options:

  • Target people who only visit specific pages or interactions to limit wasteful ad dollars
  • Upload email lists of current and past leads/customer into Google Ads and Facebook Ads (called RSLA)
  • You can create “Look-a-like” audiences in Facebook Ads were Facebook can identify similar audiences and target ads to them directly. (little scary but works)

#10 Ever Heard of Analytics?

Analytics is the key to everything. The biggest issue Law Firms face is not only trying to understand what the data means but also to make sure their website is being accurate tracked for every interaction point. For example:

  • Phone Calls
  • All Online Forms
  • Online Chats
  • Visits of a specific highly relevant page

Besides validating that the Analytics tracking code is correctly tracking information, advertisers also need to have a firm understanding of at least the following metrics:

  • Where did they come from?
  • What pages did they visit most?
  • Where are my leads coming from?
  • What is their GEO location?
  • Which days of the week are better than others?
  • Did that TV commercial increase traffic for a specific day?

In conclusion:

The purpose of this article was to provide actual “tangible” strategies that have been used with legal clients in the past (and present). If you are a wealth management firm of in the financial planning industry and would like to connect with us, please feel free to reach out to me greg@afterclicks.com


Digital Marketing Agency | Google Ads Consultant


10 “Real” Marketing Tips for Wealth Management Firms

February 5, 2021 No Comments

Are you getting tired of sifting through countless marketing articles trying to get some actual tangible advice to grow your Wealth Management company? Finding out that many of them fall short in terms of specific strategies by merely stating the obvious? Well, this article is different. I will cut through the gibberish and provide actual “hands-on” strategies that can help either a wealth management office or even financial consultants looking to grow their online presence.

#1 Basic Digital Marketing

Most of the public associates Google with SEO (Search Engine optimization) and even though they are somewhat correct, it’s much more than that. Even though PPC (Pay-Per-Click) has been a staple in digital marketing longer than algorithm-optimized SEO, they are both still a major factor in generating traffic and sales to websites. However, (SEM) Search Engine Marketing has evolved immensely, and industries such as Legal, Banking and Wealth Management communities need to adjust their strategies accordingly.

Honestly, there’s a reason why Google’s offices serve Gelato and Filet Mignon at lunch for their employees. It’s because they can charge outrageous amount of $ $ for specific keyword based on their alleged value. Let’s face it, Google Ads is not always cost-effective. For example, anything with the keyword “Wealth Manager, Estate Planning, ” is crazy expensive. The only way that this might be profitable is if you Cost/Conversion or “life-time value” metric that meets your requirements. To help explain, I will provide some “outside the box” strategies that can help ease the $ $ pain

Here’s an example of Google Ads Pricing (These are lower than in reality)

#2 Outside the Box Matters

When thinking about search marketing, the most important metrics to consider are (1) search volume and (2) estimated value of the content/keywords. However, when doing PPC Marketing keyword research, it’s not so easy. For example: Bidding on general legal keywords (IRA Rollover, Wealth Management) can result in the following dilemmas:

  • Highly competitive
  • Very Expensive
  • Higher risk for click fraud
  • Loss of Ad serving due to budget constraints

How do we remedy the problem?

Below are a few examples on how to classify keyword research in order to evaluate ROI and overall understanding of searching behaviors.

  • Long-Tail Keywords: These are longer specific phrases to filter out general searches
    • (wealth management services for veterans, retirement planning for military widows)
  • Intent Classification: Grouping keyword terms that are segmented by an interaction potential
    • High Intent: (wealth management office in Wayne, PA)
    • Medium Intent: (Finance planner in PA)
    • Low Intent: (Financial Consultant)
  • Industry Specific Terms: These terms are highly specific in their service and can provide less competition and lower CPCs
    • “HNWI Financial Planning”
    • “REIT’s Consultants”
    • “UITs Unit Investment Trusts”

#3 Stock Portfolio (No Pun Intended)

Yes, in the digital marketing world, the stock portfolio approach is a virtual must. We are “fishing where the fish are” in today’s world that is EVERYWHERE.

