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The Importance of Educating Clients in the PPC Marketing Industry
When a Search Marketing Agency pitches a new client, they may provide them a complimentary audit, initial strategy overview, competitive analysis, etc…
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Google Knowledge Graph Reconciliation
Exploring how Google’s knowledge graph works can provide some insights into how is growing and improving and may influence what we see on the web. A newly granted Google patent from the end of last month tells us about one way that Google is using to improve the amount of data that its knowledge graph contains.
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Why Honesty is the Best Policy in PPC Marketing
Over the years, I have seen so many horror stories when it comes to PPC Management. Whether it’s advertisers flying blind with their ad budgets or the common event of not knowing that their ads are being shown with irrelevant terms, there should always 100% transparency between the agency and the client.
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Six beloved content marketing tools recommended by the pros
Are you going about your content marketing as effectively and efficiently as possible?
There are a lot of different content marketing tools out there, with new ones appearing faster than you can keep up. You might be tempted to keep trying new things, but have you chosen the best software for the job at hand?
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Facebook denies making contradictory claims on Cambridge Analytica and other ‘sketchy’ apps
Facebook has denied contradicting itself in evidence presented to the U.K. parliament and a U.S. public prosecutor.
Last month the Department for Digital, Culture, Media and Sport (DCMS) committee wrote to the company to raise what it said were discrepancies in evidence Facebook has given to international parliamentarians versus evidence submitted in response to the Washington, DC Attorney General — which is suing Facebook on its home turf over the Cambridge Analytica data misuse scandal.
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How Social Advertising is Reinventing Our Display Marketing Strategies
In today’s world, there is rarely a PPC Marketing Strategy that does not include or even toy with the notion of creating either a Facebook Ads or Twitter Ads campaign(s) at some point in the strategy life-cycle.
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5 Tips To Maximize Your Next Facebook Ads Strategy
Since its inception back in 2007, Facebook Ads has changed the way companies approach their online advertising strategies.
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Five Best PPC Advertising Strategies in 2021
Source Being one of the fastest ways for drawing new visitors to a website, PPC marketing is also one of the most powerful tools for attracting a target audience and business development. Although it goes hand in hand with SEO marketing, the main difference is that it is not organic but paid. Therefore, it brings […]
Google’s Inverted Index of the Web
In the post 10 Most Important SEO Patents, Part 5 – Phrase-Based Indexing I wrote about how Google’s then Head of Webspam sent a newsletter to Librarians. It described the inverted index that Google used to organize terms in their index of the web. It is no longer available online, but it was a great […]
Introducing the new Google Analytics
Millions of businesses, large and small, rely on Google Analytics to understand customer preferences and create better experiences for them. With more commerce moving online and businesses under increased pressure to make every marketing dollar count, insights from digital analytics tools are even more critical. But with major shifts in consumer behavior and privacy-driven changes […]
Malicious Google Play Apps Stole User Banking Info
Using tricks to sidestep the app store’s restrictions, malware operators pillaged passwords, keystrokes, and other data. Feed: All Latest