  • Google Ads (search, display)
  • Bing Ads
  • LinkedIn Ads
  • Twitter Ads
  • Facebook Ads
  • Ad Retargeting
  • Organic Search

#4 Ever Heard of LinkedIn

Yes, LinkedIn can be used as a marketing tool not just for gloating about a job promotion and posting articles; it is also a powerful B2B and B2C advertising platform. In fact, LinkedIn Ads has impressive targeting abilities that include targeting specific industries and individuals based on job position levels.

#5 Team vs. Player

In some cases, many Wealth Management offices would rather NOT want to advertise specific employee and just focus on the generalization of their law services. However, in some instances, it can be a marketing “gold-mine” based on news and/or buzz online. If a firm is known for a specific service and is written up in a magazine where the representing attorney has received an award, then having that persons’ name in marketing efforts will most likely provide a higher intent to convert at a lower cost.

#6 Bridging the Channel Gap

This is sort of an “oldie but goodie” strategy. If a Firm is advertising outside of the online world, it is always a good idea to compliment the same branding and messaging online. For example, if a Firm’s slogan/tagline on TV is “ Were the Money Makers”, then there should be the following online:

  • Google Ads campaign with keywords related to “Were the Money Makers”
  • Creation of a content-heavy landing page (within the existing website) about “Were the Money Makers”
  • Banner Ads that say “Were the Money Makers”

#7 Free, Free, Free

Once in a while, it is nice to generate website traffic and visibility for basically nothing. In this case, I am talking about Google Places and pushing content/blog posts through social media.

In the SERPs (Search Engine Results Pages), Google Places is a very lucrative position, especially on mobile devices within a specific geographic. In the Legal world, this is golden. It doesn’t cost anything, includes the ability to post photos, receive reviews/feedback, etc..

Pushing content via Social media: Now, it may cost money to hire a writer to develop content, but it does not cost anything to make it viral through social media platforms such as Twitter, Facebook, LinkedIn, and others.

#8 Little Secret from Comedians

You’re probably wondering where I am going with this. Well, it has been widely known that “Timing” is a crucial part of a successful comedy. Moreover, the same can be said for online marketing. For example, let’s suppose there is a big news story about a lawsuit regarding a case involving Estate Charitable Giving. Well, since “Estate Charitable Giving” is in the public eye, the shelf life will eventually dissipate by the next day or so. To leverage this, a Law Firm that provides Estate Charitable Giving could benefit by pushing their own content, provide opinions in social media, or even create a small PPC Marketing campaign around these terms.

#9 That Annoying Retargeting:

I’m sure everyone has experienced that annoying banner that follows you everywhere you go, but in the same breath, you want to do the same to others than visited your website. Well, there are more refined strategies to retargeting that can help filter out that annoyance. For example, here are some retargeting options:

  • Target people who only visit specific pages or interactions to limit wasteful ad dollars
  • Upload email lists of current and past leads/customer into Google Ads and Facebook Ads (called RSLA)
  • You can create “Look-a-like” audiences in Facebook Ads were Facebook can identify similar audiences and target ads to them directly. (little scary but works)

#10 Ever Heard of Analytics?

Analytics is the key to everything. The biggest issue Law Firms face is not only trying to understand what the data means but also to make sure their website is being accurate tracked for every interaction point. For example:

  • Phone Calls
  • All Online Forms
  • Online Chats
  • Visits of a specific highly relevant page

Besides validating that the Analytics tracking code is correctly tracking information, advertisers also need to have a firm understanding of at least the following metrics:

  • Where did they come from?
  • What pages did they visit most?
  • Where are my leads coming from?
  • What is their GEO location?
  • Which days of the week are better than others?
  • Did that TV commercial increase traffic for a specific day?

In conclusion:

The purpose of this article was to provide actual “tangible” strategies that have been used with legal clients in the past (and present). If you are a wealth management firm of in the financial planning industry and would like to connect with us, please feel free to reach out to me greg@afterclicks.com


Digital Marketing Agency | Google Ads Consultant


Tive nabs $12M Series A to track shipment conditions in real time

December 28, 2020 No Comments

Tive, a Boston-based startup, is building a hardware and software platform to help track the conditions of a shipment like say food or medicine to make sure it is stored under the proper conditions as it moves from farm or factory to market. Today, the company announced a $ 12 million Series A.

RRE Ventures led the round with help from new investor Two Sigma Ventures and existing investors NextView Ventures, Hyperplane Ventures, One Way Ventures, Fathom Ventures and other unnamed individuals. The company has now raised close to $ 17 million, according to Crunchbase data.

Tive helps companies all over the world track their shipments in a very specific way,” company co-founder and CEO Krenar Komoni told me. Using a tracking device the company created, customers can press a button, place the tracker on a palette or in a container, and it begins transmitting shipment data like temperature, shock, light exposure, humidity and location data in real time to ensure that the shipment is moving safely to market under proper conditions.

He said that they are the first company to create single-use 5G trackers, meaning the shipping company doesn’t have to worry about managing, maintaining, recharging or returning them (although they encourage that by giving a discount for future orders on returned items).

Tive tracker over computer displaying tracking data software.

Tive hardware tracker and data tracking software. Image Credit: Tive

The approach seems to be working. Komoni reports that revenue has grown 570% in 2020 as the product-market fit has become more acute with digitization hitting the supply chain in a big way. He says that in particular customers and investors like the company’s full-stack approach.

“What’s interesting […] and why we are resonating with customers and also why investors like it, is because we’re providing the full stack, meaning the hardware, the software, the platform and the APIs to major transportation management systems,” Komoni explained.

The company has 22 employees and expects to double that number in 2021. As he grows the company, Komoni says that as an immigrant founder, he’s particularly sensitive to diversity and inclusion.

“I’m an immigrant myself. I grew up in Kosovo, came to the U.S. when I was 17 years old, went to high school here in Vermont. I’m a U.S. citizen, but part of who I am is being open to different cultures and different nationalities. It’s just part of my nature,” he says.

The company was founded in 2015 and its facilities are in Boston. It has continued shipping devices throughout the pandemic, and that has meant figuring out how to operate in a safe way with some employees in the building. He expects the company will have more employees operating out of the office as we move past the pandemic. He also has an engineering operation in Kosovo.


Enterprise – TechCrunch


Let’s Get Real About the President’s Antibody Treatment

October 8, 2020 No Comments

Regeneron’s new Covid drug looks good in early trials, and Trump has called it a miracle. That doesn’t mean it’s going to work.
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Local governments that embrace digital services during challenging times can make real change happen

September 5, 2020 No Comments

It has been a hard year. We wake up every morning to new developments in the tragedies of the moment spanning a pandemic, the greatest unexpected loss of life since 9/11, national civil unrest, natural disasters and a looming economic collapse.

In the face of these developments, a completely understandable message from government agencies to the public might be: We can’t serve you right now. Please take a number and we’ll get back to you as soon as possible.

But as we know now, this is an unacceptable path to successfully, and proactively, addressing the increasing needs of citizens facing public health risk and economic uncertainty. In fact, in the past few months, Americans have exhibited an unquenchable thirst for fast, effective government services and information. Resident demands of local government and community organizations are rising. Their voices are louder than ever before. People are bringing a new civic experience to the forefront of local governments that’s delivered on their terms — and aligned with growing demand for always-on, 24/7 information and services.

A hallmark of 2020 (so far) has been global developments impacting people at a very local level. For instance, a pandemic sparked a massive shift in American civic engagement around issues like public health and racial equality. The past few months have reinforced what the real power of local government is: To efficiently offer services and information that directly impact people’s lives. For cities and municipalities, the question now becomes: How can local leaders embrace this new era of civic engagement in the world of COVID-19 to deliver digital solutions that help everyone meet the moment?

Build a digital public square for the people

In the United States, the COVID-19 pandemic has literally closed city halls and forced government agencies at all levels to rethink modernizing public sector work to digitally and equitably deliver citizen services. Mayors, city council members and local agency officials, in particular, need to embrace this complex moment in time as an opportunity to cultivate a more vibrant, straightforward, inclusive and participatory municipal experience. One way to do that is to invest in digital tools, technologies and talent that can help local governments develop online civic engagement and citizen service outlets. Platforms that not only offer needed government services, but also prioritize input from residents and encourage community dialogue guided by clarity, trust and accountability.

Service has always been at the core of local government. However, a main challenge facing public sector leaders today is how to transfer critical services online. More specifically, developing online services that allow people who no longer have the luxury of waiting in lines for in-person interactions to remotely register to vote, obtain or renew a permit, report downed power lines and more.

A recommended path toward solution(s): At the end of the day, citizens are consumers. They want around-the-clock access to government services and options for ways to interact with service providers that meet their needs while taking their personal comfort into account. For local government agencies in the midst of digital transformation, building convenience into in-house digital government offerings and solution procurements is crucial. Digital government service solutions must be designed — by agencies or contracted vendors — to be platform and device agnostic (or, at least, interchangeable) on the back end; taking an omnichannel approach that addresses the needs of citizens and agencies through web, mobile, social media and offline options on the front end.

Bring the value of local government home

An increased online presence of community members and remote workers during the pandemic offers municipalities a fresh and cost-effective opportunity to advance local government digital service. Until recently, seemingly table stakes actions like producing photos for identification cards, scanning important documents, digitizing forms and streamlining workflows and case management were only plausible if large government teams had the budget to purchase required technologies separately, then stitch them together. Budget and capacity-constrained communities were largely left in the dark.

The good news is that today’s cloud-based solutions are complete, affordable and scalable to communities of all sizes. The market features solutions that are purpose-built for local governments to integrate with legacy IT systems while transitioning traditionally in-person services to digital interactions. And it’s possible to tap these solutions to fuel America’s new, more active brand of civic engagement and service citizens rapidly.

Further, the advent of accessible and affordable (or free) digital engagement platforms now complements an expanding recognition among American society that truly impactful things can come from government sources. The shift in thinking has produced civic engagement defined not by a sprint to profits, as is the case in the private sector, but by the ability for a representative community to actually influence policy and shape citizen services delivery.

A recommended path toward solution(s): In addition to always-on capabilities, digital government platforms need to be able to deliver goods and services to citizens directly and without friction. Whether accessing a government assistance application or applying for a park permit, citizens want their requests fulfilled without complications or inefficiencies plaguing the process — and going all-virtual or mostly remote during COVID-19 has made this more important than ever. In response, agencies should invest in the creation of digital forums for two-way communication to capture feedback that accurately reflects the demands and needs of the local community at the individual household level.

Boost digital forum accountability and representation moving forward

Today’s elevated energy around civic engagement is a direct result of the pandemic, expanding consumer activism and recent protests against systemic injustice. This confluence of factors offers local governments a fleeting opportunity to move beyond simply observing vocal citizen activity across the country. There’s now an opening to build upon, and actively grow, levels of civic engagement and community trust over time.

It’s now possible for local governments to reach more citizens by expanding their networks of interested subscribers and combat misinformation while keeping every resident informed. Agencies can advance on both fronts by providing civic leaders a two-way forum that encourages them to share progress being made in policy and procedures. After all, interacting with governments should be as simple and transparent for everyone as checking a bank account balance or reordering coffee pods from Amazon.

A recommended path toward solution(s): Municipalities should jump at this chance to really listen to diverse community voices pushing for change — especially as some powerful people in government and society seek to quiet or ignore them. They should consider developing long overdue digital solutions that amplify diverse community voices, deliver critical services and help to inform people broadly. Citizens, for their part, should be able to easily provide feedback, share ideas and voice their pressing needs to public sector officials or representatives who can help residents feel secure, listened to and taken care of. Expanded civic engagement impact entails reaching more people through their preferred channels, whether that’s email, text or snail mail, and establishing a dialogue that converts to action.

I’m confident that local governments throughout the country can rise to today’s unprecedented challenges by providing digital civic engagement outlets built to elevate individual perspectives on policy issues and surface life experiences that, in turn, inform inclusive civic action and real change.


Social – TechCrunch


Hackers Broke Into Real News Sites to Plant Fake Stories

July 29, 2020 No Comments

A disinfo operation broke into the content management systems of Eastern European media outlets in a campaign to spread misinformation about NATO.
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